Microsoft wants its Windows Phone to be the king of the enterprise market by the middle of 2015
posted by Peter K. / Jun 18, 2014, 6:22 AM
According to Martine, the Redmond giant is determined to make Windows Phone more desirable than the competition. The company will take advantage of the well-known weak aspects of the competition – Android is widely fragmented and the devices powered by it come with certain security issues, while iOS is expensive. Enterprise customers are already aware of Windows Phone's advantages, she claims.
The director also claims that Microsoft wants to double the share of Windows Phone in the consumer market until the middle of 2015. Just a month ago, certain data reports claimed that Windows Phone is still on the rise, but still far behind its rivals. According to her, the upward momentum of the platform has been somewhat slowed down by the much-anticipated Windows Phone 8.1 update and its pretty limited and slow arrival.
What's your opinion – will Microsoft actually succeed in making Windows Phone the preferable platform for enterprise customers?
source: Mobile News via Neowin
Posts: 3535; Member since: Dec 21, 2012
Might as well happen. All depends of what's going to happen to blackberry.
posted on Jun 18, 2014, 6:28 AM 11
Posts: 436; Member since: Jan 15, 2014
BBRY needs better Android apk integration (and it needs to let consumers know that android apps can run on it) I heard they are gonna put the Amazonn Appstore on Blackberry 10
posted on Jun 18, 2014, 10:12 AM 1
Posts: 21150; Member since: May 28, 2014
BlackBerry has indeed made a deal with Amazon to include the Amazon app store on its devices pre-installed. This will take place with the release of the 10.3 update. http://blogs.blackberry.com/20
There is the link. Also, with the 10.3 update, look for better marketing concerning this and an update to the Android runtime.
posted on Jun 18, 2014, 11:50 AM 0
Posts: 35; Member since: Feb 17, 2014
BB is losing share in its last stronghold, the enterprise market. WP has the potential to take over with the awesome intergration of MS's services like Office and OneNote with WP & Windows. I hope the can do this by next year
posted on Jun 18, 2014, 6:44 AM 10
I think this is a good move by Microsoft.
posted on Jun 18, 2014, 7:04 AM 10
Posts: 614; Member since: Jul 28, 2010
Being on WP8.1 I can say its a game changer.. and once the Telcoms start supporting WP, you will see a big boost, in sales. But thats whats key. Hard to buy a WP When you go to a Verizon, Sprint or Tmobile store and its either in the back or there isn't even a demo available to see. This goes back to the original launch and where the Dell Venue Pro wasnt even in the stores and Dell wondered why it didnt sell well. They need better promotion in the stores outside of AT&T. The local Verizon stores only display the Samsung ATIV, not a Nokia in site, not the 928 and not the Icon. Why does Verizon have the best Nokia Phone, and not seem to want to sell it ??
posted on Jun 18, 2014, 7:32 AM 8
Posts: 555; Member since: May 29, 2014
My wife's job just switched all of their BB phones to Windows phones this past week (banker). I've not yet got to mess around with it but surely will soon.
posted on Jun 18, 2014, 8:26 AM 7
Posts: 3576; Member since: Jul 06, 2013
If you do remember that WP8.0 is good, but WP8.1 is an entirely different story!!
posted on Jun 19, 2014, 4:30 PM 0
Posts: 421; Member since: Feb 11, 2014
It's coming, but i think 2015 is optimistic. They have the range and the tablets to back it all up. BB is still a great device, however the managers in charge of IT and communications have to plan out for at least 5-7 yrs. They cannot rely on BB still being there and risk changing over programs mid stream. Microsoft has seen this potential early and working towards it. A massive market awaits, thousands and thousands of users being exposed to the WP system, many or most will like them and buy privately. Small wonder MS is expending so much energy chasing it.
posted on Jun 18, 2014, 9:25 AM 2
Posts: 1597; Member since: Feb 14, 2011
Microsoft makes most of it's money from it's Enterprise software business not- XBOX, Windows smart phones or tablets or anything else. When Windows phone 7 came out with it's Metro tiles Microsoft shifted it's smart phones to appeal to the Consumer market now it adding all the features Big business wants to Windows phone 8.1. the Enterprise spoke out to Microsoft to do this and they are getting what they want.
posted on Jun 18, 2014, 9:34 AM 0
Posts: 101; Member since: Mar 11, 2014
Wake me up when microsoft releases an x86/x64 windows pro phone/phablet... i also didnt read the article hehehe
posted on Jun 18, 2014, 11:06 AM 0
Posts: 5192; Member since: Oct 28, 2013
It's called dell 7in or 8in, or any 'phablet' tablet that supports bluetooth, and then you can use Skype for internet calls. No worry about 'lte' support, fire up windows phones like the 521 for super cheap, and i got what i need. Currently i was able to purchase a windows 8.1 tablet 11.6in, and a 521 for a grand total of under 330$. It has now since replaced a person that was using a older droid tablet that didnt meet their needs and a s4 they owned.
posted on Jun 18, 2014, 11:15 AM 2
Posts: 21150; Member since: May 28, 2014
WP would make a great #2 go-to for the enterprise market, but I do not believe they will be able to unseat BlackBerry as the king of mobile enterprise. BlackBerry has a market share of 61% in the global enterprise market and has over 65% of the EMM market alone. But, I would like to see WP make some gains in this area, as I do not think Android or iOS are secure enough for enterprise.
posted on Jun 18, 2014, 11:57 AM 0
Posts: 21; Member since: May 29, 2014
they didnt even VPN to work fine and dont support open standards contact and calendar features. for this to work they would need to give in to google and blackberry enterprise.
posted on Jun 18, 2014, 9:23 PM 0
Posts: 3991; Member since: Jan 04, 2012
...what? Windows Phone 8 has native VPN support. It integrates with OneNote, Office, and Outlook calendars and contacts.
posted on Jun 18, 2014, 10:41 PM 0
Posts: 1001; Member since: May 29, 2014
80% of WP device is the cheap nokia wp device buy by the poor because nokia drop the price so much. I don't think microsoft can win the enterprise. The statistic say otherwise.
posted on Jun 21, 2014, 1:57 PM 0
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