New comScore numbers out, Android now makes up 50% of U.S. smartphones

New comScore numbers out, Android now makes up 50% of U.S. smartphones
The latest comScore numbers have hit the street; quick, all you fanbois need to go sharpen your pitchforks for the ensuing debate! Are they gone? Ok, let’s take a sober look at the numbers before they get back!

In some sense comScore is just reporting more of the same – Android and iOS grew their share of the smartphone market, while Microsoft and RIM continue to shed market share. This quarter’s numbers are punctuated by the fact that Android has now eclipsed the 50% barrier for all smartphones owned in the U.S.

Android’s final tally was 50.1%, up from 46.9% in November. Apple’s iPhone claimed 30.2% of the U.S. market, up from 28.7% in November. The larger growth observed by comScore suggests that Android handsets significantly outsold the iPhone – an apparent contradiction to previous claims that the iPhone was matched or exceeded Android sales in the U.S. last quarter. Different companies use different methods to calculate market share; the survey of 30,000 people in comScore’s study is likely more accurate than calling around to stores to check on stock, but we imagine people will choose to believe whoever's numbers tell them what they want to hear.

On the short end of the stick, Research in Motion’s BlackBerry’s continue to lose ground, dropping 3.2% of the market to land at 13.4%. Another quarter like this and they will be at the 10% threshold. Microsoft still hasn’t made any headway in the U.S., and their market share (which includes legacy Windows Mobile users) dropped to 3.9%. With the Lumia 900 about to land stateside, we expect to see their numbers improve by the end of Q2.

Looking at the manufacturers of all mobile phones (not just smartphones) Samsung held steady out front, producing 25.6% of all mobile phones, while LG and Motorola lost market share. The big story here is that Apple’s strong growth of 2.3% of all mobile phones jumped them ahead of Motorola, which is quite an accomplishment since Apple only makes smartphones. Maybe that’s why they’re one of the biggest companies in the world.

So there you have it, another round of comScore data. Try to keep the conversations civil!

source: comScore



1. CivicSi89

Posts: 349; Member since: Jul 23, 2011

Congrats Android! Keep it goin!!!


Posts: 701; Member since: Jun 07, 2011

Beware of the lil alien! they dont come in peace!!

3. cripton805

Posts: 1485; Member since: Mar 18, 2012

This is a comment for Taco50 in regard to the article "Analyst: Apple iPhone 4S remains top smartphone in U.S." See how you can make statistics toward your favor? This just made me win that argument in that previous article. (Facepalm) Android = OS over many devices iOS = One device Android = More Android phones sold as a whole in the US. One device offering one OS = More US sales (Only iPhone offered through iOS) Therefore the iPhone is the best selling phone. (Because its the only option offering iOS) Android is selling more phones (as a whole) because Android shares different customers throughout different phones. For example. If I'm looking for Android phones, I have XXX options. Apple has 1.

6. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I don't think calling people out should be the solution, just because pigs are dirty you don't lower yourself to jump into the pig pen, if they come you again show them your arguments, no need to call someone who is looking for attention you are giving them what they want. just wait for the right time :)

7. Commentator

Posts: 3723; Member since: Aug 16, 2011

Apple has 3: 4S, 4, and 3GS. It doesn't change what you're saying at all though.

10. cripton805

Posts: 1485; Member since: Mar 18, 2012

It's been the same phone... and they are not even being made anymore. Apple offers ONE phone and that IS the iPhone 4 / 5 / 7 / 30 / 100.

20. andro.

Posts: 1999; Member since: Sep 16, 2011

Iphone 7$,you just know one day its gonna happen!!

27. cellphonator

Posts: 298; Member since: Oct 29, 2011

...or maybe not, it will the "new iPhone" lol

23. sprockkets

Posts: 1612; Member since: Jan 16, 2012

So that iphone3GS has a slide out keyboard? Does the 4 comes with a larger screen? Oh, that's right, it's just their outdated models apple keeps around, even though very few people buy them.

9. taco50

Posts: 5506; Member since: Oct 08, 2009

You're logic makes no sense. iPhone competes with android phones, just like android phones compete with android phones.

12. cripton805

Posts: 1485; Member since: Mar 18, 2012

If you gather all of the rain through ONE funnel you will get all of the water into one bucket. (Apples customers). If you get 50 funnels sharing the same amount of rain to different buckets, does that mean there is less rain? (Motos, HTC, Samsung, etc... customers) Do I really need to start using analogies for you to understand? The difference is Android customes have a choice between different PHONES... ugh. And most people STICK to either iOS or Android so therefore iOS users will ONLY buy an iPhone.... Where as Android users can get a Razr, Incredible, One X, Galaxy, etc... Android phones compete with Android phones, but how can Android OS compete with the same Android OS? It's not possible.

13. Commentator

Posts: 3723; Member since: Aug 16, 2011

It doesn't matter if Android competes with Android, though, because Android wins regardless of choice (e.g. between HTC and Samsung.) Taken individually, there's no question that the iPhone trumps any single Android variant. Android's business model isn't to throw all their eggs in one basket, which Apple has done (to tremendous success.)

15. cripton805

Posts: 1485; Member since: Mar 18, 2012

But iPhone articles and customers argue that the iPhone is the best smartphone because it's the best selling phone. It's the best selling phone because all of it's iOS customer base has only one option (the iPhone). People buy phones due to the OS even without knowing. Would you buy an iPhone or Android phone that just made phone calls for $200-$300? When there are cheaper options. Any rational person looks at the features involved in the OS and the hardware capabilities. (Web, Calls, Gaming, etc.)

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Lot of losses on the RIM front, but consider that the Microsoft numbers are both legacy Windows Mobile AND Windows Phone. It just goes to show the sad state of affairs on the WP front. RIM at least has a decent chunk of the market, Microsoft barely is even in the market.

5. Commentator

Posts: 3723; Member since: Aug 16, 2011

I wish the second chart showed just smartphone numbers, not smart and non-smart. It's kind of misleading, and I'd like to see how HTC is matching up against Samsung and Motorola as far as Android goes.

8. protozeloz

Posts: 5396; Member since: Sep 16, 2010

well I think this debunks the issue about the iPhone on all carriers becoming the android killer, it seems they aren't killing each other at all. of course things may change depending on how companies keep they products up to date when it comes to consumer demand. as an android guy Ill talk about android more, I expect Google to step up its game even more and keep closing the gap with the new updates, android might have a great year with the S3 and The One series from HTC and other goodies that may tag along, but time will tell, there are quite a few things I would like google to add

19. jroc74

Posts: 6023; Member since: Dec 30, 2010

Thank you. I remember the million page threads about the iPhone coming to Verizon being the Death of Android. But already being on AT&T and Android coming along AFTER and Android still not suffering just went over some ppl's heads. I'm still waiting to see the death....Everybody focusing on the Death of Android didnt see Palm, RIM and Windows slowing dying. Its on 3 of the major carriers, set sales records on ALL 3 carriers....yet Android isnt getting hurt. That also tells me that overall Android is a decent product, every Android phones doesnt suck...and we have to remember this is almost mid 2012...not 2008. Android and the hardware has been getting better n better and has come a long way.

11. SleepingOz unregistered

Microsoft; -1.3? What? How? Why? You saw that "doctor"?!

14. shadowcell

Posts: 300; Member since: Mar 28, 2012

Microsoft isn't a big contender yet sot that's expected. Also, the Lumia 710 didn't hit stateside till January so that could be a factor. Hopefully that change this month with the 900.

29. Scott_H

Posts: 167; Member since: Oct 28, 2011

Remember that a decline in market share doesn't always mean a decline in sales - the number of smartphones is growing, so Microsoft and RIM could actually be selling more phones this quarter than last quarter, they just aren't keeping pace with the rate at which Android and iOS sales are growing.

30. shadowcell

Posts: 300; Member since: Mar 28, 2012

Good to know thanks. Looking forward to a Lumia 900 review.

16. shamataa

Posts: 257; Member since: Dec 07, 2011

Not really a shocker since there will be more quad core phones coming out in the coming months and it will be doubled that number. YES!. :)

17. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Android number is going to jump even more after HTC One X, SGS3 gets into account in qtr 2 and 3. I'll definitely be contributing to that jump with my One X in a couple of weeks.

18. jmoita2

Posts: 930; Member since: Dec 23, 2011

All I see in those numbers is while Droid gets a larger portion of the market daily,Apple inches closer and closer to where RIM is...

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

aww look, apple grew at only 50% the rate of android, even with that "record breaking" i4s launch.. woopsie.

28. darac

Posts: 2156; Member since: Oct 17, 2011

Overall, Android is just way better than iOS:

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