Nielsen report shows a 155% increase in smartphone data usage by the heaviest data hounds

Nielsen report shows a 155% increase in smartphone data usage by the heaviest data hounds
The latest Nielsen report on smartphone usage reveals some interesting statistics about data consumption. Smartphone data usage has increased 89% year over year. The top 1% of  data users increased their consumption by 155%. That means if on average the heaviest users of the mobile web and other forms of data were using 1.8GB a month in last year's Q1, this year that figure would be 4.6GB.

So which platform spawns the biggest consumers of data? The Android OS is the answer with the average user burning up 582MB per month. The report from Nielsen almost confirms that the carriers are on target by offering 5GB of data before throttling down the speed of data downloads. And after all, like the carrier's have been saying, we are talking about only the top 1% of users.

If data consumption continues at the current pace, the big problem will start to occur next year when the top 1% of data users averages more than 5GB of monthly data use. You average users will still have nothing to worry about for some time yet.

source: Nielsen via AndroidGuys



1. MalakiMills

Posts: 257; Member since: Jun 15, 2010

I can see that, when I had my palm pixi (got it during the online deal) I was barely using 100 mb, now with my thunderbolt I am hitting the 1 gb mark about 3 weeks into my cycle. To put it simply Android just gives you so much to do. :)

2. DigitalBoy05

Posts: 280; Member since: Jun 04, 2011

decent article but it lacks the causes for the increase in data. a lot of new tech has been released in the last year which uses a lot more data IE: Netflix, Pandora, Cloud Services, Google's new Music stream service, and navigation programs.

3. BobbyTaba

Posts: 316; Member since: Aug 11, 2010

155% of 1.8GB is about 2.7GB not 4.6GB

4. motherboyxx unregistered

Its is a 155% increase, not 155% of what they were using last year. Meaning don't multiply 1.8 by 1.5, but rather 1.8 +(1.8 * 1.5). Hope that helps but I almost thought the same thing too.

5. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

Thanks for showing me how to do that :-) I always got those damn questions wrong in my marketing class because the teacher refused to show us the formula!

6. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Anybody notice the sharp increase from Windows? If that keeps up they'll be with the big dogs in no time.

8. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

I like your name :) Now you need a good avatar pic to go along with it.

7. omar l unregistered

Well if I had a 3.5 inch screen with no flash player on my phone I probably wouldn't have much use for the internet either lol

9. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Average user doesn't know about tethering and if they did they don't know how to work around it.

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