NVIDIA permanently drops the base price of the Shield TV to $179 to compete with Apple's TV 4K


In a move meant to make one of its products more competitive on the market, NVIDIA announced it has cut down the price of its Shield TV set-top box by $20. While that might not sound much, it's no coincidence that the base price of the NVIDIA Shield TV starts at $179, the same as Apple's TV 4K.

The bad news is aside from the 16GB streaming device, you'll only get the remote. For an additional $59, you can buy the game controller as well. In fact, NVIDIA offers another bundle for $199 that includes the remote and game controller, so if you're into Android gaming, then that's the best option you can get.



Finally, for $299 you are offered a Shield TV Pro, which has increased storage (500GB), as well as the same remote and game controller. The last two versions are already available in stock, but the remote-only model that costs $179 will ship on October 18.

Moreover, shipping is free if you choose the cheapest options, but if you want it the next day it becomes available, then you'll have to pay up to $33.

source: Nvidia

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23 Comments

1. sgodsell

Posts: 7367; Member since: Mar 16, 2013

If you want gaming then the Nvidia shield has Apple TV beat by a mile.

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

Yeah, because people totally buy something with the term "TV" in it for gaming. REEEEEEEEEEEE

4. izim1

Posts: 1599; Member since: Feb 04, 2013

Im pretty sure they meant "if you want gaming" when they said "if you want gaming"... ...but hey, dont let that stop you from going on another one of your "im not an apple fanboy, but..." rage rants.

6. PilzXDA

Posts: 28; Member since: Oct 01, 2016

Considering the Shield uses the same X1 as Nintendo's switch it's very competent for gaming.

9. izim1

Posts: 1599; Member since: Feb 04, 2013

Cool story. But the last video game i played was tomb raider 2 way back in the 1990s. So if you want to talk gaming, im not your guy. Hell the last Nintendo game i played was super mario 3 on the NES.

10. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Well, look at the PlayStation or X Box... they're for gaming but offer other media entertainment options like TV. Could even be argued they've evolved for uses beyond just gaming at this point. "REEEEEEEEEEEE" -kiko007...

2. jm405

Posts: 82; Member since: Mar 22, 2016

The Nvidia Shield TV is an under appreciated device. I love mine and the support it gets from Nvidia is outstanding. For the price, you get a lot of useful cord cutting features.

5. PilzXDA

Posts: 28; Member since: Oct 01, 2016

Nvidia Shield Android TV is still the best out there. I've had my OG Shield TV Pro since it launched in 2015. It's running strong as ever

7. izim1

Posts: 1599; Member since: Feb 04, 2013

Best at what? Neither the apple tv nor the shield tv do cable tv apps, like spectrum and such, even though those apps run just fine on iOS and android. If youre into itunes, you have no choice but apple tv. If youre into nvidia's gaming subscription service you have no choice but the shield tv. But if all you want is to watch regular streaming services, why buy anything other than a Roku that does more than either, for half the price?

13. Whateverman

Posts: 3295; Member since: May 17, 2009

There are many APK's you could download to the Sheild that would make cable unnecessary (other than the Internet). You can watch all the TV shows and movies you want with ANY Android device really, but the Sheild is King. Even better than the Roku for that reason.

14. izim1

Posts: 1599; Member since: Feb 04, 2013

For what reason? Because you can add workaround APKs to add less video apps that are readily available natively on the roku? How does that logic work? Unsigned sideloaded cable apks dont work on shieldtv, and every major network video app on shieldtv is available on roku AND they all pretty much require a live cable tv subscription anyway, no matter the platform.. and if youre talking about pirated video apps, those are available on the roku as well... not to mention you can mirror anything on your device to a roku. If youre just into kodi, there are many other waaaaay cheaper options than shieldtv/roku/appletv/firetv that work just as well, if not better. Again, if youre just into the standard streaming apps, there is ZERO reason to buy a shieldtv. Or apple tv. A roku will more than do the job without hoop, hacks, or pirating.

15. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

From what you have told us you don't have shield TV so you don't have any idea what you are talking about. I have Shield TV and it's the best way to play your play store Android game with a controller. PC game if you are willing to buy game from Nvidia App store or subscription. Nvidia also run discount like valve steam. Nvidia has also update it to Nougat and the power of Google Assistant make it a best way to navigate through your content. There many plus just the price is it's main disadvantage.

20. izim1

Posts: 1599; Member since: Feb 04, 2013

I have never said i didnt own one. I bought one just because i wanted to have an extra server for my plex. It stutters on x265 hevc files. It's also how i know there is no workaround for getting cable tv apps to work. If there's one thing you can count on, it's the flawless fanboy logic of "if someone doesnt absolutely praise something or finds a fault in it, they must not own one". "I have Shield TV and it's the best way to play your play store Android game with a controller. PC game if you are willing to buy game from Nvidia App store or subscription. Nvidia also run discount like valve steam." In all my posts here I've mentioned that if youre not using it for games, you can do better with a much cheaper device. I even defended the first post that said if you want gaming, get the shieldtv. It's great how you must've missed that somehow. As if your brain has a fanboy filter. But i assure you, it's there on all my posts. So, do you have any other arguments as to why, for about the 4th and last time, if someone simply needs a standard video streaming player capable of doing 4k and HDR, they should buy this or an apple tv, over something half the price and even better?

21. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Well, if you bother to read our post without the hostility it's actually in sync. I did say the con is it's price. I know there are plenty of setup box for content viewing but so far Nvidia Shield is the only one I know that has Google Assistant which put it a direct competition with Apple TV not a generic cheaper setup box. All your anger with Nvidia Shield if you don't like it just get rid of it. For me, I like it so what I did is to tell on why. Furthermore, I bought mine at $250 first gen that sold it remote separately so i don't minds the price. Others may do.

8. hemedans

Posts: 755; Member since: Jun 01, 2013

xbox one s also is good in that category, you can watch 4K media, play bluray/dvd, play games and download UWP.

11. jacky899

Posts: 430; Member since: May 16, 2017

I love my first gen Nvidia shield. It plays 4k but it does stutter a bit on the the really large 4k HEVC files. I wonder how it compares with the new 4k Apple TV

16. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

might be an HDMI cable issue, check if you are using the latest cables between the shield and the TV, bandwidth is crucial in this case

23. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I know what you mean I did encounter playback issue with some HDMI cables. The quality of HDMI cable vary and it's not about the price either. Poorer quality HDMI cable works fine with Full HD playback but when it comes to 4K playback especially with multi-channel audio enabled that when the problem starts. The best strategy is to borrow known good 4K playback cable or to test it in the shop before bringing it home. You know the irony, I have an Apple-branded HDMI cable and it works fine with 4K /w DTS-HD enabled.

12. TheOracle1

Posts: 2263; Member since: May 04, 2015

Nvidia Shield and Apple TV shouldn't even be in the same sentence. The Shield is far, far superior.

17. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

this is a truly PC replacement machine there, we use it for the following: 1- Play 4K HDR content, 2- I have noticed better audio output when using the sheild 3- use it to play our steam library 4- comes with the controller 5- remote is voice activated

18. youssef44

Posts: 547; Member since: Apr 29, 2014

it still expensive !

19. Robert235

Posts: 70; Member since: May 30, 2010

Other than gaming, Nvidia is the perfect media center, works with ps4, Xbox controller and accepts amazon fire remote.

22. 47AlphaTango

Posts: 729; Member since: Sep 27, 2015

HEY NVIDIA! IT HAS BEEN A WHILE SINCE YOU RELEASED A BRAND NEW SHIELD TABLET. WHEN ARE YOU PLANNING TO RELEASE A NEW ONE!

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