Microsoft takes another swipe at the iPad in its newest Windows 8 ad

Microsoft takes another swipe at the iPad in its newest Windows 8 ad
The scouts are hunting for the next big baseball player in Microsoft’s new ad showing the virtues of multi-tasking with Windows 8 on a Dell XPS 10 tablet versus Microsoft’s ongoing target, the iPad and Apple.

One of the virtues being showcased in this ad is seeing Skype in action while multitasking into a spreadsheet showing the prospect’s performance statistics. Everything continues seamlessly while the poor iPad user is diving in an out of apps.

This ad is aimed squarely at the mobile professional that needs connectivity and the familiar office environment to continue working. Fans of either platform will have their say, but even with iOS 7 in the works, Apple’s mobile platform will not accomplish this level of simultaneous action.

Once Windows 8.1 is available, the multitasking will be taken to a new level on the tablets as there will not be any limitations to how the apps are framed or be limited to only two at a time (assuming you are that much of a power user). Which one do you want to take to the ball game?

source: Windows (YouTube)



1. clevername

Posts: 1436; Member since: Jul 11, 2008

Nice commercial.

2. alterecho

Posts: 1106; Member since: Feb 23, 2012

Thats good, 2 things at the same time on RT on tablets. Too bad its the same 2 things at a time for the Desktop Windows 8 too.

7. julz17ronald

Posts: 52; Member since: Apr 26, 2013

wait for windows 8.1. It can run up to 8 apps at the same time.

17. Shaznek

Posts: 43; Member since: Apr 18, 2013

or you can use the desktop like you used to do on Windows 7.

3. MachidoDen

Posts: 202; Member since: May 30, 2013

stupid microsoft :D

4. CX3NT3_713

Posts: 2350; Member since: Apr 18, 2011

Haha!!! Got um

5. jove39

Posts: 2146; Member since: Oct 18, 2011

Windows: 1 iOS: 0

6. uchihakurtz

Posts: 427; Member since: Nov 12, 2012

I like ads that disses Apple's product, it's usually funny and true

8. geetam

Posts: 18; Member since: May 15, 2013

TROLL ®© alert !!!

9. krimHD

Posts: 106; Member since: May 23, 2012

Lol, ipad is so messed people will say windows rt doesn't have enough apps...once RT gets all the apps ipad has i wonder what will happen. but for me i'll go for a full windows 8..until rt can get most of the legacy apps

10. Topcat488

Posts: 1415; Member since: Sep 29, 2012

Nice seasonal ad done by Microsoft, I wonder what commercial WP makes during football season. This reminds me of the old Mac vs. PC ads of old... But now it seems that Apple is on the receiving end for punishment. :/

20. CardiWPfan

Posts: 129; Member since: Sep 12, 2012


11. FlushGordon unregistered

but does it have Apps?

12. theminolaboy

Posts: 128; Member since: May 18, 2013

Windows Store doesn't have the apps but they will in time. Did you see a full blown catalog of apps when App Store was launched. Oh, no you don't. Don't brag about the number of apps Apple can offer. Are you going to install all of those 900,000 apps on your device? You must be kidding me. It doesn't take a genius to watch the video and think twice about what set apart Windows 8 from Apple's iPad.

13. MachidoDen

Posts: 202; Member since: May 30, 2013

yes i will install those many apps. now ? can microsoft give me those apps ? i will take full advantage of those apps you can't say stupid now what ?

15. theminolaboy

Posts: 128; Member since: May 18, 2013

Well, you could ask them yourself. You are not a fan of Windows 8? You probably are a fan of Apple. Small number of apps? Okay. Install those 140k+ apps from Windows Store, let's see if you can. Hahaha. Go find a device that will accomodate all of those. Hahaha. Oh, well. We can now part ways.

18. -box-

Posts: 3991; Member since: Jan 04, 2012

Yeah, millions. They're also known as "programs" or "software"

14. kaliil10

Posts: 146; Member since: May 16, 2012

We are all slaves. you know why, because these EOMs tell us everything they want and we simply believe and buy.

16. Pedro0x

Posts: 271; Member since: Oct 19, 2012

Why didn´t the IOS guy use a gesture to move to the other app?

19. CardiWPfan

Posts: 129; Member since: Sep 12, 2012

OMFG This is the kind of commercial that I want to see more of and expanded upon. I am loving the ad agency Microsoft hired for the commercials and ads, Kudos on a superb job done. I want to see the same kind of commercials for Windows Phone 8. LMAO I love the digs isn't ironic that Microsoft is doing exactly what Apple did to Microsoft in 2006 lol. Apple I applaude you for getting your competitors back in to the game. Competition is great for consumers.

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