Neuroscientists prove that Apple causes religious-like brain reaction

Neuroscientists prove that Apple causes religious-like brain reaction
We knew it, you knew it, but now it seems that it has finally gotten to the scientific community: the sole sight of Apple-related images triggers virtually the same parts of the brain as in religious people viewing imagery related to the religion. You don’t need to take our word for it - Alex Riley from BBC’s program “Secrets of the Superbrands” used editor of World of Apple, a 24-hour-a-day Apple worshipper in his own words, as an experimental mouse for a series of MRI scans.

The team of neuroscientists analyzing the images viewed a curious similarity: “The Apple products are triggering the same bits of [Brooks'] brain as religious imagery triggers in a person of faith,” Riley commented.

Some UK Apple Stores carry some similarity to churches

Some UK Apple Stores carry some similarity to churches

But if you thought it’s just Apple products responsible for this occult following, you’d be wrong. The Bishop of Buckingham, who uses his iPad for reading the Bible, goes on to claim that Apple Stores look very similar to religious temples mimicking the stone floors, arched architecture and “altars” where products are displayed. And staff at the stores also added to the craze by evangelically preaching the products and store openings: “Inside the store, glassy-eyed staff were whipped up into a frenzy of excitement, jumping up and down, clapping and shouting,” Riley notes.

Well, don’t be fooled into thinking that it’s only Apple under the microscope in Secrets of the Superbrands – Facebook also gets an inside look, but the main focus remains on Cupertino. So is there really solid ground behind “the cult of Apple” statement? Check out our in-depth look at how the company's retail stores fit into Apple's ecosystem and don't hesitate to share your pro et contra arguments in the comments below.

source: BBC via DigitalTrends

Neuroscientists prove that Apple causes religious-like brain reaction

FEATURED VIDEO

72 Comments

1. paulyyd

Posts: 340; Member since: Jan 08, 2011

lolol take that android

10. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

Omg you are a ritard. Go back to the jersey shore apple store and give them all of your money in exchange for douchebag customer service and outdated tech. Congratulations, you are brainwashed!

14. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Yes it's sad but a lot of iSheep just do as they are told. Apple's name is being kept alive by all the people it had brainwashed to a point that it gets to a level of religious fanaticism. I am very disappointed that people can get manipulated in this sort of way. Just so you know that Apple store does resemble a place of worship, whether you iSheep want to believe it or not. I just know that an iSheep will say “no it doesn’t” just you wait. Some iSheep will argue pointless or even wrong things. Sniggly the other day mentioned this article that I saw also on CNN & the iSheep jumped all over him like if he said f*ck you to them. SO in a sense Sniggly was right about this religious mentality people have with Apple. It's getting so extreme that some iSheep lose their cool. PhoneArena.com shows that at least they can post articles that may not be about phones or tablets directly, BUT are relevant in the mobile community! Bravo PhoneArena.com!

20. JeffdaBeat unregistered

Why are you so angry? You seem so intelligent and yet the only thing you ever do is diss folks who buy Apple products. People have religious reactions to a lot of things: money, their cars, hoarding, cell phones, drugs, women...porn. So what's your real problem...and I'm asking honestly because we can't seem to get a post out of you that doesn't have iSheep attached to it...even when it isn't about Apple. Unless you are just trolling like AndroidTroll, in which case you don't have to answer the question at all because your purpose for being on this site isn't intelligent conversation about technology...

25. downphoenix

Posts: 3165; Member since: Jun 19, 2010

the problem is, is that Apple sells phones, tablets, and computers. There's nothing worship worthy about any of those products, and yet millions do. Hell, if I had to take my pick on hanging with a religious nut or an apple fanboy, I would probably lean towards the religious nut.

30. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

JeffdaBeat, you don't understand me. There is a difference between a normal Apple customer & an iSheep. They are not the same. I don't think all Apple customers are iSheep. iSheep are people who fall in this cult or religious fanaticism. I know many Apple customers (friends) who are great people & are not iSheep. You seem like a good person, & you seem not to fall into the iSheep that I speak of. I am not labeling all Apple customers, just the iSheep. My very close friend works for Apple & he also refers to those people as iSheep. He likes Apple products, BUT doesn’t love Apple products to a delusional manner as iSheep do. iSheep are the ones who defend Apple at all costs, even if it means losing face or dignity they will still do it. They will defend even if they are wrong. I think you understand what I am trying to say. You say "People have religious reactions to a lot of things: money, their cars, hoarding, cell phones, drugs, women...porn.", just because you can doesn't make it right either. You should never lose control to those needs or whatever to the point that it turns into some religious fanaticism, cult or whatever. I just don't like that you assume I am angry. I am just stating my point like any other person on this blog can!

31. gallitoking

Posts: 4721; Member since: May 17, 2011

i dont see the problem here.. is called inteligent marketing.. Coke has used similar marketing and also the fast food as MC Donalds to make their restaurantas to look like place for kids.. is markerting... so SuperAndroidEvo dont trip and accept that is part of life. and keep buying those android clones phones that offer the same but u guys go nuts everytime one comes out....

34. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Last time I checked, there was never any inclination that Coke & McDonalds have people worshiping them like iSheep worship Apple. gallitoking you are comparing Apples to Oranges. Your point is not clear. Since when is religious fanaticism, worship, or a cult for Apple "inteligent marketing" as you call it? Really? I think I am clear in what I said that religion is the only reason to worship, not soda, food, iPhones, iPads or Mac's. Even so you shouldn’t take your worship of religion to a level of a cult or religious fanaticism. As you say I am not going to "trip" on this. This is not part of life as you say, this is what is wrong in life. It’s one thing to like things, & it's another to worship them. See the difference? Just so you know I may get excited for my HTC Evo 3D but I most certainly don't worship it or HTC!

37. gallitoking

Posts: 4721; Member since: May 17, 2011

dude here in Az all the Apple store dont look like a church ok. so is not a trend.... one or two happen to look like a church sooo.. so now you define how life suppossed to be?? are WTF??.. that they worship apple c'mon.. so now u beliveve PA when they said this but when they said apple products are the best u go on denial.. hmmm it si what it is.. dont like apple... is simply dont buy it.. worship?? jajajaja right.. go buy the "new" android phone.... same features as the last one.. just called differently... android clone S

40. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Everything I said you are proving me right. Typical iSheep. I never said all Apple stores look like places of worship, just the one on the photo. iSheep like to put words in people's mouth.

46. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

"so now you define how life supposed to be?? are WTF??.. " There are basic rules in life, you worship a God in a religion, not an iPhone, iPod, or a Mac. I am not defining life, it's just an article posted on PhoneArena.com & CNN. There is nothing holy about any electronics, not just Apple products. This news is out because there IS something to talk about. This isn't fabricated. For the love of God they are doing scientific studies about this for a reason! I mean what else do you want me to say?

53. nb2six

Posts: 298; Member since: Apr 27, 2011

umm could you please reword that chain of rambles in intelligent understandable english?

52. Lucas777

Posts: 2137; Member since: Jan 06, 2011

they have never run the tests on coke and mcdonalds... only on apple... so its no duh there wasno inclinationn...

38. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Then what do you call hateful people like you? What makes you better than those isheeps that you call? If there are people who love Apple products, what has that got to do with you that it bothers you so much like you have a religion yourself dedicated to hating Apple users. I love Apple products. I love BMW. I love Thai food. Now tell me. How does my passion on those things that I love affect you so intensely that you should hate me? Stop the hate. It's eating you up whole.

48. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

"I love Apple products. I love BMW. I love Thai food." You said the right words 530gemini "love". There is a BIG difference between "love" & worship. That is all I am talking about. Your iSheep mind takes it to the realm of hate, & that could not be farther from the truth!

36. 530gemini

Posts: 2198; Member since: Sep 09, 2010

And you are so affected and hurt because? Android already surpassed iOS market share. So what does that make android users? Just read and compare the comments between iOS and android users on here. Android users like you are so full of hate. And no one is even attacking you. The response of iOS users on here are merely reactions to android users aggression and violent behaviors against Apple and its users. You need to get checked :)

44. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I am not saying I hate anyone. iSheep like yourself put words in my mouth. If you take the time to understand what I posted you could never formulate a comment like that. You insinuate that I am a hateful person. You can like your Apple products, heck you can love them. All I am saying is to worship them or to have feelings for them, like a religion is very wrong. Do you worship your iPhone? Let's hope you don't, but from what you are saying it looks like you fall into that iSheep herd I am talking about!

49. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Well your posts are definitely hateful and aggressive. No one is worshipping Apple products. You haters are the ones saying that, which we iphone users react to. What you are doing is worse, because you actually go out here and insult Apple users. If someone does worship their iphone, how can that affect your life? Will it lower your income? Will you lose your job? Will it burn your house? Will you lose your medical and dental benefits? Will you be infected with a disease? Please tell me how our personal choice to get an iphone affect your life, because you totally lost me. Just got my ipad2 several days ago, and I love it to pieces. Now tell me how that affected your day. Please........

69. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Well if someone worships their iPhone then too bad for them. It's wrong to worship a piece of electronics. You just got your iPad 2 & you say "I love it to pieces." I don't see you saying you worship it because you "probably" think it's crazy to say so. So do you agree that worshiping an Apple product or any electronic is ok, YES or NO?

27. apple unregistered

its spelled retard, too bad your android phone can't even spell check right.

35. deago78

Posts: 162; Member since: Oct 08, 2009

Alright, now that was a weak come back. At least think up something decent...

67. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

@apple I guess you have never seen the movie The Hangover...plus I prefer not to use the word retard because it is hurtful to mentally handicapped people.

78. xenover

Posts: 174; Member since: May 27, 2011

>implying he used an android device to post this

2. clevername

Posts: 1436; Member since: Jul 11, 2008

Lol hilarious. Android fanboys are gonna eat this up. I'd love to see all manner of spoofs that come from this. I'd also like to see the results of the Facebook tests. I think if there is one thing that can overthrow apple in popularity it's Facebook.

18. clevername

Posts: 1436; Member since: Jul 11, 2008

Why did I get thumbed down for this? I was right. Android fam boys lived this article. I didn't talk trash or support Apple. In fact I said I wanna see someone make fun of it. Maybe some church of Apple YouTube videos. That would be funny. I guess someone is just really sensitive.

4. android_hitman unregistered

this is very sad! why are you taking this as a funny thing? anyway! at least it is proven that apple really exists :)

13. corps1089

Posts: 492; Member since: Jan 20, 2010

I am an Appltheist; the iphone does not exist... neither does the trinity of Apple, Macintosh, & Steve Jobs

5. bossmt_2

Posts: 459; Member since: Oct 13, 2009

It's really depressing but I'm not shocked. In the modern day world people become fixated on things that aren't really all that important. You could say the same thing about baseball, I know Phillies fans to this day who still get emotional about Harry Kalas dying, show them a picture of X player holding up the world series trophy etc. they would have a religious type of experience. Hell I bet at any given day in a ball park thousands of prayers are said for both teams.

6. jacky_luvsjrod

Posts: 53; Member since: May 26, 2010

Well that apple store does look like a church. Over here in LA no apple store looks like that they all look modernized.

7. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Also for those who haven't done it, I went on the trial interview or whatever they call it for Apple, it was easily one of the weirdest things I've been a part of. I can easily see where someone would liken Apple to a cult.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.