New Samsung Galaxy Tab S commercials are here to suggest your tablet's LCD screen sucks

New Samsung Galaxy Tab S commercials are here to suggest your tablet's LCD screen sucks
Samsung’s Galaxy Tab S 8.4 and Tab S 10.5 are the world’s first tablets to sport high-resolution Super AMOLED displays, so that’s one of the first things that Samsung wants you to know about them.

Last week, Samsung unleashed a couple of Galaxy Tab S commercials that subtly compared the new tablets to Apple’s iPad. Now, Samsung is back with two other Tab S commercials - which, once again, illustrate the superiority of Super AMOLED displays over LCD panels.

The first commercial is telling us that only Super AMOLED screens allow us to see “true colors” - because they display “the professional Adobe RGB spectrum”, unlike LCD screens, which are limited to showing the standard RGB spectrum. The second ad suggests that the Galaxy Tab S line offers the best optimized displays, as they're 40% less reflective than LCDs, while also easily adapting to your surroundings. Both commercials can be watched below.

Available since late June, the Galaxy Tab S 8.4 and Galaxy Tab S 10.5 cost $399 and $499, respectively. Only the Wi-Fi versions can be bought for now.

Related phones

Galaxy Tab S 8.4
  • Display 8.4 inches
    2560 x 1600 pixels
  • Camera 8 MP (Single camera)
    2.1 MP front
  • Hardware Samsung Exynos 5 Octa, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 4900 mAh
  • OS Android 6.0 Marshmallow
    Samsung TouchWiz UI
Galaxy Tab S 10.5
  • Display 10.5 inches
    1600 x 2560 pixels
  • Camera 8 MP (Single camera)
    2.1 MP front
  • Hardware Samsung Exynos 5 Octa, 3GB RAM
  • Storage 32GB, microSDXC
  • Battery 7900 mAh
  • OS Android 6.0 Marshmallow

FEATURED VIDEO

40 Comments

40. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Watching this on a 250$ tablet pc, that well is a pc, lighter and bigger screen and gets more done. So tell me why I should buy a 700$ tablet that does less?

38. gigaraga

Posts: 1454; Member since: Mar 29, 2013

I'm watching this on my ipad and I'm starting to doubt my tablets screen...

37. Andrewtst

Posts: 697; Member since: Jan 25, 2009

Actually is Tab S suck. Samsung over vibrant up the color in default setting profile.

35. JakeLee

Posts: 1021; Member since: Nov 02, 2013

AMOLED sucks so bad that Naver, the #1 portal site in Korea, had to change its signature green to a less eye catching one. Naver is founded from former Sammy members, you know why this happend.

36. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Do you see halogen users and HID bud users complaining about their bulbs, which needs changing after a year than standard build users who emits lights lower than hid bulbs?

32. fzacek

Posts: 2486; Member since: Jan 26, 2014

This is complete BS. I have nothing against Samsung, but the first ad is impossibly dumb. Almost everything online is using the sRGB standard, so things will be washed out in real life compared to what's on the AMOLED tablet. LCD's are the ones that show the exact color of the product. Samsung needs to stop lying to people with these misleading ads...

27. JakeLee

Posts: 1021; Member since: Nov 02, 2013

AMOLED.... I feel green.

24. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

But, Samsung's default Color Profile is super sarurated! I call this Ad BS

26. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

What you mean by "default" ???? You can choose whatever mode you prefer . That's called choice. Or you are just sarcastic?

19. kevin91202

Posts: 642; Member since: Jun 08, 2014

BRILLIANT! Samsung has taken a page from the Apple marketing dept - tell half-truths.

15. Totse2k15

Posts: 479; Member since: Feb 11, 2014

Nice tablets, but the CPU/GPU & TW turned me off from buying the Tab S, tbh...

14. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

Meant Grabbing not grapping. Cant edit post her after 240 secs. Now that sucks.

13. twens

Posts: 1191; Member since: Feb 25, 2012

Well, truth be told when you put an amoled next to an LCD we all know which one the majority will pick. That's what the add is trying to say.

12. funnyguy

Posts: 244; Member since: Jan 10, 2013

Truth to be Said. The Super Amoled technology is the best and it is my favorite. But Samsung guys have their heads in their asses. Samsung tablets are an insult for peoples IQ. Ugly overpriced pieces of plastic that lag and stutter full of useless features. If they could just: Make a more premium device. Change the aspect ratio of the screen to 4:3 just like the Ipad. Put Vanilla Android instead of Touch Wizz. Put a better GPU. Make better and more honest comercials, not Bull.... like these ones.

16. amats69

Posts: 1527; Member since: Nov 12, 2012

it is the best (for you) because it is your favorite...

34. Furbal unregistered

16:10 is the superior aspect ratio in most regards...very close to the golden ratio

11. PhoneCritic

Posts: 1382; Member since: Oct 05, 2011

Two things to keep in mind. 1. The vast majority of iPad LCDs are manufactured by Samsung ( so Samsung is saying its older dispaly tech is defficent campared to its new display tech) 2. Amoled displays employed by other manufactures like Motorola and Nokia is Samsung Display tech ( so those are also defficent against its new SAMOLED display tech) Third thing though these ads are not really fact they are design to make you think so because it is marketing but the proof is when you see a SAMOLED screen next to an LCD screen your eyes and human emotions are drawn instanly towards the SAMLOED device. They say image is everything and first impressions are key. Well Samsung has hit it out of the park with its SAMOLED displays when it comes to grapping the initial attention of the buyer and that is key when you can hook the customer. all in all Samsung had done a great Job with its display technologies. Lets give them that credit.

39. Iodine

Posts: 1520; Member since: Jun 19, 2014

1. The vast majority of iPad 4 is manufacteured by samsung, and some retina minis as well. 2. I don't know anything about that, but for example sunlight readability is excelent on Nokia AMOLED's 3. Honestly I can't say my eyes or human emotions are "instantly drawn to the amoled screen". I would prefer the iPad as it's colors are brighter, more saturated and balanced, accurate colors. http://www.fonearena.com/blog/106151/samsung-galaxy-tab-s-10-5-vs-apple-ipad-air-display-comparison.html

9. Aplusk

Posts: 120; Member since: Nov 10, 2013

By the way which one drains battery fast ?

17. xperian

Posts: 421; Member since: Apr 10, 2014

When displaying black color LCD drains faster, when displaying white then amoled

25. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Not anymore. AMOLED beats the obsolete LCD in everything. By the way Samsung are still the best in the old LCD tech, too.

28. JakeLee

Posts: 1021; Member since: Nov 02, 2013

Bull!

31. fzacek

Posts: 2486; Member since: Jan 26, 2014

Go away Samsung worshiper...

8. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

At the same time, Samsung rules out that the displays on the Tab pro and note pro series suck. O.o

6. pwnarena

Posts: 1129; Member since: Feb 15, 2013

whoever believes the message of this ad is pathetically stupd. super amoled displays are brilliant but the idea behind these ads are utterly dull. if they got dulller colors when they shopped using their LCD tablets, that implies that LCD displays are oversaturated and the amoled displays are dull/washed out. it's completely different from what the ads are trying to convey.

4. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

I understand the differences between the two but the commercial, so the women buy clothes / shoes using an LCD and get dull colored clothes, and with the super amoled screen they articles are more vibrant. I understand what they're trying to say but technically wouldn't it be the other way around? if you ordered a dull shoe it would be more vibrant, and if you saw it on the amoled would be more saturated than in real life?

5. Iodine

Posts: 1520; Member since: Jun 19, 2014

Yeah it would, but that's not what samsung's marketing department wants you to think. They want to consider the tab S as the best of the best for everything, including shopping, even at cost of lying to you.

7. Reality_Check

Posts: 277; Member since: Aug 15, 2013

@4 - Even I thought the same :)

22. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Nice try. There is natural colour mode there, iboy. (But ppl will not use it . Trust me. Or very, very seldom)

3. Iodine

Posts: 1520; Member since: Jun 19, 2014

First 99% of all colors around us fit into the sRGB color gamut and 99,9% of all media on the internet are made to fit there as well. Second, even if you would buy a hypothetical pair of ultra super saturated neon-highlighter green shoes on a Adobe RGB calibrated photo, on an LCD they would appear less saturated, which means you will choose those with an even stronger color, not with weaker color like it's falsely claimed in the AD. Third, less reflectance is nice, but the problem is not in LCD, but in glass lamination which amoleds have to implement, they are comparing to a non laminated LCD which got an Air gap, that drastically increases amount of reflected light. But the most of the most part of reflectance is in how smudged your screen is anyway.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless