Netflix is testing a new plan that costs $1 less than the current $7.99 a month that most mobile subscribers pay for the video streaming service. The new rate is available to new Netflix customers only, and kicks in after a one month free trial. Unlike the $7.99 monthly service, the cheaper service shows movies and television shows in Standard Definition instead of HD. Additionally, with the cheaper plan, only one screen can use the service at a time instead of the two screens available with the higher priced subscription.
Because this is just a test, the new tier may not be available in all markets and it is uncertain whether or not Netflix is going to offer it everywhere. We probably wouldn't want to suggest that those who view Netflix on a tablet watch streaming videos in SD, but for those using a smartphone, you might not even notice the difference.
"We always are testing new things and this is a test for a $6,99 single stream plan. Not all people will see this option and it may not be something we ever offer generally."-Netflix
Another thing to consider is that competitors like Hulu Plus also charge $7.99 a month and this is a way for Netflix to undercut them.
Netflix is testing a cheaper $6.99 monthly plan