Apple's new ads for the iPhone aim to increase its market share in Mexico



The latest television commercials released by Apple today, show off iPhone features like the App Store and Portrait Lighting. The new spots, posted by Apple on its Mexican YouTube channel (which explains why they are in Spanish), feature a tag line that reads "Switch to iPhone," also written in Spanish. The spots are similar to the ones used by Apple with the "Switch to iPhone" campaign that it ran in the states last year, right down to the split screens.

The first ad compares portraits taken with "your phone" and the iPhone. Both portraits share the same background, but then we can see how Portrait Lighting on the iPhone can make the background all black and even change a portrait from color to black and white. "Amazing Portraits" is written in Spanish, followed by the switch to iPhone tagline. The second commercial compares "your store" with the Apple App Store. Cutting to the chase, the ad basically says that if you install an app from the other platform, you don't know what you'll get when you open it. And again, the spot closes with the "Switch to iPhone tagline.

Apple is hoping to give Android users in Mexico reasons to switch to the iPhone. The latest data from Statcounter shows that as of last month, iOS has a 17% market share in the country compared to the 81.5% share owned by Android.

We have placed one of the ads at the top of this story with the second one found below.



source: Apple (1), (2), statcounter

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12 Comments

1. whatev

Posts: 2337; Member since: Oct 28, 2015

The AppStore video is so accurate, I’m dying lmao

6. rouyal

Posts: 1583; Member since: Jan 05, 2018

I actually laughed out loud. Funny burn by Apple.

2. piyath

Posts: 2445; Member since: Mar 23, 2012

Funny yet very effective advertising without condescending remarks on the competition, grow up Samsung!!

3. tedkord

Posts: 17417; Member since: Jun 17, 2009

Awww. There, there.

5. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Lol this guys life is impossible without bringing Samsung in his every other comment. Grow up Piyath!! Get a life.

10. tedkord

Posts: 17417; Member since: Jun 17, 2009

He can't help it. They make better phones than Apple, and it cuts through him like a katana.

14. rromerof

Posts: 57; Member since: Nov 28, 2012

Coff!! Galaxy Note 8... Coff!! Coff!!

15. rromerof

Posts: 57; Member since: Nov 28, 2012

I mean... 7

16. japkoslav

Posts: 1520; Member since: Feb 19, 2017

Why they are advertising "portrait mode", that is beta and most of the time does not work? O.o

19. path45th

Posts: 407; Member since: Sep 11, 2016

With a little experimentation one can figure out under which conditions it will work. Obviously, you don’t own an iPhone.

20. japkoslav

Posts: 1520; Member since: Feb 19, 2017

I used "google algorithm" for "portraits" and it's garbage, I tested iPhone portrait and that is even worse. You clearly never saw, what can a cheap compact or DSLR do, you would be disgusted with the results as well. iPhone portrait mode is not just ugly, but not realiable.

* Some comments have been hidden, because they don't meet the discussions rules.

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