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Moto brand, Moto E and Moto G are all here to stay under Lenovo

Posted: , by Michael H.

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Moto brand, Moto E and Moto G are all here to stay under Lenovo
Lenovo purchased Motorola a while back and has been pretty good at letting Motorola continue making quality smartphones while extending its reach. Unfortunately, while Lenovo had stated in the past that it would keep the Motorola brand intact, it seems that might not exactly be true. But, that's not to say all Motorola branding will disappear.

Lenovo had caused some confusion by saying that Motorola would be known as Moto, but Motorola CEO Rick Osterloh and Senior VP of Marketing and Communications Adrienne Hayes clarified the plans in a talk at MWC this week. Osterloh said that the Motorola company would not be disappearing and devices would be made the same as always, it's just a matter of branding. Hayes added:

Motorola continues to exist — will continue to exist. The product brand that we choose to use — and have been using — is Moto. So Moto continues to exist as the design and engineering unit.

It seems that Lenovo wants to start putting its name on the devices while continuing the Moto brand. It's unclear exactly how that would work, but the options would either be to see a "Lenovo Moto X" or a "Moto X by Lenovo" rather than the Motorola name. The two also mentioned that there are discussions about how the DROID brand on Verizon might evolve. 

The two also confirmed that despite potential overlap in the market between low-end devices like the Lenovo Vibe and the Moto E or G, the Moto devices would live on. 

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posted on 23 Feb 2016, 20:26

2. aegislash (Posts: 1023; Member since: 27 Jan 2015)

Will the Moto by Lenovo logo be small? Or as big and eyesore inducing as Verizon 4G LTE?

posted on 23 Feb 2016, 22:10

4. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Even tho its not the full Motorola name....smart move be Lenovo. Something MS shoulda thought about before trying to wipe Nokia from the Lumia line and their WP success.

posted on 26 Feb 2016, 03:30

5. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

As long as they allow Motorola to keep up the quality of its devices then I can live with the "Motorola" name making its way out. IBM's branding disappeared when Lenovo bought them, but the quality of the computers never really suffered. I feel the same will apply to Moto.

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