Nokia Mexico produces ad that will sell phones

Nokia Mexico produces ad that will sell phones
Over the years, we have been a bit critical of ads for smartphones that didn't show the device in action.On the other hand, we have always enjoyed ads that show a phone in action and how you could benefit from owning it. For example, the original ads for the Apple iPhone back in 2007 each took a feature of the phone and expanded on it. There was also one broader spot that gave an overview of the phone ("This is how you turn it on...this is your music...this is the web"). Sure, it seems silly now to have to explain to a country full of smartphone users how to turn on their phone, but back then these ads generated excitement and a countless number of sales.

As for examples of what not to do, there is the Palm Pre. If you don't remember, the Pre and its new webOS were both the belle of the ball at CES in 2009. Instantly considered to be the next Apple iPhone, there seemed to be no way that this phone was going to fail. But the ads themselves never explained what the phone can do for users and by the end of 2009, it was the Motorola DROID that was challenging the iPhone at the top of the smartphone totem pole.

Another series of ads that stand out as a waste are the ones produced for the LG Dare. A serviceable featurephone, Verizon was hoping that the device would somehow stop its customers' Apple iPhone cravings. Ads showed the device on the ledge of a tall building or just outside the reach of a chained up pitbull. The ad "dared" you to touch the phone. Verizon probably sold a ton of them in spite of the commercials. Unfortunately for BlackBerry, their BlackBerry Z10 ads are beginning to fall into this category.

Now what brings our nostalgia brain muscles into play today is an ad for the Nokia Lumia series that was spotted on the Nokia Mexico Facebook page. What makes it a great ad is that it shows various features of the Nokia Lumia phones in use and shows you how the phone can be used in certain situations. Like the ads for the OG iPhone, this spot makes you desire the phone which is what good advertising is all about.

source: NokiaMexico via WPCentral

FEATURED VIDEO

37 Comments

3. eliasafram7

Posts: 83; Member since: Mar 18, 2013

wait wait wait 1:18 why are u comparing ur products with samsung products??? focus on ur products maybe the camera is better in nokia (low light at least) but face it nokia samsung is far better than u

29. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

without Android, Samsung is Nothing..i hate Nokia though bcoz of wp...

4. Penny

Posts: 1869; Member since: Feb 04, 2011

That's a pretty awesome commercial. Well paced, very upbeat and smile-inducing, showed off a few cool features, and really makes you excited about the device.

10. Reverence

Posts: 224; Member since: Jul 16, 2012

Lumia wont be great hit until or unless they unveil the EOS1010 with 41MP camera because current generation lumias have nothing unique and it gets worse because of the fact that WP is limited in apps,features and OS customizations.

14. jromy

Posts: 114; Member since: Feb 26, 2013

Great ad...it made me want to check out WP and even made me smile. Until I saw the stupid comments of some people, then the smile banished.

21. fur0n

Posts: 82; Member since: Jun 13, 2012

Cool I can wirelessly charge my camera! Thats what I got from this ad.

22. reten

Posts: 43; Member since: Apr 03, 2013

We're Sorry This content requires Adobe Flash Player, which is not supported by your device. This content can be viewed on a desktop computer or on mobile devices that support Flash Player. Sent from my iPhone 4S

32. TROLL

Posts: 4851; Member since: Apr 13, 2012

Apple fans and users don't need ™FLASH™ Cause Steve Jobs said no™ Poor Apple and Wp8 users can't watch this, what a pathetic useless OS™ And they say it's the best©

28. Timmehor

Posts: 599; Member since: Mar 09, 2013

Now THIS is an advertisement, thank you Nokia Mexico.

36. Fuego84

Posts: 357; Member since: May 13, 2012

Lol in my American neighborhood well my street, one block, I scan for Wi-Fi and get zero networks but when I visit family members in Mexico I scan for Wi-Fi and everyone has a locked network. Yes the area looks like a poverty stricken area but everyone has cable/Wi-Fi. I don't have Wi-Fi in my house on the American side but the reason they all have Wi-Fi and cable is it's dirt cheap over there. Here it's expensive!

37. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

One word : AWESOME!

41. Muzhhur

Posts: 261; Member since: Sep 14, 2012

Well its just marketing, many accesories just cannot find it like the wireless charging and we pay a lot more that any gringo for any product made by Nokia

42. Antonyjoseph

Posts: 217; Member since: Apr 06, 2013

The only point people can come up with against WP is 'there are too few apps' Cmon guys the UI experience is definitely better than Android and all the important apps are there. Only area they lag is in games. The apps will catch up and the UI will get better. What will be left for Android? Such a fragmented OS - Some phones are released with gingerbread, some with ICS and some with JB. Such a pain- I own an S3, but my next phone is definitely going to be a Nokia WP.

45. MistB

Posts: 581; Member since: Jul 07, 2012

Hmmm...I use both platforms but I don't agree that the WP8 UI is better than Android's, they both have their advantages and disadvantages, the latter being the limited number of OEMS using the OS and the lack to customise the homescreen unless resizing tiles. The only reason for me to use the OS currently is because of the excellence that is Nokia, Windows 8 tablets by far just own every other tablet OS, IPad included. WP8 is still relatively young, Windows Phone is a mature OS but it's still got a lot of catching up to do. I will say the rate of pace the OS is growing is right now faster than IOS with upcoming Quadcore processors, 1080p displays and growing form factors whilst still having a 4.5" size that caters to the majority

50. Muzhhur

Posts: 261; Member since: Sep 14, 2012

I have the lumia 920, its awesome but its lacks in battery life a few apps that should be on WP8 and in my case (Im from Mexico) many accesosries hasnt arrive yet (both wireless charging) and the carrier TELCEL also does not have any plan to support Nokia, they are looking just for samnsung and apple

48. nadarbsm

Posts: 24; Member since: Feb 22, 2013

all i can see is the camera... is this a phone ad or a nokia camera ad..???

49. Muzhhur

Posts: 261; Member since: Sep 14, 2012

And I ser many comments deleted!!! Its ok

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.