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Nokia Mexico produces ad that will sell phones

Posted: , by Alan F.

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Nokia Mexico produces ad that will sell phones
Over the years, we have been a bit critical of ads for smartphones that didn't show the device in action.On the other hand, we have always enjoyed ads that show a phone in action and how you could benefit from owning it. For example, the original ads for the Apple iPhone back in 2007 each took a feature of the phone and expanded on it. There was also one broader spot that gave an overview of the phone ("This is how you turn it on...this is your music...this is the web"). Sure, it seems silly now to have to explain to a country full of smartphone users how to turn on their phone, but back then these ads generated excitement and a countless number of sales.

Dare you to touch one

Dare you to touch one

As for examples of what not to do, there is the Palm Pre. If you don't remember, the Pre and its new webOS were both the belle of the ball at CES in 2009. Instantly considered to be the next Apple iPhone, there seemed to be no way that this phone was going to fail. But the ads themselves never explained what the phone can do for users and by the end of 2009, it was the Motorola DROID that was challenging the iPhone at the top of the smartphone totem pole.

Another series of ads that stand out as a waste are the ones produced for the LG Dare. A serviceable featurephone, Verizon was hoping that the device would somehow stop its customers' Apple iPhone cravings. Ads showed the device on the ledge of a tall building or just outside the reach of a chained up pitbull. The ad "dared" you to touch the phone. Verizon probably sold a ton of them in spite of the commercials. Unfortunately for BlackBerry, their BlackBerry Z10 ads are beginning to fall into this category.

Now what brings our nostalgia brain muscles into play today is an ad for the Nokia Lumia series that was spotted on the Nokia Mexico Facebook page. What makes it a great ad is that it shows various features of the Nokia Lumia phones in use and shows you how the phone can be used in certain situations. Like the ads for the OG iPhone, this spot makes you desire the phone which is what good advertising is all about.

source: NokiaMexico via WPCentral

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posted on 20 Apr 2013, 13:04 7

3. eliasafram7 (Posts: 83; Member since: 18 Mar 2013)

wait wait wait 1:18 why are u comparing ur products with samsung products??? focus on ur products maybe the camera is better in nokia (low light at least) but face it nokia samsung is far better than u

posted on 20 Apr 2013, 21:10 2

29. PhansMuneeb (Posts: 371; Member since: 28 Jan 2012)

without Android, Samsung is Nothing..i hate Nokia though bcoz of wp...

posted on 20 Apr 2013, 13:07 8

4. Penny (Posts: 1667; Member since: 04 Feb 2011)

That's a pretty awesome commercial. Well paced, very upbeat and smile-inducing, showed off a few cool features, and really makes you excited about the device.

posted on 20 Apr 2013, 14:24 1

10. Reverence (Posts: 224; Member since: 16 Jul 2012)

Lumia wont be great hit until or unless they unveil the EOS1010 with 41MP camera because current generation lumias have nothing unique and it gets worse because of the fact that WP is limited in apps,features and OS customizations.

posted on 20 Apr 2013, 15:29 7

14. jromy (Posts: 114; Member since: 26 Feb 2013)

Great ad...it made me want to check out WP and even made me smile. Until I saw the stupid comments of some people, then the smile banished.

posted on 20 Apr 2013, 17:57 1

21. fur0n (Posts: 75; Member since: 13 Jun 2012)

Cool I can wirelessly charge my camera! Thats what I got from this ad.

posted on 20 Apr 2013, 18:54 2

22. reten (Posts: 43; Member since: 03 Apr 2013)

We're Sorry
This content requires Adobe Flash Player, which is not supported by your device. This content can be viewed on a desktop computer or on mobile devices that support Flash Player.

Sent from my iPhone 4S

posted on 20 Apr 2013, 21:22

32. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

Apple fans and users don't need ™FLASH™ Cause Steve Jobs said no™

Poor Apple and Wp8 users can't watch this, what a pathetic useless OS™ And they say it's the best©

posted on 20 Apr 2013, 20:51 6

28. Timmehor (Posts: 599; Member since: 09 Mar 2013)

Now THIS is an advertisement, thank you Nokia Mexico.

posted on 20 Apr 2013, 23:53

36. Fuego84 (Posts: 351; Member since: 13 May 2012)

Lol in my American neighborhood well my street, one block, I scan for Wi-Fi and get zero networks but when I visit family members in Mexico I scan for Wi-Fi and everyone has a locked network. Yes the area looks like a poverty stricken area but everyone has cable/Wi-Fi. I don't have Wi-Fi in my house on the American side but the reason they all have Wi-Fi and cable is it's dirt cheap over there. Here it's expensive!

posted on 21 Apr 2013, 01:25 1

37. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

One word : AWESOME!

posted on 21 Apr 2013, 01:53

41. Muzhhur (Posts: 261; Member since: 14 Sep 2012)

Well its just marketing, many accesories just cannot find it like the wireless charging and we pay a lot more that any gringo for any product made by Nokia

posted on 21 Apr 2013, 02:26 3

42. Antonyjoseph (Posts: 217; Member since: 06 Apr 2013)

The only point people can come up with against WP is 'there are too few apps' Cmon guys the UI experience is definitely better than Android and all the important apps are there. Only area they lag is in games. The apps will catch up and the UI will get better. What will be left for Android? Such a fragmented OS - Some phones are released with gingerbread, some with ICS and some with JB. Such a pain- I own an S3, but my next phone is definitely going to be a Nokia WP.

posted on 21 Apr 2013, 06:19 1

45. MistB (Posts: 581; Member since: 07 Jul 2012)

Hmmm...I use both platforms but I don't agree that the WP8 UI is better than Android's, they both have their advantages and disadvantages, the latter being the limited number of OEMS using the OS and the lack to customise the homescreen unless resizing tiles. The only reason for me to use the OS currently is because of the excellence that is Nokia, Windows 8 tablets by far just own every other tablet OS, IPad included. WP8 is still relatively young, Windows Phone is a mature OS but it's still got a lot of catching up to do. I will say the rate of pace the OS is growing is right now faster than IOS with upcoming Quadcore processors, 1080p displays and growing form factors whilst still having a 4.5" size that caters to the majority

posted on 21 Apr 2013, 13:07

50. Muzhhur (Posts: 261; Member since: 14 Sep 2012)

I have the lumia 920, its awesome but its lacks in battery life a few apps that should be on WP8 and in my case (Im from Mexico) many accesosries hasnt arrive yet (both wireless charging) and the carrier TELCEL also does not have any plan to support Nokia, they are looking just for samnsung and apple

posted on 21 Apr 2013, 07:12

48. nadarbsm (Posts: 24; Member since: 22 Feb 2013)

all i can see is the camera... is this a phone ad or a nokia camera ad..???

posted on 21 Apr 2013, 12:59 1

49. Muzhhur (Posts: 261; Member since: 14 Sep 2012)

And I ser many comments deleted!!! Its ok

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