Motorola drops its MOTOMAGX platform, delays spinoff of its mobile division

Motorola drops its MOTOMAGX platform, delays spinoff of its mobile division
Perhaps delaying an operating system that a company has spent years (and money) on is one thing, but dropping it entirely is almost unheard of. Motorola today announced plans to shutter its development of MOTOMAGX, their Java and Linux based operating system, in order to focus on development of Google Android, Windows Mobile, and P2K 3G solutions.

The world is moving into a mobile Internet environment, according to Jha.
"We have invested for a long period of time in our Linux Java [MOTOMAGX] platform, [but] we see large eco-systems [now focusing their efforts on] mobile Internet, and that is going to be more important as we go forward," he said. Additionally, the MOTOMAGX investment isn't all lost; it "can bring to bear in the Android platform. One of the things that we need to do better is execution on our software strategy." Motorola plans to open a new office in Seattle to work closely with Microsoft. They're projected to launch a phone based on Windows Mobile 6.5 in the second half of 2009, followed by an Android phone by the 2009 holiday season.

Additionally, on Thursday's earnings call, Sanjay Jha, Motorola's co-chief executive and chief executive of mobile devices, said that the company would be delaying the separation of its mobile branch into an additional entity. Announced in March, the company was supposed to be split into two seperate divisions - Mobile Devices and Broadband & Mobility Solutions, by next year. Motorola did say, however, that they were committed to complete the transaction at some point in the future.

source:
PCMag

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11 Comments

1. BalzDeepNher unregistered

Well, I'm not sure Motorola knows where there head is at. If things smell like shi* then it's where everyone thinks it is, up your a**. Seriously Motorola after the razor you died. I hope you can at least follow some of our leading providers and duplicate their success!

2. unregistered

Motorola can totally make a comeback and kill all the leading providers. Samsung is ahead because they release simple crappy cheap phones and put it on VZW (the largest network) and that's how they reach the top but releasing shitty phones after another and climbing to the top. I support Moto and I hope they make a great series of phones, that everyone wants!!!

3. RyanKing unregistered

The problem with Motorola isn't necessarily their software, it's the fact that their designs are staunchy and boring. Enough RAZRs. It was great while it lasted, out with the old and in with the new.

4. unregistered

i would personally love to see MOTO come out with something very new like what they havent really tried before. Example, something like the HTC models with the touch pro.

5. tflex

Posts: 146; Member since: Oct 24, 2008

verizon does have some pretty crappy phones like the samsung glyde. the highly over-rated dare thats best feature is drag n drop. And they'll probly keep coming out with chocolates and envys too.

6. some guy unregistered

you realize carriers dont make phones right? and that you obviously have no grasp of the cellular world?

8. tflex

Posts: 146; Member since: Oct 24, 2008

u do realize that verizon's offered phones are that of a catchy song on a hits radio station that are targeted at 16 yr old high school kids...that is why verizon has a consumer base. Every verizon customer i know has an envy. And as for everyone else who thinks verizon is the best because jd power said so is a complete moron. #8 is a twink.

9. C-Chicki

Posts: 32; Member since: Sep 03, 2008

Think about it though, they are marketing phones to people who are typical, that dont necessarily know what is the latest and greatest, dont look through websites like this, and only really want what they see on television or see someone around carring. So you get cheap flashing phones and then throw the money you saved from purchasing the handsets and throw it into alittle advertising with appealing images. Then BAM genius idea because instead of getting great phones and hoping your sales reps can persuade possible new customers and sell the phone you are actually almost letting the phone sell itself and the sales reps just pulling boxes from under the counter and in the back for the line of customers that you normally never would have sold to if it wasnt for your commercials. The wonderful world of marketing and advertising, its alittle like highschool peer pressure all over again.

10. tflex

Posts: 146; Member since: Oct 24, 2008

true true

7. unregistered

this is dumb decision i think

11. unregistered

well its been said that leaders are not followers, so if moto follows other companies' success not backing their own technology then it'll remain behind...

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