NYT: Apple shoots for a 100 million subscribers to its new $10 music streaming service

NYT: Apple shoots for a 100 million subscribers to its new $10 music streaming service
Apple reinvented the music business with the launch of iTunes, putting a slow end to the CD industry the way CD put an end to the tape and vinyl era. It was just a different venue to enjoy music, but today the company will be somewhat late to the party for the latest disruption - streaming music directly.

Anonymous New York Times sources are confirming that Apple will be announcing a new streamer to compete with the likes of Spotify, and plans to sign up no less than 100 million subscribers globally, though it's not clear in what timeframe. The new tune delivery service will cost $10 a month, with the first three months free to test the waters. The existing Beats Music streaming service users will be transferred over, while when shopping for songs or albums on iTunes, you will also be given the option to subscribe to the new Apple streamer. The existing iTunes Radio mixer, on the other hand, will be boosted as a live station with guest DJs from the ranks of Zane Lowe, Pharrell, Drake, Muse and even the omnipresent David Guetta.

Meanwhile, Sony Music's CEO Doug Morris confirmed in an interview yesterday that Apple will indeed launch a new music streaming service at WWDC, so we will be all ears today, and relaying to you what is happening.

source: NYT

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22 Comments

1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They could definitely hit those numbers, no shortage of "the faithful" in their organization. If they force the killing of Spotify's free offerings then they might just get there.

2. E.N.

Posts: 2610; Member since: Jan 25, 2009

As if Android users wouldn't download if Apple Music was made available in the Play Store... And speaking of the Play Store, I wonder what will happen to Beats Music.

4. tedkord

Posts: 17453; Member since: Jun 17, 2009

I wouldn't. I already get unlimited streaming of any songs I want, unlimited skips, individual songs, whole albums, any order I choose, for $8 month with Play Music. I also get quite a lot of music streaming bundled with my Amazon Prime membership. I'd have no use for Beats Streaming, especially since it looks like it's just going to be a copy of what already exists.

5. E.N.

Posts: 2610; Member since: Jan 25, 2009

"I wouldn't" - Ha, yeah I think that goes without saying I'm not saying I would use the service either (I'm doing just fine with Spotify's free service), I just know that Apple Music will affect music streaming usage on Android as well and not just "the faithful" In fact I'm not even sold on this whole music streaming subscription business. You can pay for service for 10+ years, but the minute you unsubscribe you literally have nothing to show for it. Still don't know how I feel about renting music for life.

6. tedkord

Posts: 17453; Member since: Jun 17, 2009

I use it to find new music. I like to own my music, so if I find something I like, I buy it on CD. Then I can rip it to any format I like (FLAC). My point was, Apple isn't offering anything new with this. Why would anyone leave Spotify, or Pandora or Play Music for the same thing (or less) at the same price (or more)?

8. E.N.

Posts: 2610; Member since: Jan 25, 2009

$8-$10 every month is a bit much just to find music that I then later have to pay for again. That's pretty much why I use Spotify's free service. But that's just me. It's pretty hard to say conclusively if Apple will offer anything new seeing as they haven't even announced the service (let's not get too far ahead of ourselves), but either way I do think it will be an uphill battle, one that I hope they lose for Spotify's sake. And that's actually why I asked about Beats Music on Android. It seems like it would be in Apple's best interest to launch Apple Music on as many platforms as possible, seeing as they're on the defensive right now and Beats Music is already in the Play Store (they just need to update the app).

9. E.N.

Posts: 2610; Member since: Jan 25, 2009

*I mean they're on the offensive side, not defense

10. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

I'm there with you. Is you listen to radio, you have commercials, so they don't bother me. These services shouldn't be more than five dollars a month. At the end, what you have is a radio station without commercials, and nothing to show for.

7. tedkord

Posts: 17453; Member since: Jun 17, 2009

I wouldn't buy it not because it's Apple. I bought a MacBook Air because they're worth it. Beats Music isn't. I get more for less with Play Music. Others get the same or more for the same price or less.

12. nctx77

Posts: 2540; Member since: Sep 03, 2013

To be fair, you might want to wait till after the announcement. You are speaking of Beats Music. Apple Music will be a compete revamp of this App. Also, if this is a way to tie android people back to iTunes, it could be a win. Most people still have a lot of crap on iTunes and they also still like to own certain music.

13. tedkord

Posts: 17453; Member since: Jun 17, 2009

I'll certainly wait to see, but all we've seen so far is just more of the same. Maybe they'll announce some killer new twist, but I don't see what it could be. As it stands right now, my Play Music sub I can use just like it's my own personal music collection, and it's only $8 per month. I was more excited when it looked like Apple was going to release a cable cord cutter box, because I'd really like a Comcast alternative.

14. BobbyDigital

Posts: 2125; Member since: May 29, 2014

I wouldn't. Why would we download it? Aside from Play Music, we have a myriad of others to choose from. Sounds like pipe dreams of an Apple fanatic to me.

16. Mxyzptlk unregistered

Choice. I'll break it down so you can understand it - consumers like having choices. Integration. Apple services and apps integrate well into the OS.

19. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Choice. I'll break it down so you understand it - iOS users don't have choice. Android services and apps intergrate well into the OS. If you actually took the time to READ(I know that's hard for you Pretzyld!ck) you would see that we're talking about Apple Music on Android and why Android users would or wouldn't use it.

21. tedkord

Posts: 17453; Member since: Jun 17, 2009

Are you intentionally being ironic?

3. tedkord

Posts: 17453; Member since: Jun 17, 2009

It's not a done deal. So far, they've struck out with streaming. Nothing they've offered has been groundbreaking or interesting, but rather just more of the same (which people already get better from others). So far, it doesn't sound like they're offering anything really new here, either, just the same old thing. Now, like you said, if they start colluding with the record companies to kill free, ad supported streaming, that might help.

22. waddup121 unregistered

it can, hmmm Spotify has some competition now.

11. Tizo101

Posts: 595; Member since: Jun 05, 2015

just like apple pay (apple pay isn't really the success they had hoped for) this could only work in the US, possibly they could reach 100m users (a long shot) after sorting out piracy internationally. I can't help buy feel like if apple attains monopoly in any market everyone is in trouble, thus I wish them failure.

15. BobbyDigital

Posts: 2125; Member since: May 29, 2014

I'm not seeing how this would get anyone to switch. With Play Music, Tidal, Spotify, Rhapsody and others out there, who needs Apple Music? Sure, Apple will try to bribe(Tidal) or bully(Spotify) its way to the top, but I see this working out about as well as Apple Pay is working right now.

17. Mxyzptlk unregistered

Works better than Google Wallet.

18. Ordinary

Posts: 2454; Member since: Apr 23, 2015

You are wrong like 99% of the time but okay. http://i.imgur.com/2AbuUeA.png

20. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Wrong. But you're used to that Pretzyld!ck.

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