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Nokia and Bing Maps announce unified map design

Posted: , posted by Michael H.

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Nokia and Bing Maps announce unified map design
We're finally seeing more and more of the partnership between Nokia and Microsoft that we have been expecting since the two announced that Nokia would be throwing its incredible hardware behind Windows Phone. This time the collaboration comes in the form of a unified design between Bing Maps and Nokia Maps. 

Nokia and Bing Maps announce unified map design
Nokia Maps will be adopting Bing's more simplified style in order to enhance visibility of places on the map and readability overall. Additionally, both Nokia and Bing Maps are moving to use the Nokia Pure font and will have smarter systems to determine what relevant places should be seen on each zoom level of a map area. On Microsoft's side of things, Bing Maps will be getting a big update to the map coverage data from Nokia and NavTeq. 

The updates are hitting the web versions of Nokia Maps and Bing Maps first, but Nokia Drive should be seeing the update within a few weeks. 

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posted on 28 Feb 2012, 15:31 2

1. Henrik (Posts: 141; Member since: 18 Feb 2012)

I have read somewhere that Nokia acquired the NAVTEQ tech for an astonishing $8 billion, so this will hopefully be really good :-P

posted on 29 Feb 2012, 21:12

11. vijaysivakula (Posts: 224; Member since: 17 Aug 2011)

Nokia acquired NAVTEQ a few years ago. This is old news. They made their Maps app free with lifetime navigation only after acquiring NAVTEQ.

posted on 28 Feb 2012, 15:43 4

2. remixfa (Posts: 14605; Member since: 19 Dec 2008)

this will be the first true competitor to google maps. great. its about time someone stepped up and made some competition! :)

posted on 28 Feb 2012, 16:40 8

3. Henrik (Posts: 141; Member since: 18 Feb 2012)

I agree. Some people have such a narrow minded, sad view on how things should be. They think like this:

"I love Google, I wouldn't care if Bing disappeared "
"Google Maps is better, we don't need Bing maps"
"People want Google, Microsoft should just give it up"

As if it would make any difference to their Google and Google Maps that "Bing" and "Bing Maps" co-existed? For Gods sake, if someone (a competitor) is trying to make a better product - why the hell shouldn't he be allowed to do so? The ones who benefits from competing innovation is the consumers that use the products. WE ARE THOSE CONSUMERS.

To wish for NO competition at all just because the competing product isn't as good as the one you already love is such a pathetic, childish view on both business and life that I'm horrified every time I read it in the comments of sites like these.

I can hate on a product if the product means that bad stuff will happen to the world through it's development or usage, but if it don't - what's the big problem? If Bing and Nokia can create an awesome product that will seriously rival Google Maps, I am very willing to use it. Why should Google have it all? Because they were first..? Cheeses, is this kindergarten where you can say something's yours just because you "called it first"?

Thankfully, at least You are better than that :-) Thumbs up to you!

posted on 28 Feb 2012, 18:01 2

4. LoneShaolin (Posts: 307; Member since: 14 Jan 2012)

Pass some of your philosophy and logic to Apple. They desperately need it.

posted on 29 Feb 2012, 01:54 2

8. remixfa (Posts: 14605; Member since: 19 Dec 2008)

good comments.. all of em so far..

competition breeds new features. new features breed more competition. In the end, the harder nokia goes after google, the more google innovates, and it makes nokia try harder. its a cycle of innovation from 2 major companies.. both with great mapping systems.

who wins?

we all do.

posted on 28 Feb 2012, 20:10

6. Tarzan (Posts: 63; Member since: 26 Feb 2012)

'nuf said my man.

posted on 29 Feb 2012, 01:58

9. eiyoy009 (Posts: 57; Member since: 01 Jun 2011)

SO what?

posted on 28 Feb 2012, 18:01 1

5. -box- (Posts: 3991; Member since: 04 Jan 2012)

@Remix, It's the first true competitor on a major platform with widespread adoption in the US. I've had the Nokia Maps (formerly Ovi Maps) for years and always preferred it to google maps, especially because it was free and offline, so I could use it on a non-smartphone without any issues, and with voice-guided directions

posted on 29 Feb 2012, 00:56

7. Glim12808 (Posts: 394; Member since: 26 Oct 2011)

Wow love this news! I already enjoy the Slide and 360 interface of Bing Maps and this unification can only enhance the experience even more and expand the street level maps to more areas! Great news!

posted on 29 Feb 2012, 13:33

10. W.P._Android_in_that_Order (Posts: 208; Member since: 15 Feb 2012)

I agree. This is going to be great. Nokia maps has the offline option and this can only help create better competition.

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