Motorola's Moto X officially announced for Europe, high price tag attached

Motorola today announced that it would start selling its Moto X smartphone in Europe (so our assumption from last week was correct). The smartphone - available in the US since 2013 - will be sold in the UK, France and Germany beginning early February.

Although the Moto X currently costs as low as $399 in the US, it won’t be that cheap in Europe. Customers in the UK will have to pay the equivalent of $622 (£380) to get a SIM-free Moto X. In France, the handset will cost $586 (€429), and we’re thinking that the price is going to be similar in Germany.

Talking to Agence France-Presse, Motorola CEO Dennis Woodside declared: "When we priced Moto X at $399 in the US as a promotion, we sold tens of thousands of units in a matter of eight minutes." This being said, the high prices for Europe are rather disappointing.

We’re guessing that the Moto X will run Android 4.4 KitKat when it lands in Europe next month. That aside, it will offer a 4.7 inch 720p AMOLED screen, Active Display, Touchless Control, LTE, Motorola’s own X8 Mobile Computing System (including a dual-core 1.7GHz Snapdragon processor), 10MP rear camera, 2GB of RAM, 16GB / 32GB of internal memory, and a 2,200 mAh battery. For the moment, we do not know when Moto Maker (which provides customization options for the Moto X) will be available to European customers.

source: Global Post / AFP

Related phones

Moto X
  • Display 4.7" 720 x 1280 pixels
  • Camera 10 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Dual-core, 1700 MHz
  • Storage 16 GB
  • Battery 2200 mAh(13h talk time)



1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013



Posts: 399; Member since: Nov 09, 2013

Y U want Moto X? When you can get a Nexus 5? I live in hong Kong and all the latest smartphones and tablets have launched here. Everything available here is better than the Moto X :-)

14. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I didn't like my N5 nearly as much as my X. Real world performance was comparable, Moto X has more useful features, like Active Notifications and Touchless Controls (I still ask my G2 to do some of the things my X did before I remember), and the X has superior battery life and ergonomics. MotoMaker is the icing on the cake.

18. mercorp

Posts: 1045; Member since: Jan 28, 2012

And Moto G?I'm from Singapore.

19. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Moto G will be launched in Malaysia in January 24, too bad the Moto X is not coming. I'm from Malaysia btw.

21. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

you must know wendy and jonathan then..

24. __0__

Posts: 242; Member since: Jan 07, 2014

I don't know this kiddo ~Jonathan

25. __0__

Posts: 242; Member since: Jan 07, 2014

I am okay with being friends with xperia droid , but Wendy is a lifeless @**hole that nobody likes

23. __0__

Posts: 242; Member since: Jan 07, 2014

I saw in Sunway Pyramid the X selling for an expensive RM2299 While the G has already launched , more expensive than the US but still pretty good deal nevertheless

26. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

RM 2299? OMG, the pricing is ridiculous. Oh well, can't blame it because it's imported from the US.

28. __0__

Posts: 242; Member since: Jan 07, 2014

Skip the moto x and get a nexus 5 , enough said

2. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Might sound high in US standards, but in Europe, not bad at all.

15. deacz

Posts: 162; Member since: Nov 02, 2011

Hahaha no thx

29. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Im sure the cost will come down, as Motorola improves their manufacturing process (and the phone sells poorly at first).

3. FoneAddict

Posts: 263; Member since: Jul 05, 2011

Ridiculous pricing Moto!!

7. boosook

Posts: 1442; Member since: Nov 19, 2012

It's not bad, actually, not bad at all. A GS4 is priced more than 500 euros here in Italy, and I'd get a Moto X over the GS4 any day. The Moto X is Motorola's flagship and it's a very good phone. Only people who spend their time looking at the number of cores or of megapixels cannot understand the Moto X value, which lies in design and usability, smooth and updated software, useful features like the active notifications and always on listening. I think that, if the GS4 or the G2 are worth more than 500 euros, then the Moto X is definitely worth 429 euros, regardless of the number of cores.

10. IliyaBeshkov

Posts: 261; Member since: Jul 09, 2012

In Bulgaria GS4 is 929 BGN=~650 USD, HTC One is 999 BGN=~700 USD, Z1 is 1129 BGN=~790 USD and L1520 is 1399 BGN=~980 USD soo you are not the only one who is f*ck up! :)

12. kindasport

Posts: 2; Member since: Jan 14, 2014

In Switzerland all Google HW and Motorola is not even available. Sure you can buy for example a Moto G but it's almost 280$ for the 16GB version but Google itself is not selling any HW here..

4. Blaz86

Posts: 22; Member since: Dec 08, 2010

$400? Yes! $586-622? Nooo Thanks!

5. jos_031

Posts: 62; Member since: Jun 12, 2012

It wont be a hit in uk... uk people are more spec consious ..

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

If anyone bases this phone off it's spec sheet, you don't deserve to have it.

8. surethom

Posts: 1730; Member since: Mar 04, 2009

Is the £380 for 16gb or 32gb? If 16gb then WAY overpriced & way too late mwc is the end of fed.

9. shahulvm

Posts: 124; Member since: Apr 01, 2012

So much additional cost to cross over the Atlantic?

11. MC_A_DOT

Posts: 8; Member since: Jan 10, 2014

For £380 I would buy it. My GS3 will be around £600 or so by the end of my contract....

16. Gothbeard

Posts: 54; Member since: Jun 28, 2010

This has been Motorola's business strategy for several years (Atrix etc.) - offer to Europe last year's models at inflated prices. This is why Motorola's market share is almost zero. Genius.

17. boosook

Posts: 1442; Member since: Nov 19, 2012

Price is not high if compared to the european price of other flagships like the GS4, HTC One and so on.

20. MC_A_DOT

Posts: 8; Member since: Jan 10, 2014


22. MrKoles

Posts: 368; Member since: Jan 20, 2013

Got my S4 for 420 euros, 5 minths ago... It doesn´t worth that money.

27. StreetNerd

Posts: 870; Member since: Dec 08, 2010

np gg wp fail

30. higginmi

Posts: 1; Member since: Jan 16, 2014

Absolutely crazy pricing. I actually tried to buy a Dev Edition moto x on eBay since it's not for sale in Ireland, but it unfortunately got lost in transit. I paid $630 for this ($580 for the phone and $50 for postage). A 32gb gsm unlocked X is available in US currently for $450 plus tax (and also includes a free chromecast). With the 16gb going on sale in UK for £380 we can safely assume the 32gb version will be roughly £420 or about $690. Also this will be a version missing one of the most talked about versions of the US version (moto maker) which was obviously quite labour intensive and would have somewhat justified an inflated price. AFAIK the UK version will not even be made the US but outsourced to somewhere cheaper entirely. So at the end of the day Europeans are being asked to pay roughly $200 more than those in the US for a 6 month old phone which will be manufactured at a lower cost than the US version and without its key selling point. My current phone is a Razr i, which I love, I am not a troll or anything of the sort. I would like nothing more than to see Motorola return to a thriving position in the industry. As I've said I've already tried once to buy this phone and was greatly looking forward to buying it one it became available in Europe. I was greatly looking forward to the Feb 14th announcement especially after seeing how the Moto G was priced very fairly in all regions and was reasonably hoping for the same from the X but unfortunately it seems Motorola Europe haven't shaken their utter disdain for the customer and we are being mercilessly gouged once again. I can only assume the phone will flop on release, as clued in buyers will have already seen from the US Moto X that Motorola are prepared to significantly drop the price and incentivise the phone's purchase once sales are not as high as hoped, and so potential buyers will be holding off until the price drop, while anyone that does buy at the launch price will feel cheated once the price does drop. That’s my two cents anyway and I’d love to hear from anyone at Motorola who’s reading this and can explain the thinking behind the price structure in Europe.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.