Microsoft to use "Nokia by Microsoft" branding on new phones; Surface name to be replaced by Lumia?

Microsoft to use
According to evleaks, Microsoft is in the final stages of working out a licensing pact with Nokia. Eventually, Windows Phone handsets will still carry the Lumia name, but will be branded as "Nokia by Microsoft." In addition, there will also be a change regarding the Surface tablets. According to evleaks, Microsoft will be replacing the Surface name with the Lumia brand.

A recently leaked document revealed that Microsoft was planning on eliminating the Nokia name on Lumia branded handsets, 18 months after the close of the transaction that brought Nokia Devices and Services to Microsoft. Nokia X models are expected to lose the Nokia moniker after December 31st, 2015. And Nokia Asha devices are to lose the Nokia name ten years after the closing of the deal.

After spending all that money advertising the Surface Pro 3 during the World Cup, it seems surprising that Microsoft would want to use the Lumia name for its tablets. There is much that can be read into a move like this. Does Microsoft wish to have a fresh start when it comes to tablets? Lastly, we wonder if Microsoft plans on keeping the Surface Pro name for its enterprise related devices.

All of these questions will be answered in due time, and we should stress that this is still speculation right now,

source: evleaks.at via WPCentral

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36 Comments

1. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Somebody at Microsoft pulled their head out of their rear end and realized that Nokia name in the phone business is worth well more than theirs. I'm just amazed these egomaniacs are going to bury their pride...

5. express77 unregistered

If they wan't to get more market, they should forget their ego and use Nokia name.

14. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Don't be amazed yet - they could still snatch defeat from the jaws of victory. Balmer leaving was a good sign, but there is more that needs to be done. Keeping the Nokia brand is one of the must-do items. Wait until they actually ship new Nokia by MS devices.

21. Liveitup

Posts: 1798; Member since: Jan 07, 2014

I think those in charge at Microsoft Elop, Belfiore and others have has known just how important the Nokia name is thats partly why they signed the deal with Nokia in the past. I think this was a financial issue when it came to licensing the name more than anything else. I'm glad the name is being kept it would have been a gigantic mistake not to use the Nokia name. I hope they don't kill of Surface that again would be stupid, Surface is a growing brand.

22. Liveitup

Posts: 1798; Member since: Jan 07, 2014

I think those in charge at Microsoft Elop, Belfiore and others have has known just how important the Nokia name is thats partly why they signed the deal with Nokia in the past. I think this was a financial issue when it came to licensing the name more than anything else. I'm glad the name is being kept it would have been a gigantic mistake not to use the Nokia name. I hope they don't kill of Surface that again would be stupid, Surface is a growing brand.

23. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nokia for a life.... Devices shine with nokia name.

24. akki20892

Posts: 3902; Member since: Feb 04, 2013

So At front : Nokia At back : by Microsoft.

2. Jinto

Posts: 436; Member since: Jan 15, 2014

YES! WPs will still have the nokia name!

3. PorkyBurger

Posts: 585; Member since: May 18, 2013

Why wont they use Lumia for phones, and Surface for tablets. It wont be as much confusing and it makes more sense.

4. express77 unregistered

Nokia by Microsoft Surface Lumia 1820 is probably their next flagship name.

6. tadaa

Posts: 267; Member since: Apr 18, 2013

that's a long name

13. SeanContra

Posts: 82; Member since: Mar 24, 2014

No sh**, Sherlock.

32. Jinto

Posts: 436; Member since: Jan 15, 2014

Lol, I remember Ballmer talking about shorter names for WP's http://www.engadget.com/2013/09/03/ballmer-promises-shorter-names-for-nokia/

7. Calm_down_mon

Posts: 43; Member since: Dec 12, 2013

That is great and all ... but how about some phones ? I think the only phones worth mentioning that have been released this year with the nokia brand is the 930 and the 630 ... that's 2 phones for half a year ... and the 930 is not even out in europe -_- .

8. billgates

Posts: 555; Member since: May 29, 2014

Or in the US. I would love to get a 930 if I could get it on AT&T. The 1520 is to big so here's to hoping they speed up on releasing flagship phones

9. billgates

Posts: 555; Member since: May 29, 2014

This is great move if true.

10. LikeMyself

Posts: 620; Member since: Sep 23, 2013

Leave the Surface name. Lumia is a cheap name! Lumia, huh, yuck!

18. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

What? You must be joking! O.o Lumia is a very catchy word and also a great branding. Do you know how much effort companies put just to get that kind of branding? Also,Lumia comes from the word 'Lumi' which is finnish for Snow.So don't just 'yuck' !!

11. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

All I care about is the OS, which I love. So I don't care if my phone has Nokia, Microsoft, HTC or even Samsung written on it. In any case, my next phone is gonna be a WP version of the One M8. :)

12. Cyberchum

Posts: 1009; Member since: Oct 24, 2012

Great move I say. Keep the Nokia name alive while still gaining recognition albeit little.

15. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Microsoft should keep Nokia branding no reason not to. Besides labeling its as Microsoft will turn other OEMs off. No OEMs can compete with their principal supplier that control both hardware and software.

17. 12Danny123

Posts: 87; Member since: Aug 18, 2012

To be honest. At the rate where new OEMs are building WPs. Right now, they simply don't care about whether MS is competing with them or not. But to be honest, it does seem like competition is moving from Android to WP for dominance for these OEMs

16. nedywest71

Posts: 19; Member since: Aug 02, 2013

What`s the point to use NOKIA name when everybody knows Nokia will no longer be made by NOKIA? I really liked ZUNE name and as everybody have asked for ZUNE Phone at the time of ZUNE Player why MS does not RESURRECT the ZUNE brand! It was a Great player and surely will par the quality of Lumia phones.

34. meanestgenius

Posts: 21006; Member since: May 28, 2014

Technically, it's the same. The employees in Nokia's smartphone and feature phone units were transferred to MS, therefore it's the same team working on handsets. MS even has the pureview tech team with them now. Keeping the Nokia name on their handsets, even if it's "Nokia by Microsoft", is an extremely smart move. Even with the new OEM's coming aboard, none of them will sell as well as the "Nokia by Microsoft" WP handsets.

19. QuadFace

Posts: 179; Member since: Aug 19, 2013

I Love Microsoft.

20. Cod3rror

Posts: 142; Member since: Apr 06, 2013

Surface is a great name, while Lumia is terrible!

26. meanestgenius

Posts: 21006; Member since: May 28, 2014

This is a very smart move by MS. Nokia put Windows Phone on the map, so keeping the Nokia name on their newest smartphone hardware is a no-brainer. Glad somebody at MS realized this.

27. -box-

Posts: 3991; Member since: Jan 04, 2012

They need to stick to the current setup: Lumias as mass-appeal high-volume models, and Surfaces as premium devices that compete with the best on or above the competitions' level. E.g. A Surface phone would feel and look as good or better than an HTC One and Lumia Icon, have build quality as good or better than a Lumia, and offer features beyond the flagship Lumia, like a cutting-edge non-phablet-sized screen (5" class), massive onboard memory, docking options with a Surface tablet perhaps, camera as good as the 1520's, etc., the clear best-overall phone and at a slightly more outrun price so folks take it seriously. Not Vertu levels, just higher than a top Lumia (1520, 1030, Icon).

30. o7o

Posts: 114; Member since: Jun 26, 2009

Where did you come with this "current setup" thing? No Surface phones even exist on the planet..

28. ChinaAndXiaomi unregistered

It's the European's responsibility to save Nokia, not me and my country. Good luck with that

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