"Switch to iPhone" campaign kicks into full gear, Apple releases new ads to persuade Android users

With its "Switch to iPhone" campaign underway, Apple recently uploaded three new ads to its YouTube channel. These short commercials promote the ease and presumed benefits of replacing an Android handset with an iPhone. 

The first one, "Contacts", shows people jumping from the gray area of "your phone" to a more colorful one named "iPhone". The point here is that it's easy to transfer your contacts and other data by downloading the Move to iOS app from Google Play. The other two which are dubbed "Smooth" and "Security" emphasize that iOS offers a nimble experience while navigating and the enhanced safety that iPhones enjoy through regular security updates. 

This trio supplements the initial batch of five ads which Apple released about a week ago. All of them range from 10 to 16 seconds, so it's likely that we'll see them on online media platforms rather than anything else. You can watch the complete collection in the slideshow below.



1. Landon

Posts: 1248; Member since: May 07, 2015

No thanks! :D

15. blingblingthing

Posts: 986; Member since: Oct 23, 2012

No Thanks? I take it you don't like spending top dollar for 2014 specs?; Me neither.

89. Nopers unregistered

Because specs are everything....right? Besides in gaming/app loading/RAM management iPhones keep up with and even exceed the competition, doesn't matter though if you want all the extra functionality of android then that's fine but theres no point in propagating wrong information.

83. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Yeah, not interested in downgrading to a pointlessly restricted, planned obsolescence ( https://goo.gl/cs4owh | http://bfy.tw/C2M4 ) haven...especially not on an outdated, feature-lacking, wall hugger hardware ( https://youtu.be/h288yfeaivw ) selling at a premium.

85. trojan_horse

Posts: 5868; Member since: May 06, 2016

^^ Why you so savage , man? LMAO.

2. fatTony

Posts: 116; Member since: Dec 20, 2012

I'm not switching

17. blingblingthing

Posts: 986; Member since: Oct 23, 2012

it's hard to understand why people do. Peer Pressure and misinformed friends Iguess.

41. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Oh they don't care about 8gb of ram and QHD screens because it looks and runs the same as flagships from 2015 or even 2014

64. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

If you cant see the difference between 750p and QHD+ , then i highly recommend that you go see a good eye doctor/optician .


Posts: 951; Member since: Feb 23, 2014

I switched cause I was bored with Android. Galaxy S 1,3 then Note 4. Now iPhone 7 Plus and shock horror I'm happy.

102. blingblingthing

Posts: 986; Member since: Oct 23, 2012

Bored with Android.......... then switched to Iphone? ....... and you're happy? What did you gain from this move? In my view, Apple is just about only adding Android Features (Water Proofing, Widgets, Competing 3rd Party system Apps, HD/Full HD Screen, Bio-metric Verification, The Notification Shade, A DUal Camera Set-up ) (Up Next is Wireless Charging, Amoled Screens, High Screen to Body ration next) What are you paying top dollar for?

106. RoryBreaker

Posts: 290; Member since: Oct 11, 2015

As long as you're happy, it's all about personal preference & choice.

3. Bankz

Posts: 2550; Member since: Apr 08, 2016

Oh just shut up and concentrate on making the iphone 8 ffs. You talk too much.

4. ijuanp03

Posts: 678; Member since: Dec 30, 2014

Apple getting desperate by the minute

14. jellmoo

Posts: 2670; Member since: Oct 31, 2011

Okay, I get that people don't like Apple/iOS/iPhone, but what does this even mean? Why are they desperate? Is it because they still rake in the absolute lion's share of mobile device profits or is it because they have over $250B in the bank? I'm not sure what really qualifies them as "desperate".

27. blingblingthing

Posts: 986; Member since: Oct 23, 2012

iOS sales have been on the decline. It may have gone up with the Note 7 recall, but if I'm not mistaken. We've been seeing quarters of decline. Apple needs to grow or they will trend towards Nokia/Blackberry status. While Samsung, LG and Huawei make hardware so they will likely be selling parts if they fell out, Apple needs to keep growing

37. sgodsell

Posts: 7605; Member since: Mar 16, 2013

Blingblingthing is right. Also everyone for years was always saying that Apple only makes and sells flagship devices. Yet Apple released what they called a mid range smartphone, the tiny iPhone SE. Not to mention all the sales of the iPhone 7. There was even some sales where you buy an iPhone 7or plus, and get a free iPhone SE. To top it off Apple's iPhone sales continue to decline in all this. Yet Android smartphones continue to grow, with newer smartphones arriving every week with lower prices​, and better specs. If most people actually looked what is out there on the market. They would quickly realize that they are essentially getting more bang for your buck with anything other than an iPhone.

51. cnour

Posts: 2305; Member since: Sep 11, 2014

Very high level of stupidity, keep it up.

99. sgodsell

Posts: 7605; Member since: Mar 16, 2013

So the truth is stupid in your eyes cnour? Yeah, okay. Btw it's a fact that Q1 2016 iPhones sales declined, as well as Q2 and Q3 2016. Plus this year Q1 2017 iPhone sales dropped again. Profit and sales numbers are two different things.

66. palmguy

Posts: 988; Member since: Mar 22, 2011

Apple took care of that. Removed the headphone jack, then charged for the alternative. Missing out on making $ Apple doesn't play tht. :-)

73. Finalflash

Posts: 4063; Member since: Jul 23, 2013

But it didn't even go up during the Note 7 recall, they added 9% more time to their quarter and sold 5% more iPhones than the year before. In other words, when you normalize linearly for equivalent time, Q4 also had a sales decline.

92. Nopers unregistered

Are you sure? I'm pretty sure the iPhone is still seeing year on year growth. "quarters of decline", or whatever that means is exactly what you'd expect after a sales peak until the next big launch. https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/

50. cnour

Posts: 2305; Member since: Sep 11, 2014

Clearly since it is loosing a lot of money!!!!

5. Flash

Posts: 1972; Member since: May 19, 2017

Here comes the iPhone haters in full blast.

8. Landon

Posts: 1248; Member since: May 07, 2015

Not a hater here. iPhones are just not for me.

13. sissy246

Posts: 7129; Member since: Mar 04, 2015

Just like you Mxy in Samsung articles.

25. Flash

Posts: 1972; Member since: May 19, 2017

You talking to me?

65. sissy246

Posts: 7129; Member since: Mar 04, 2015

Yes , talking to you mxyzptlk.


Posts: 769; Member since: Jul 28, 2016

Yes. She talk to you, mxyzptlk. Because YOU ARE mxyzptlk. Everybody know this already. The only person you fool is yourself into thinking that you fool anybody. When you respond to me, please come up with something different instead of trying to deflect from you really being mxyzptlk by accusing me of being someone else. Nobody believe that, either.

6. MattPerkins1

Posts: 94; Member since: Mar 25, 2017

Everyone by now knows or should know how much more secure and private iOS is than Android. Android gets far more malware, it's far easier to hack, and it gets far less security updates than iOS does. Android also has a lower level of encryption compared to iOS. Apple should be aware by now most who choose Android over the iPhone do it cause Android is cheaper. Even though 85% of all smartphone users are Android users. Less than 20% of premium smartphone users are Android users, over 80% are iPhone users. This is why even though Android has 85% market share that Samsung can sell only 5 million S8 phones in a month and be seen as a success when if Apple sold only 5 million iPhones in a month it would be seen as a flop. When in reality the 85% should be expected to not only make up the majority of budget smartphone users but also the majority of premium smartphone users. But that's not the case because everyone knows people go with Android cause it's cheap. And people who go with what's cheapest aren't gonna pay more for better security. So in the end the ads are kinda pointless unless Apple is gonna make an even cheaper iPhone than the SE.

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