More than half phone users are terrified of losing their contacts, a study finds

More than half phone users are terrified of losing their contacts, a study finds
Today's smartphones are much more than just a phone, but even with seamless Internet access and as extendible as they are through apps, at their core they remain a social tool. A recent study by address book solutions provider Plaxo confirms that as 55% of users found the biggest hassle of losing their phone to be the back up of their address book. 

Those users were above all concerned to lose their contacts, even more than they were afraid to lose photos, documents and music. Many called backups “priceless,” in the study, and not surprisingly so, as two thirds of users stored both professional and personal contacts in the same address book.

21 to 31 year olds have been the most pro-active when it comes to backing up their contacts online, and the most people falling in that group were likely to use a address backup tool. Overall, while 72% of users back up the contacts in their smartphone, only a quarter of users backs up their personal data online.

Curiously, there are some other surprising nuggets in the study. The number one reason for losing a phone, for instance, has been reported to be dropping it in the toilet as 19% of users have reported such misfortune. Check out the infographic to the right for a detailed look at the study's findings and feel free to chime in with your address book back-up habits.

source: Plaxo



1. downphoenix

Posts: 3165; Member since: Jun 19, 2010

and many of these people are either too misinformed or dumb to actually back up contacts. I get calls daily from Android users that have failed to setup gmail sync so when their phone does a hard reset the contacts are just completely gone. Also its always good to have a hard copy on hand and a local copy on your PC just in case.

4. shimmyx20

Posts: 280; Member since: Mar 03, 2009

^ This. Using the Gmail/Google sync is very easy to use, and it makes getting your contacts back on your phone an effortless process, especially if you change ROMs a lot, or even change smartphones a lot. I have my Google contacts synced on my Android phone, my iPod touch, and even on my old Windows 6.1 phone.

6. odemata unregistered

Not ever one is technically inclined so to call them dumb is kind of arrogant on your part. Secondly using the Gmail contact sync is not fail safe for instance it has been my own experience when swapping phones that not all of my contacts are transitioned over seamlessly. This is also a problematic with applications that are have not been paid for, however the options for back are numerous for android owners which makes it a gem nonetheless to use. Picking which one it the best takes trial and error and that goes for any backing up solution whether mobile or desktop.

9. Paden

Posts: 262; Member since: Jul 07, 2011

Very true. It's always heartbreaking when I help customers and their Gmail account didn't back up their contacts... BackupAssistant on Verizon can be troublesome as well..

10. Paden

Posts: 262; Member since: Jul 07, 2011

In other words... Multiple backups people!!

11. stealthd unregistered

I'd love hear you explain to your grandmother that's she's an idiot for not knowing how to back up contacts from a cell phone. If you start out by generalizing the intelligence of millions of people, chances are you don't know what you're talking about.

12. NeXoS

Posts: 292; Member since: May 03, 2011

Wait, my phone syncs up with my Gmail. Actually, I find it easy to categorize my contacts on my Gmail and have it sync to my phone. I don't get what people are worried about? I load new ROMS all the time and all I gotta do is log into my Gmail and it brings them all back.

2. gregw93 unregistered

is this article a joke? common sense bro.. and you get paid to write these articles? smh

3. stealthd unregistered

55% of users are worried about losing their contacts, but only about 1/3 of cell phone users are using smartphones (or maybe it was 1/3 of Americans, can't remember which). Regardless, if more people had smartphones this wouldn't be a problem.

13. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

Not everyone needs/wants one.

5. joe567 unregistered

ppl are afraid to lose unlimited data/minutes...duh

7. biscutbob

Posts: 82; Member since: Jul 08, 2011

Any one who uses a computer knows to back up your inforamtion haha and then back that up again. Good picture too haha

8. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

Arent we concern more about the entire phone than just its contacts?

14. prestonsmalley

Posts: 1; Member since: Jul 20, 2011

Thanks Victor for covering our study. Regarding some of the comments here, for many mobile phone users it is still really hard to backup your contacts. It often involves cabling the phone to your computer and spending an hour or so syncing and updating the software on--pretty time consuming. Given the lack of good options out there and the fact that as our study shows it is such a hassle to replace a lost address book, we've created mobile tools that make it easier to sync over-the-air in minutes (instead of hours). Check out Plaxo's mobile apps for iPhone, Blackberry and more goto . If you'd like to know more about our mobile trends study mentioned in this article goto Preston Smalley GM,

15. Walsh unregistered

Hello all, One fail safe option that I have found is to visit your nearby RadioShack store. Purchase a flash drive and they will back up your contacts with cellbrite.

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