Motorola Moto X retail prices revealed: starting from $299

This makes pricing for the Moto X just in line with the cost of the Nexus 4. If Google decides to follow the Nexus model, the Moto X could be offered on the Play Store as well.
Google has already announced the official Moto X unveiling event for August 1st with the release date expected for late August in the United States and possibly a bit later for the rest of the world.

source: Weibo