"Switch to iPhone" campaign kicks into full gear, Apple releases new ads to persuade Android users

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With its "Switch to iPhone" campaign underway, Apple recently uploaded three new ads to its YouTube channel. These short commercials promote the ease and presumed benefits of replacing an Android handset with an iPhone. 

The first one, "Contacts", shows people jumping from the gray area of "your phone" to a more colorful one named "iPhone". The point here is that it's easy to transfer your contacts and other data by downloading the Move to iOS app from Google Play. The other two which are dubbed "Smooth" and "Security" emphasize that iOS offers a nimble experience while navigating and the enhanced safety that iPhones enjoy through regular security updates. 

This trio supplements the initial batch of five ads which Apple released about a week ago. All of them range from 10 to 16 seconds, so it's likely that we'll see them on online media platforms rather than anything else. You can watch the complete collection in the slideshow below.

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