500,000 units in Q3. Of course, that is a misleading statistic given that the Moto X was only on the market for about 5 weeks during Q3; the main selling point of customization was limited to AT&T (and marketing for the Moto X didn't pick up until Moto Maker recently broke that exclusivity); and, the device was only available in North America. Point number 2 has been fixed, and now there is word that Motorola might be looking to change point number 3 as well.There has been a lot made recently about the report that the Moto X has only sold
TechRadar said, "The reception of Moto X has been fantastic and we're continuously perusing opportunities in the EMEA region, so really watch this space." And, Motorola's Vice President for EMEA, Magnus Ahlqvist added to that by saying, "We are serious about Europe and we want to bring strong propositions to the market."Marcus Frost, Motorola's Senior Marketing Director for EMEA (Europe, Middle East, and Africa) told
Of course, Ahlqvist's comment could just as easily be referring to the Moto G as the Moto X, but Frost is definitely talking about the X. No word on when this could happen, or if there would be plans to offer the Moto Maker customization internationally. As yet, Moto Maker has been U.S. only and hasn't even made it to Canada or Mexico where the Moto X is already on the market.