Mid-range Pixel phone aimed at emerging markets reportedly in the works

Mid-range Pixel phone aimed at emerging markets reportedly in the works
Google has been targeting emerging markets with its Android One and Android Go initiatives, but the company is now reportedly also working on a mid-range Pixel-branded smartphone, aimed at the price-sensitive market segment. According to a report by Economic Times, the new device is expected to launch sometime in July or August of this year.

Google won't be holding back on large-scale marketing and will expand distribution into general trade in India, senior industry executives claim. After all, India has been one of the most important emerging markets in the smartphone industry, and Samsung and Apple have been quick to recognise this with aggressive in-store branding and retail exclusive zones all over the country.

Let's not forget that Google's Nexus lineup was doing quite well in India, but after it was discontinued, OnePlus was quick to steal its thunder. So it makes sense for Google to try and regain some foothold with an appropriately priced, mid-range Pixel phone.

Google executives shared details about the company's consumer products expansion plans in trade meets held in Malaysia, the UK and the US last month. Select Indian retailers also took part in some of the meets, ET reports.

“Google is excited about the expansion of the consumer products business in India with the advent of the cheap 4G internet led by Reliance Jio and other operators which it says will help to realise maximum potential of these products,” said a one of the retailers who had participated in the meets.

Google is also set to expand its retail presence in emerging markets by launching its Google Home smart speakers, premium laptop Pixelbook, and intelligent home automation products in select price-sensitive markets.

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13 Comments

1. Humanoid

Posts: 1226; Member since: Dec 11, 2017

A pixel 3 lite is very welcome. Hope it has the S470 or S630, 3GB, 64GB, 5.2 FHD LCD and 2800mAh.

8. jove39

Posts: 2140; Member since: Oct 18, 2011

S4xx or S630 would only ruin chance of pixel lite becoming successful. If google want to have midrange device, S660 is only option.

10. sgodsell

Posts: 6855; Member since: Mar 16, 2013

Wrong. The newer low and mid range SnapDragon SoCs are getting more features and functionality of the higher end SoCs all the time. As a matter of fact the new SD 450 has a GPU that is more than double the speed of the SD 430. The SD 450 GPU is faster than the SD 800, 615, 616, 617. Plus the SD 450 can capture and process 4k video now. The SD 430 could only capture 1080 video. As time marches on the newer SoCs take on features and functionality that was only reserved for higher end SoCs. The SD 660 has a GPU that is faster than a SD 800, 801, 805, 808, which were all flagship SoCs at one time. In order to have a Pixel lite smartphone compete. Then it has to get its price down. The 660 is cheaper than the SD 845, 835, 821, 820. However the ram needed for the SD 660 in order to take advantage of its full capabilities, is definitely not cheap. The SD 660 has dual channel support for 1866 MHz ram. Plus the SD 660 supports displays up to 2560x1600. So I definitely don't see the SD 660 being used for a low priced device. Look it all comes down to the best bang for the buck. Personally I would love a low priced SD 660 smartphone. But I don't see that happening any time soon. It would be really nice if ram priced dropped a lot. Better yet, I would love to see Qualcomm embed ram in their SoCs. That is the next step to eliminating those inflated ram prices.

12. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

While the GPU may be capable of 4K, the question is how smooth will it work? We've seen that kind of thing before, the hardware is capable, but the actual operation sucks. And comparing it to the SD800? That chip was released in 2013, 5 years ago. I get the best bang for the buck, but I was under the impression that if you wanted something like an affordable Pixel, you should get an Android Go device. Something that has a modified operation system engineered to work with lower end hardware. Now if you go into purchasing this Pixel Lite with realistic expectations, that's fine. But if you're expecting no tradeoffs, then it's not going to work, and it's most likely the reason similar devices have failed in the past. There is a reason higher end devices command a higher price, and that applies to most everything, not just mobile electronics.

2. phil2n

Posts: 519; Member since: Apr 30, 2012

pixel X - i name it X just to mock iphone X SD660, 4 GB, 64/128 GB 5.2 FHD and 3200mAh

3. Arthurhkt

Posts: 721; Member since: Apr 19, 2012

Please, please give us a affordable(higher to medium mid range will do) Pixel devices, and please sell it the whole world, not just specific market.

4. Nimbus

Posts: 442; Member since: Apr 02, 2018

I want Minimum SD636/640/660/670 aka 700 with cheap price just like Xiaomi A1,redmi note 5 pro,Zenfone 5 & 3 year software update from Google otherwise this phone is DOA from Google side because 2 year software update Nokia,Motorola & Xiaomi are giving us in mid-range phone segment.If want to make Pixel make premium,popular,affordable, different in price sensitive market from rest of the OEM players.U have to do this Google!!! Or screw u Scroogle and yeah I want headphone jack too with no notch display and 5g network compatibility for future use.This is not too much i'm asking for it,it will sell in India if u keep these requirements.

5. Nimbus

Posts: 442; Member since: Apr 02, 2018

Minimum 636/640 like Zenfone 5,Redmi note 5 pro,Z3 play Maximum 660/670 aka sd 700 like Nokia 7 plus with Rs 10,000 to 20,000 price range.

6. Nimbus

Posts: 442; Member since: Apr 02, 2018

Dual speaker should be there too with 3200 to 3500 mAh battery and water resistant ip67/68.

7. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

This sounds like an awesome idea, if it's priced properly. Google makes the best software out of every brand in the smartphone business, so having that software experience on a mid-range device sounds great, as it's probably going to be better than other mid-range phones. The thing that detracts from this whole idea is the fact that Google is absolutely horrible at making their devices available to 95% of the world. You're only really able to get your hands on a Google product if you live in a few select countries. So the whole concept of a mid-range smartphone falls apart if the markets where they would typically buy such a product, isn't able to buy them.

9. Fred3

Posts: 392; Member since: Jan 16, 2018

Could this be a return of the Nexus???

11. Arashmahmoodi25

Posts: 129; Member since: Apr 07, 2017

Or one thing they can do. "Don't make it too cheap "use snapdragon 835 and use plastic for body and one camera and a normal small display. It will cost around 400 $ 450$ . And it will sell like hotdog.

13. davthom123

Posts: 117; Member since: Mar 02, 2015

SD 660 or 636 or mtk helio p70 for this.plz no more SD 625phones

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