Nikon hints it could make a smartphone

Nikon hints it could make a smartphone
As smartphone usage surges, traditional camera makers like Canon and Nikon have started feeling the heat. Some 750 million smartphones were sold last year and people are starting to turn more and more to the device in their pocket to snap images on the go.

Now, Nikon has finally understood and felt the heat, and will be looking to tap into the smartphone explosion to counter the effects of slumping point-and-shoot camera sales. While smartphone shipments grew around 46% in recent months, sales of point and shoots dropped by a quarter in April and May.


“We want to create a product that will change the concept of cameras,” Nikon chief executive Makoto Kimura said. “It could be a non-camera consumer product.” The last sentence was a vague but important statement that many interpreted as an open possibility for Nikon to actually make a smartphone.

“We’ve centralized our ideas around cameras but can change our approach to offer products to that bigger market.”

That bigger market is changing more rapidly than ever. Nokia for instance will now almost certainly unveil a revolutionary cameraphone, the Nokia Lumia 1020 with a 41-megapixel camera, a huge sensor and both LED and Xenon flash.

“Rapid expansion of mobile devices is a change in business environment given to us,” Kimura said.“Our task going forward is to find an answer to that change.”

We can only be excited about that statement. Having traditional camera makers' expertise in the smartphone space will bring another bump in image quality even faster. What can be better for us, the users?

source: Bloomberg

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40 Comments

1. cameogt

Posts: 88; Member since: Oct 18, 2012

hope Nikon will use Android OS.

3. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Nikon did have a mirrorless camera with Android , but it is still in development

2. MachidoDen

Posts: 202; Member since: May 30, 2013

Nikon can easily kill Nokia Pureview :D just a matter of Second :D

4. tim.mckie

Posts: 2; Member since: Jul 09, 2013

Nokia Pureview 808 is better than most of Nikon's Digital Camera

6. GMS85

Posts: 216; Member since: Sep 26, 2012

Now that's a joke! :D

8. abcdefgh

Posts: 471; Member since: Mar 29, 2013

he is just replying to a joke

18. MachidoDen

Posts: 202; Member since: May 30, 2013

u r a joker :D

21. ihatesmartphone unregistered

Are you kidding me? LOL XD

28. x88yunkw

Posts: 132; Member since: Aug 20, 2012

u gonna kidding me! cameraphone is still a cameraphone, no way climb up to DSLR. impossible is nothing... but.. not for the coming few yrs at least.

31. x_maly_x

Posts: 72; Member since: Jun 01, 2013

I have Nikon 520 and PV 808. Nokia doing much better photos(of course, without the zoom)

23. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

i shall forgive you as you´re incredibly limited. Nikon won´t change laws of mother nature. They can´t put sth bigger than Nokia already did. Maybe better algorithms and processing but you really think Nokia doesn´t rely on experts in photography? You´re a simple hater. Nothing more. Even one of Nikon engineers said once that if they would adapt Nokia´s PureView into a normal stand alone classic camera it would be mind boggling. Besides, Nokia will utilize Pelican tech so it will outclass the competitiin again. You can built a camera phone but it doesn´t mean it will work correctly.it takes time to gather experience and understand advantages and disadvantages of mobile photography. Kodak and motorola tried that once and failed to deliver. Didn´t want another shoot. If even such gigants understood the situation and felt threatened it means sth

34. juandante

Posts: 679; Member since: Apr 23, 2013

well people where saying same thing as you when n93 came out, then n95, then n8, ect. and now basic camera phones like GS4 are way better (withouth flash) than n93 or n95. things will move faster, it's just this, but it will be enough for the consumer

27. ncarlosmiguel

Posts: 206; Member since: May 14, 2013

Only if its android.

7. mayur007

Posts: 593; Member since: Apr 10, 2012

its good for mobile world it will bring innovation n will set a new benchmark in camera segment :) bring it on nikon... :)

9. _Bone_

Posts: 2155; Member since: Oct 29, 2012

I love the idea, but it's too little too late one must feel unless they are producing the next Nexus device in secret as some pointers connect Nikon the the project. Look at Huawei spending filthy money for year and only now getting to close the gap. It's some time and money to come up with competitive smartphones from scratch, so unless Nikon buys up some company or partner up with say Oppo that's looking for a cameraphone anyway, it's gonna take long time before you find a Nikon a better choice than an iPhone, HTC, Galaxy or Lumia.

10. SleepingOz unregistered

Oppo actually did a great job with their first phone, the Find 5, which, according to many reviews, is overall better than the iphone 5, the XZ and any lumia out there. I think Nikon has enough cash to build a good smartphone, they just need to hire the right people. But I'd totally love to see let say the Find 7 with a Nikon powered camera!

12. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Find 5 is not oppo's first.

15. GMS85

Posts: 216; Member since: Sep 26, 2012

*popcorn* Time :D

39. SleepingOz unregistered

What was Oppo first phone then?

13. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Yes, the kind of collaboration would work: Oppo build, Qualcomm SoC, Nikon camera, Nexus skin.

17. SleepingOz unregistered

That'd definitely be my dream smartphone for 2013!

24. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

many reviews? Point them out. You can´t appreciate Nokia´s achievements as you a simple hater.

30. SleepingOz unregistered

Oh, here's a butthurt nokia fanboy. =D Despite it's S4Pro CPU, many reviewers put it on the same level as the HTC One and the GSIV, which are undoutedly far better than any lumia out there. Not to mention that an updated version with S600 is coming. It's simple logic, dude, really.

33. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

it´s better as it´s android based and for you android or nothing else. So your logic is invalid unless you´re android fanboy=oz, whoyton, troll, wendy this topic is related to nikon. Should I USE HIGH LETTERS TO MAKE IT EASIER FOR YOU? You start salivating because of the fact nikon stated they would join the smartphone game and deliver some oustanding camera. Meanwhile Nokia is about to do the same, again, but you don´t want to see that.

36. SleepingOz unregistered

Haha, I really did hurt your nokia fanboys feelings huh?! Perhaps, truth is a bitter pill to swallow, when you know that you fav company is failing big time to compete. =] I was not talking about Android here, buddy. You brought it into this conversation. I was just explaining to _Bone_ that if a small company like Oppo was able to produce a great smartphone that's better than most of its competitors, on its first attempt, Nikon can do the same since they have more resources. But then again, the biased nokia fanboy in you couldn't stand the fact that a chinese smartphone is considered an overall better device than your beloved lumia. You're just feeling insecure that Nikon might actually come with a better Android powered cameraphone than the 808PV and take its crown as the best cameraphone.

32. SleepingOz unregistered

http://www.youtube.com/watch?v=XkqiFOvF8v0 http://www.youtube.com/watch?v=lZ-wX43PFLw http://www.youtube.com/watch?v=B07Wy9NBF3c http://www.youtube.com/watch?v=zMucTqexYag Btw what achievements? Well, the way they went from being the top phone oem to one of the last, quite amaze me indeed.

35. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

if you´re not aware of Nokia´s accomplishments I´m not going to waste my time on explaining it to a person like you. Educate yourself...and wait for samsung downfall) every comłany has its ups and downs but fanboys like you worship them as if they were everlasting gods.

37. SleepingOz unregistered

Seriously, what achievement? They did produce one of the best cameraphone, what else? The way they failed to adapt to new demands? The way they failed to reproduce the same result with their lumias and had no solution other than going as far as faking ads? Haha, was I talking about Samsung here, bud? But then again, keep dreaming. Compared to nokia, Samsung knows how to adapt themselves to demands. They have phones on all fronts! Offering a vast line of products to their customers. Even if they lose the title of the top phone manufacturer, believe me, they won't fall like nokia. "every comłany has its ups and downs but fanboys like you worship them as if they were everlasting gods." Take a look at yourself in the mirror and say that again. It's true that I do like Samsung but I don't worship them like you worship nokia. In fact , I was a big fan of nokia back then, when they were actually offering good products. I've favoured their products over the competition even when professional reviews said they were inferior. But after failing its customers over and over again, me included, I made the switch like many many others, but not you obviously! Why? So now, ask yourself between you and me, who's the biased fanboy. =]

11. Altair

Posts: 367; Member since: Feb 02, 2012

Nikon is a looser like many other (Agfa, Kodak) big giants. They are too proud and slow to make change. Countdown is running already

14. SleepingOz unregistered

First of all it's 'loser'. And how are they losing exactly? Their products sell well and DSLR is synonymous to either Canon or Nikon. Idk if it's the case where you live but in most first world countries, more and more people are going for DSLR cameras.

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