Moto E: is this the end of the feature phone?

Moto E: is this the end of the feature phone?
The Motorola Moto E is a special phone yet not for the usual reasons. It does not have a super-fast processor, ground-breaking camera, or a display so sharp that you wonder if your eyes are good enough for it. The Moto E is not great - it's good at everything, but at that, it's excellency comes from its price: $129 off-contract. Compare this to the typical $650 of high-end smartphones, and you'd realize you can get more than 5 Moto E smartphones for the less than the price of one high-end phone.

Motorola is well aware of the fact that the Moto E has a special price and plans to use this fact as a weapon to kill 'dumb' feature phones across the globe. While smartphone sales outgrew feature phone sales in 2013, did you know that in India, smartphone adoption stands at just 6%? And that's the world's second most populous nation!

With the Moto E, Motorola is launching a "Goodbye, flip phone" campaign in countries like India, with an emerging market, but not only India. The Moto E will also be sold in Motorola strongholds like the United Kingdom and the United States, as well as the Latin American market and Europe.

You can see Motorola's infographic explaining all the reasons why the Moto E is so great, but first we want to ask you: can the Moto E be the lethal weapon to finally kill feature phones? Let us know your thoughts below.

Can the Moto E kill feature phones?


Related phones

Moto E
  • Display 4.3" 540 x 960 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon 200, Dual-core, 1200 MHz
  • Storage 4 GB + microSDHC
  • Battery 1980 mAh



1. AfterShock

Posts: 4147; Member since: Nov 02, 2012

If it's tough, and can last a day or two on a charge without fear, yes. Might actually see it dent WPs market stronghold, ouch.

17. buccob

Posts: 2978; Member since: Jun 19, 2012

I don't really think that Motorola in particular could kill the feature phone... but I voted yes, because Motorola HAS started trends in the past... The Waterproof Android trend was started by them..... then Sony made it popular The bigger than 3.5" screen was also very influenced by the Droid... then Samsung made it popular The fingerprint scanner on Smartphone started with the Atrix... then Apple followed and made it popular So, in conclusion I do believe that Moto is going to start something that other Manufacturers will follow and probably execute better...

26. The13thKing

Posts: 849; Member since: Feb 26, 2014


53. sgodsell

Posts: 7519; Member since: Mar 16, 2013

I think the moto e is just starting out at the starting price of $129, but rest assured if you can get a moto g right now for $99 at some places. Then it will take very little time when you will be able to pick up a moto e for less then $60-$70. Therefore bringing the moto e down to feature phone pricing.

31. Brewski

Posts: 722; Member since: Jun 05, 2012

Motorola started the cell phone. Nokia made it popular. I also voted yes, I think feature phones will die soon and this will push it in that direction.

42. AfterShock

Posts: 4147; Member since: Nov 02, 2012

I had a scanner on a LG Expo/IQ with WM 6.5, back in the day. First phone with a scanner an 1ghz snapdragon. Just pointing that small bit out, otherwise I agree.

45. buccob

Posts: 2978; Member since: Jun 19, 2012

Fair enough / Well let's say Fingerprint scanner on Android phones.... And to be honest, the one on the Atrix is the only feature I really REALLY miss... specially its location and design on the phone... it was perfect to have the phone upside/down in my pocket and then in one move I could slide it out, power and unlocked before reaching my face... Some people had trouble with the sensor, but that was probably the only thing that never failed on my Moto.. it still works (thankfully, since the digitizer broke and its the only way to unlock it now)

46. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Duley granted. For the record I wanted to scoop an Atrix in the day,but carrier availability killed that for me. My LG is still in perfect order other then lessened battery, used that pico projector too on it, but sold that to a bud. That was kind of fun.

47. buccob

Posts: 2978; Member since: Jun 19, 2012

Well the quality issues with the Moto was the reason I changed to Sony... (my wife had a SE Xperia Pro at the time, and it was/is durable)... so then we both got the Acro S... and the only problem I have with it is a faulty accelerometer sensor... other than that it is the toughest Android I have had... Hers is working perfectly even though she take less care of it than I do. I wish resilence was something manufacturers took into consideration today... but I guess they make a balance between fragility / good reputation so they can still sell, but also be replaceable once broken. It is one of the reasons I still like phones smaller than 5" screen... but the Z1 Compact is not as tough as I wished... still waiting for a tough, waterproof, small, flagship... Z2 Compact maybe?

52. sgodsell

Posts: 7519; Member since: Mar 16, 2013

Qualcomm Snapdragon CPUs only came out in 2010. They had other CPUs like the scorpion, and it was the scorpion that was in the LG Expo that was released back in 2009.

22. akki20892

Posts: 3902; Member since: Feb 04, 2013

Maybe someway it kills features phones if people planning to buy 100 features phone then, but in Someway people buy 20$ to 70$ features phone then its a different story.

25. noim1

Posts: 297; Member since: May 15, 2012

WEll Feature Phones are already dead (by the Chinese phone makers) .... Now this could be a threat to Chinese companies who make very cheap phones..Ppl will no longer buy Chinese phones instead they will now buy Recognized Brand products which are now making good Devices in the Cheap !!! So ppl on a Budget will prefer devices like Moto E & Nokia X & Nokia 520 , etc...Let the Low end Market boom with cheap phones from Big Brands !!YEah we the consumers will Win !!

44. jroc74

Posts: 6023; Member since: Dec 30, 2010

I voted yes....but also WP and those Lumias can too.

2. jimjam unregistered

Nokia 520 = $60 (refurb $40) feature phone $10-40 $129 phone a killer -doubt it

6. Antimio

Posts: 313; Member since: Nov 11, 2013

Think in what you're receiving in exchange in the long run, price is not important here. EX. Apps, touchscreen, browsing, chat.

29. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Because people looking at a feature phone will not care about that at all. Benefit? Yes. The death of the feature phone, lies with the teens and will be teens of today. It will not be moto, nokia, samsung that kills the feature phone. It will be when current day kids/teens are in their 40's. And all they have known is smartphones.

57. -box-

Posts: 3991; Member since: Jan 04, 2012

The Lumia does all those things.

11. sgodsell

Posts: 7519; Member since: Mar 16, 2013

The 520 was originally launched at $180. Also those prices of $40-$60 is for the US only. The rest of the world it is higher priced. Right now in the states you can pick up a moto g for $99. I am sure the moto E will be less then the price of the 520. The 1gb of ram, water resistance, gorilla glass, and higher resolution display alone make the moto e better then the 520.

28. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

link to a retailer selling the moto g for 99$? Even Moto Doesn't sell it for 99. Unless you are considering the prepaid only version.. Also the nokia is still cheaper at 70$. We can talk OS' all you want, in the end someone looking at a feature phone can care less what OS runs on it, they will be using it to call and text. Period. With the occasional benefit of a smartphone OS.

36. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Only Verizon has the Motorola G for $99. But it's crappie 3g CDMA only.

62. tankifycation

Posts: 20; Member since: Jul 15, 2013

Boost mobile also has a $99 moto G

58. -box-

Posts: 3991; Member since: Jan 04, 2012

520 was $99 new, 521 was $149 new, but have decreased significantly. I'll give you the water resistance and display, but the 520/521 don't need that much RAM, whereas androids do because of native inefficiencies.

3. YusufAli

Posts: 3; Member since: May 07, 2014

The Moto E is probably the best budget phone anyone can buy.

4. csoulr666

Posts: 116; Member since: Nov 04, 2013

Killer budget phone, yes. Feature phone killer, no,...... Feature phones will see their end only when smartphones last 3 to 4 days on an average.

13. aksa123

Posts: 368; Member since: Jan 30, 2014

Agree. Feature phones are as hard as rock, and can last 1-2 weeks per charging. They're hard to kill.

5. ckoch125

Posts: 193; Member since: Oct 29, 2012

No. Feature phones stick around because price of data not price of phones. If you didn't need a data plan with any smart phone, smart phones would have got rid of feature phones years ago

8. quakan

Posts: 1419; Member since: Mar 02, 2011

^This. I was just about to say that.

21. Augustine

Posts: 1043; Member since: Sep 28, 2013

Good point. Features phones are not only about the lower price of acquisition, which is 1/4 to 1/2 of the Moto E, but also the price of using them. As a matter of fact, in the third-world, where receiving calls is free, many people have a pre-paid SIM and never make a call, just receive them and text. I grant that the Moto E is a good entry-level smartphone for those willing to pay more for a phone and to use it though. So, it might help increasing the penetration of smartphones, though it's a crowded price-level, but feature phones will still be with us for many years to come.

7. AnukulVcool unregistered

there are phones available for $20 and poor people want a phone just to text and talk. so, no feature phones are going to stay

59. -box-

Posts: 3991; Member since: Jan 04, 2012

Not just poorer folk, but folks who choose cheaper phones, like older folks.

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