Microsoft’s SkyDrive suffers legal defeat in the UK and EU
posted by Maxwell R. / Jul 02, 2013, 4:55 PM
Now, the judge must decide if Microsoft will be punished with a fine or by requiring a change in the name of the service. Microsoft tried to argue that the work “sky” was descriptive that it relates to clouds and thus cloud storage.
BSkyB sued Microsoft in the UK and EU asserting that people were confused between the news service Sky, and SkyDrive. While the tech minded among us cannot imagine that people could confuse the two, it seems some folks are indeed getting confused. Documents from the case recorded a number of incidents of people contacting Sky when they needed assistance with SkyDrive. Users were also apparently confused by Hotmail’s method to reference SkyDrive for creating attachments to emails.
Apparently, even some of Sky’s own call centers had some confusion, with nearly dozen call agents responding that they had heard of SkyDrive thought it was a service associated with Sky.
Do not expect this story to end, Microsoft is appealing the case and by the time both parties are done suing each other, people should be well enough confused at that point where it will not matter what anything is called.
sources: The Register via All About Windows Phone
Posts: 517; Member since: Jul 13, 2012
"Microsoft’s SkyDrive suffers legal defeat in the UK and EU" - as if UK wasn't in the EU -_-
posted on Jul 02, 2013, 6:33 PM 0
Posts: 218; Member since: Sep 20, 2012
Well, you're right to a point, but the UK kept its currency and remains about as "apart from" as anyone could act. While it has representation in the EU, there does not appear to be much interest in expanding its role.
posted on Jul 02, 2013, 7:24 PM 0
Posts: 123; Member since: Mar 03, 2011
@ Maxwell,just admit you got the UK - EU thing wrong,don't confuse the euro zone which uses the Euro currency and other EU members who opt to keep their local currency but still in EU eg: Sweden Denmark UK and presumably Cech republic they're all the 28 EU member states
posted on Jul 03, 2013, 3:51 AM 2
Posts: 176; Member since: Nov 18, 2011
I see the UK education system is broken too. How the heck does one confuse "Skydrive" with "BSkyB"? Please tell me how? Oh, I see... the both have the word Sky. What's even funnier as I look on this site I see the advertising for "edX". I was so confused that I called them to find out how much it would cost to ship my package. They told me they are "edX" not "fedX". You can't make this stuff up. Lol!
posted on Jul 02, 2013, 7:26 PM 0
Posts: 3991; Member since: Jan 04, 2012
SkyActiv, Skyline, Sky, Skype... This ruling is junk. If they have to rename it, maybe Online Storage, Cloud Safe, Virtual Safe, etc etc
posted on Jul 02, 2013, 7:30 PM 4
The same dumb people that thinks SkyDrive is something related to Sky, will think that Virtual Safe is an online bank or a means to get their precious stuff and money safe on the net... suddenly every brand name became misleading to some people >_< Why not sue HTC for the misleading "One" smartphone then?
posted on Jul 02, 2013, 10:21 PM 1
What's next? People suing Will Smith and 20th Century Fox et al. just because they thought the movie "I, Robot" was made by Apple, because of the "I"? Come on! SkyDrive can be found only on Microsoft's domains, and stuff, not on Sky (news, TV, whatever) things >_
posted on Jul 02, 2013, 10:18 PM 0
Posts: 49; Member since: Nov 19, 2012
Are they that dumb? Do they go to a local farmer when their Apple iPhone behave strange?
posted on Jul 02, 2013, 11:20 PM 4
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