Microsoft's Belfiore puts the final nails into the Windows 10 Mobile coffin

Microsoft's Belfiore puts the final nails into the Windows 10 Mobile coffin
For many, Microsoft executive Joe Belfiore was the face of Windows Phone. He made important contributions to the development of the platform, having a hand in the creation of the Metro UI, Live Tiles and Cortana. That is why he created an uproar by using an Apple iPhone and a Samsung Galaxy S7 as his daily drivers during a 9-month leave of absence from Microsoft. Belfiore used the time to travel around the world.

Currently, the Microsoft executive uses a Samsung Galaxy S8 loaded with Microsoft software. In a series of tweets that Belfiore disseminated today, he blamed the app gap as the reason for switching. Not only did he confirm that Windows Phone is dead, he also noted that Microsoft paid developers money to build popular apps for the platform. However, those apps were never released because the number of users was so low.

Belfiore, wielding the hammer that pounds the last nails into the coffin, said that Microsoft will continue to support all mobile platforms, but Windows 10 Mobile is no longer the software giant's focus when it comes to smartphones.

source: @joebelfiore



1. QuadFace

Posts: 179; Member since: Aug 19, 2013

Google contribute to build the coffin by refusing to develop Google apps on the OS.

21. Furbal unregistered

I'd agree. My Lumia 1520 is still the best phone I've used(time period vs time period). Having gapps would have been great.

30. sgodsell

Posts: 7514; Member since: Mar 16, 2013

You could say the same for Apple as well. Especially when Apple only makes iMessage and FaceTime, as well as a number of other apps for only iPhone's. Not to mention Apple's hardware and their smart watches only support Apple. At least Google's software runs on Windows, Mac's, iPhone's, iPads, Android, Linux, ChromeOS, and others. You couldn't say the same for Windows and Microsoft's programs. Also Microsoft's market share fell so low, and the vast majority of the population use a smartphone for their primary computing needs. So Microsoft had to make their software run on other platforms. 100% a fact.

33. miketer

Posts: 535; Member since: Apr 02, 2015

Yep,I still use it, my everyday phone. In spite of the app gap, I truly love the Windows UI.

36. hemedans

Posts: 761; Member since: Jun 01, 2013

trust me its Not Google, it is Microsoft Themselves. Nokia Helped Them and made WP sell more than 10m units per quarter, at that time there were more than 50m active wp8 users. Then Microsoft purchased Nokia device division and discontinue everything -Nokia used To have more than 50 exclusive apps which differentiate them with Android Oem's , most of them were discontinued -Nokia used flagship level cpu (krait) even in low end, Microsoft start using lowest cpu of cortex A7 -most lumia phones were Durable, i have my lumia 820 from 2012, but microsoft thought cortex A7 can handle windows 10 and krait cpu couldnt handle and decide not to upgrade them. -their new device was very expensive while using lowest hardware, imagine device like lumia 650 with cortex a7, basic 720p camera, 1Gb ram and retail for over $200.

57. yann

Posts: 614; Member since: Jul 15, 2010

Totally agree. I left my Lumia 640 half a year ago, cause of lagging and crashing windows 10 mobile. And after I realized my real needs, I took Android tablet and went back to my old but gold Nokia 808 - still can sync my account - contacts and mails, using great camera, FM transmitter and have always on display, invented by Nokia in 2012. Not by Samsung, not by Apple etc. Now I have at least two days battery life and I'm glad. Cheers.


Posts: 2817; Member since: Oct 03, 2012

Yes good old Symbian is very battery efficient! One of the best OS ever made!

41. Nopers unregistered

For the reasons he mentioned above. It’s not because of spite, it’s because the user base is so damn low.

63. audibot

Posts: 666; Member since: Jan 26, 2017


2. legiloca

Posts: 1676; Member since: Nov 11, 2014

It is now just battle between Android and iOS. RIP Windows Mobile all other OS looming in the wild aren't even as strong as Windows, let alone Tizen

7. corsairgr

Posts: 11; Member since: Oct 08, 2017

I fail to see how this is a battle between Android - iOS. 90% vs 10% is not a battle. It's a crystal clear winner - loser situation.

10. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Android has numbers sure but Apple makes way more money than any android oem. Just depends on what you decided is the criteria for determining a winner or loser in the android vs iOS war.

13. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

How much money they make is not relevant. They all make more money than you, so why does it matter. Apple has a better profit model, that's all. But what has it gotten anyone? Money isnt everything. Every one else is actually trying to bring something new to the table. Apple is busy copying everyone and charging you more to have it. If that's what you want then enjoy.

22. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

How much money "they" make is in fact relevant to what corsaigr said. Your argument is for a completely different topic.

25. kiko007

Posts: 7520; Member since: Feb 17, 2016

That's TechieXP alright. Same strawman arguments and all...

40. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Look Apple had sold the most iPhone's in 2015, which was 226 million. In 2016 Apple sold 216 million iPhone's. Even though Apple said they sold a record amount of iPhones for Q4 2016. In 2017, so far it looks like Apple is going to sell even less iPhone's then 2016. Time will tell, but Apple re-released the iPhone 6 in 2017 with 32 GB of storage instead of the original 16 GB of storage. Talk about recycling a 4 year old device. Apple is still selling the iPhone 6s's, 7's, and now 8's. It's like Apple is desperately trying to sell their iPhone's anyway it can.

49. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Well if you talk profits, then sure Apple is the winner. However if you talk about more options, lower pricing for the masses, wide spread adoption, larger ecosystem. Then Android wins hands down.

11. jellmoo

Posts: 2645; Member since: Oct 31, 2011

The problem is that the 10% is pretty much taking the bulk of the profit. Market share is nice, but profit is what makes shareholders happy.

12. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Right, but shareholders aren't users and they know that. Now Apple fans as users need to wise up and understand that they aren't shareholders. If Apple is more beholden to shareholders than users (which they are), then prepare to be screwed harder and harder.

14. Lumia_Luigi

Posts: 173; Member since: Mar 22, 2017

Android OEMs are the ones that don’t care about their users, which is why they allow carriers to muck up their phones.

24. kiko007

Posts: 7520; Member since: Feb 17, 2016

There is a very real subsect of iOS users who in fact are shareholders. That's the perk of holding a more affluent userbase who can spend money on nonessential things.

32. piyath

Posts: 2445; Member since: Mar 23, 2012

I don't sure those are correct numbers but when it comes to profits Apple Vs the entire world and still Apple wins!!!

42. L0n3n1nja

Posts: 1581; Member since: Jul 12, 2016

Yet Apple makes the most profit, app developers focus on iOS first, and Android is still a joke on tablets.

19. shamrock_sean

Posts: 37; Member since: Apr 27, 2017

Wow,your quick and you worked that one out all by yourself

23. legiloca

Posts: 1676; Member since: Nov 11, 2014

And you’re too quick in attacking me instead of focusing on the argument. Typical PA brat.

3. Ali.M

Posts: 12; Member since: Dec 23, 2013

They pay 2 billion for minecraft and 100 million for sunrise calendar and 10 million for SwiftKey and zero for developers that why windows mobile dead now and Mr. Nadella he kill everything good in Microsoft

5. emvxl

Posts: 142; Member since: Sep 29, 2009

I loved that app - sunrise calendar - until MS killed it.

4. SuperAndroid507

Posts: 361; Member since: Jan 06, 2014

I thought that coffin was already buried.

6. jmonteiro829

Posts: 266; Member since: Feb 13, 2012

They never fixed issues that the people complained about! If they did fix it ... always was way too late as those users were too frustrated with the platform.

8. rsiders

Posts: 1988; Member since: Nov 17, 2011

This makes me sad really. I left Windows Phone about three years ago with the hopes of returning after it had fully matured with apps and the long awaited Surface Phone. I really loved the UI but once I switched over to Android it was like the whole world was at my fingertips. Windows Phone will forever be in my heart and I still have my trusty old Lumia 1020.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.