Microsoft wants its Windows Phone to be the king of the enterprise market by the middle of 2015

Microsoft wants its Windows Phone to be the king of the enterprise market by the middle of 2015
It seems that Microsoft is determined to make the Windows Phone mobile platform dominant on the B2B (business to business) market. This was stated by the head of Windows Phone UK, Leila Martine, who also expressed her strong desire that this will happen by the middle of 2015. According to the director, the most recent statistical data shows that Nokia, which is owned by Microsoft, has 18% of the enterprise market share in the UK, whereas its biggest rivals, Samsung and Apple, hold 17% and 35% of said market.

According to Martine, the Redmond giant is determined to make Windows Phone more desirable than the competition. The company will take advantage of the well-known weak aspects of the competition – Android is widely fragmented and the devices powered by it come with certain security issues, while iOS is expensive. Enterprise customers are already aware of Windows Phone's advantages, she claims.

The director also claims that Microsoft wants to double the share of Windows Phone in the consumer market until the middle of 2015. Just a month ago, certain data reports claimed that Windows Phone is still on the rise, but still far behind its rivals. According to her, the upward momentum of the platform has been somewhat slowed down by the much-anticipated Windows Phone 8.1 update and its pretty limited and slow arrival.

What's your opinion – will Microsoft actually succeed in making Windows Phone the preferable platform for enterprise customers?

source: Mobile News via Neowin



1. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Might as well happen. All depends of what's going to happen to blackberry.

11. Jinto

Posts: 436; Member since: Jan 15, 2014

BBRY needs better Android apk integration (and it needs to let consumers know that android apps can run on it) I heard they are gonna put the Amazonn Appstore on Blackberry 10

14. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Yes but some apk's for business scare the crap out of them when people are allowed to do such a thing. So in reality they would need to limit it, in some way.

16. meanestgenius

Posts: 21784; Member since: May 28, 2014

BlackBerry has indeed made a deal with Amazon to include the Amazon app store on its devices pre-installed. This will take place with the release of the 10.3 update. There is the link. Also, with the 10.3 update, look for better marketing concerning this and an update to the Android runtime.

2. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

This actually might be possible. They have unified OS, but devices are in many categories and M$ offers highly customizable enterprise solutions.

3. ChandlerBing

Posts: 35; Member since: Feb 17, 2014

BB is losing share in its last stronghold, the enterprise market. WP has the potential to take over with the awesome intergration of MS's services like Office and OneNote with WP & Windows. I hope the can do this by next year

4. HASHTAG unregistered

I think this is a good move by Microsoft.

12. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

I think it will be tough sell. The weaknesses mentioned in the article are more public perception than truth, and big enterprise buy-in will involve IT execs that know the difference.

5. InspectorGadget80 unregistered

MS is going to need more support if they want to taken lead in the market too have LG/SONY/SAMSUNG build hardware for them.

6. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

WP/RT/Desktop OS too fragmented. Just build a dialer in windows desktop.

7. cdgoin

Posts: 614; Member since: Jul 28, 2010

Being on WP8.1 I can say its a game changer.. and once the Telcoms start supporting WP, you will see a big boost, in sales. But thats whats key. Hard to buy a WP When you go to a Verizon, Sprint or Tmobile store and its either in the back or there isn't even a demo available to see. This goes back to the original launch and where the Dell Venue Pro wasnt even in the stores and Dell wondered why it didnt sell well. They need better promotion in the stores outside of AT&T. The local Verizon stores only display the Samsung ATIV, not a Nokia in site, not the 928 and not the Icon. Why does Verizon have the best Nokia Phone, and not seem to want to sell it ??

8. billgates

Posts: 555; Member since: May 29, 2014

My wife's job just switched all of their BB phones to Windows phones this past week (banker). I've not yet got to mess around with it but surely will soon.

20. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

If you do remember that WP8.0 is good, but WP8.1 is an entirely different story!!

22. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

lol. wp 7.1 will fix 7.0 wp 7.5 will fix 7.1 wp 8.0 will fix 7.5 wp 8.1 will fix 8.0 different story? Try wp 8.5, wp8.9, or wp 9.0.

23. meanestgenius

Posts: 21784; Member since: May 28, 2014

So now you're trolling WP articles? Getting tired of me calling you out on your misinformation on BlackBerry articles, I see.

9. jojon

Posts: 433; Member since: Feb 11, 2014

It's coming, but i think 2015 is optimistic. They have the range and the tablets to back it all up. BB is still a great device, however the managers in charge of IT and communications have to plan out for at least 5-7 yrs. They cannot rely on BB still being there and risk changing over programs mid stream. Microsoft has seen this potential early and working towards it. A massive market awaits, thousands and thousands of users being exposed to the WP system, many or most will like them and buy privately. Small wonder MS is expending so much energy chasing it.

10. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Microsoft makes most of it's money from it's Enterprise software business not- XBOX, Windows smart phones or tablets or anything else. When Windows phone 7 came out with it's Metro tiles Microsoft shifted it's smart phones to appeal to the Consumer market now it adding all the features Big business wants to Windows phone 8.1. the Enterprise spoke out to Microsoft to do this and they are getting what they want.

13. xche78x

Posts: 101; Member since: Mar 11, 2014

Wake me up when microsoft releases an x86/x64 windows pro phone/phablet... i also didnt read the article hehehe

15. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

It's called dell 7in or 8in, or any 'phablet' tablet that supports bluetooth, and then you can use Skype for internet calls. No worry about 'lte' support, fire up windows phones like the 521 for super cheap, and i got what i need. Currently i was able to purchase a windows 8.1 tablet 11.6in, and a 521 for a grand total of under 330$. It has now since replaced a person that was using a older droid tablet that didnt meet their needs and a s4 they owned.

17. meanestgenius

Posts: 21784; Member since: May 28, 2014

WP would make a great #2 go-to for the enterprise market, but I do not believe they will be able to unseat BlackBerry as the king of mobile enterprise. BlackBerry has a market share of 61% in the global enterprise market and has over 65% of the EMM market alone. But, I would like to see WP make some gains in this area, as I do not think Android or iOS are secure enough for enterprise.

18. jgalvez21

Posts: 21; Member since: May 29, 2014

they didnt even VPN to work fine and dont support open standards contact and calendar features. for this to work they would need to give in to google and blackberry enterprise.

19. -box-

Posts: 3991; Member since: Jan 04, 2012

...what? Windows Phone 8 has native VPN support. It integrates with OneNote, Office, and Outlook calendars and contacts.

25. jgalvez21

Posts: 21; Member since: May 29, 2014

it didnt have before

21. WahyuWisnu

Posts: 1001; Member since: May 29, 2014

80% of WP device is the cheap nokia wp device buy by the poor because nokia drop the price so much. I don't think microsoft can win the enterprise. The statistic say otherwise.

24. meanestgenius

Posts: 21784; Member since: May 28, 2014

Wow! You and I finally agree on something!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.