Motorola #iLost ad used a fake address to portray Apple Maps as inferior to Google Maps

Motorola #iLost ad used a fake address to portray Apple Maps as inferior to Google Maps
Making fun of the new Apple Maps is on its way to becoming a national sport. Well, not really, but it seems like everywhere you look on the techie side of the internet there are posts ridiculing the service's shortcomings. That phenomenon was immediately noticed by Motorola, which took things onto the next level and launched its #iLost advertisement (pictured) portraying the new DROID RAZR M as superior to the iPhone 5

Basically, the ad suggests that the Motorola DROID RAZR M will get its owner to the right location as it is powered by the superior Google Maps. The iPhone 5, on the other hand, will probably give wrong directions, which would get its user lost in the big city. For demonstration's sake, the same address has been typed in both devices' search bars.

However, turns out that Motorola's advertisement is false and misleading. That is so because the address that has been used in the ad – "315 E 15th NY", doesn't even exist. There is a public park in the spot where one would expect that address to be, so none of the odd numbers on that block are valid addresses. Therefore, chances are that nobody would ever need to look for the aforementioned address. If one is searching for an address in the area that does happen to exist, such as "318 E 15th NY", Apple Maps will provide its correct location.

So there you have it. The new Maps application in iOS might not be free of glitches, but it surely isn't as bad as Motorola and Google are portraying it. Still, it's gonna be a while until Apple Maps are good enough to compete with Google's offering.

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61 Comments

1. wendygarett unregistered

Why fandroid? Why do you keep bashing Apple when you are clearly know that every things android have is light year ahead better than ios... We just get used of ios and why do you keep interrupt our preference... Can you please leave us alone peacefully Fandroid? PLEASE!!!!!

2. android_hitman unregistered

u mad?

4. wendygarett unregistered

I'm sad :(

44. ScottSchneider

Posts: 336; Member since: Dec 06, 2011

You iDiots... This Ad simply means that Google maps Will find you even the address to a place that is not even there... Nice one iNickarena...

59. ZEUS.the.thunder.god unregistered

"but it surely isn't as bad as Motorola and Google are portraying it." Nick would you like to present something which proves that Google has anything to do with it ?

7. MeoCao unregistered

This story is ridiculous, this is an ad and not an information to help any1. Did this ad depict the situation correctly? If yes then what is the problem?

11. wendygarett unregistered

But moto faking it just to bash Apple :( alright I'm surrender... Apple sucks... Happy now fandroid?

13. MeoCao unregistered

How can you call this faking? What the ad wants to say is Google Maps is OK and Apple's maps is not. The information shown on the ad has no relevance at all. This is very different from Nokia camera misleading ads.

19. wendygarett unregistered

The solid fact has written in the article and yet you say it's not faking?? Does that mean you totally agree "315 E 15th NY" exist and bash apple??? Okay then, Let us meet at "315 E 15th NY" shall we?

22. MeoCao unregistered

Most ads are made to convey some ideas and the details in them are not meant to be precise, you can see that everywhere. Did the information in the ad mislead any1 that Google Maps is good product?

25. wendygarett unregistered

ok i confess :) I'm sorry to doubt at you.. +1 for you my friends :) "Did the information in the ad mislead any1 that Google Maps is good product?" nope it doesnt mislead, but to bash apple, and that's not very nice at all tho...

28. techspace

Posts: 1037; Member since: Sep 03, 2012

but there were enough mistakes in apple maps......google could have used any one of those

26. techspace

Posts: 1037; Member since: Sep 03, 2012

a fanboy will never understand that, fanboys should be ignored..... this ad was made for people who were planning to buy the ip5, not for existing android users or android fanboys, so it doesn't matter what they think,as loud as they may shout, they're the only ones listening "the other people will agree that this ad is fake and misleading" i am not a fanboy and i know that apple maps aren't doing great,but google could have showed something that was actually wrong in apple maps.......

52. tedkord

Posts: 17288; Member since: Jun 17, 2009

It does exist. It's a park. They can't put someone's home address in an ad, so they chose a park. The reason the USPS doesn't have the address is it isn't a home. Honestly, this was debunked two days ago.

34. Hemlocke unregistered

No, not really different at all. They showed they could navigate to an address that the iPhone 5 could not, when in reality, it had rigged the test. Moto, and Google, could be on the hook for false/misleading advertising. Besides, there are still plenty of things Google Maps does wrong. People in glass houses...

53. tedkord

Posts: 17288; Member since: Jun 17, 2009

No, they didn't. It's a real address, it's a park in NY. They chose a park because they can't very well put someone's home address in an ad.

40. Pings

Posts: 304; Member since: Dec 19, 2008

Who cares what Motorola has to say. The iFans on Twitter spoke and speak for themselves. This is just misinformation to say Apple's map aren't as bad as Android say it is. Well sorry the people spoke, and the people aren't Motorola. Apple's maps will never be on the same level as Google Maps. Apple does not data log GPS info like Google does. No one can match the level of information of Street View. Companies don't go out and take take pictures and log GPS data like Google does. Nobody not even GPS companies have the GPS data set that Google has. Nobody!

60. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Apple is making multi-billlons dollars of profit leaving behind a ruins of companies that have used to provide jobs. Companies with a steady steam of innovation and technological advance. After iPhone and iPad its years and years of lawsuits who sueing whom overshadowing innovation.

3. SleepingOz unregistered

Oh please Moto, we all know that Apple Maps suck but why faking?! Leave this business to Nokia!

9. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

U dreaming....

12. SleepingOz unregistered

So the misleading ads of Nokia using DSLR to demonstrate the camera of the 920 was just a dream? LOL ahh in denial, fanboys are always funny!

50. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

but the 920 has already proven it is capable of what nokia said it was so the fake ad should disapear in to history now

5. binerry

Posts: 99; Member since: Mar 16, 2012

Google Maps isn't right all the time. In fact in my use between Apple Maps and Google Maps I'd say it's pretty similar. I'm not worried about it.

51. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

mate as your an apple troll no one believes what you say. facts are Google and Nokia maps are leading and apple maps wont be catching up soon. both Google and Nokia have far more experience the fact apple were so arrogant will be there downfall.

6. hazzik

Posts: 8; Member since: Aug 20, 2012

i saw what you did there iphonearena. :D

10. techspace

Posts: 1037; Member since: Sep 03, 2012

but the Motorola droid razr M showed "315 E 15th NY" , which means that google maps are fake and google proved that its actually a "droidlost" we have seen what happened to nokia, then why did moto do that.....they could have showed something else that was actually wrong in the apple maps couldn't they?

14. Pyoung0560

Posts: 26; Member since: Oct 23, 2011

IPhonearena to Apple rescue again, and at this point in time they are inferior to google maps.

15. MarqBland

Posts: 15; Member since: Sep 28, 2012

Hmmm...well this is awkward. Thanks Motorola...now hopefully my friends with iPhones that I used this ad to make fun of won't see this article.

29. protozeloz

Posts: 5396; Member since: Sep 16, 2010

the direction may be wrong but its kinda the truth

17. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Okay, so they used an address that doesn't exist. Probably whoever made the ad doesn't have their New York knowledge down. The point still strikes home.

* Some comments have been hidden, because they don't meet the discussions rules.

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