Microsoft gives CNN free Surface Pro 3 tablets, reporters use them as iPad stands

Microsoft gives CNN free Surface Pro 3 tablets, reporters use them as iPad stands
Microsoft recently entered a partnership with CNN, which dictated that the network's presenters will be given some free Surface Pro 3 tablets to use on live TV and, in turn, serve as advertisement for Redmond's "laptop killer". Unfortunately, the campaign effort may have backfired badly, as today, Twitter exploded with screenshots from the CNN elections night live broadcast, which shows that the presenters and journalists are either still using their iPads in hiding, or worse – using the Pro 3 slates as a kick-stand to support their iPads.

The Surface Pro 3 is Microsoft's attempt at creating a two-in-one device, which can serve both as a laptop and a tablet equally efficiently. As far as how successful it is – Redmond did say that it is outselling its predecessors – the original Surface Pro and Pro 2 – though, we do not know exact numbers yet. From the looks of it, however, it seems that the adoption rate is slow, with the main concerns being that the device's keyboard needs to be purchased seperately (and it is already an expensive tablet to start with), and that it does not seem comfortable to work with in one's lap, even though Microsoft claims that it is just as comfortable as a conventional laptop; the company even came up with a word when addressing this issue – "lapability".

So, whether CNN management knew about its journalists secretly using their iPads is unknown, but one thing is for sure – it was a low blow for Microsoft. Sure, non-techies maybe didn't notice, but the tech-savvy community is having a laugh.


Related phones

Surface Pro 3
  • Display 12.0" 2160 x 1440 pixels
  • Camera 5 MP / 5 MP front
  • Processor Intel Core i7
  • Storage 512 GB

FEATURED VIDEO

76 Comments

1. Whateverman

Posts: 3295; Member since: May 17, 2009

That's pretty sad and pretty funny at the same time. The Surface looks like a really good device if only people would give it a chance, but if your not interested... Fine. Give it to one of us, but don't use it as stand to prop up a competitor's device! That's really disrespectful to the company you just formed a partnership with.

14. tury694

Posts: 167; Member since: Aug 25, 2014

Those fools know not what they do

48. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

You can lead a horse to water but you can't make them drink.

55. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

lololol

17. Liveitup

Posts: 1798; Member since: Jan 07, 2014

You know what though Microsoft deserves to be dissed like that I swear the marketing/execution side of MS is so incompetent its not even funny. A similar situation thing happened at an NFL game not too long ago. There should be certain condition that must be adhered to, Microsoft marketing is a joke.

32. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Windows is a terrible tablet OS and everyone knows it. After all this time and money spent by Microsoft, there's not one tablet-specific "killer" app for Surface.

34. cripton805

Posts: 1485; Member since: Mar 18, 2012

I agree and windows 8 sucks... bad. real bad.

47. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Windows 8.1 on the SP3 can run apps from its own app store, it can run Android apps via Bluestacks and it can also run desktop applications. It is the best tablet on the market right now and the most powerful one as well. Windows is the best tablet OS. It just needs wider adoption from consumers and developers. I'm sure Windows 10 will bring that.

37. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Windows the best tablet OS. Nothing w to Full Windows, Googles and Apples offerings merely toys by comparison.

38. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

For the case of the iPad, a "toy" with thousands of great tablet apps. With the lack of apps for Surface, they might as well have called it "Nada" or perhaps "Drought" or "Dust Bowl".

41. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

lack of apps? Are you a full tard or something? Combined google and apple have a fraction of the applications windows can run. The reason why you hold onto 'apps' is because your select device is so inferior, yes read that again, inferior. Coders have to build an application that could be done on a pc, but with less power and more restrictions.

69. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Normal desktop Windows apps are not optimized for tablets. They will mostly work like crap. You can make the argument that you can use a mouse or try and use the Surface 3's pen, but the market has spoken. Nobody wants a tablet with Windows on it. This market has been around for ages and has never taken off.

76. diyi75

Posts: 72; Member since: Oct 30, 2013

You must have used a crappy tablet. The surface is a full fledged computer running windows 8.1. It can run apps, and real software, not just watered down tablet apps.

49. DnB925Art

Posts: 1168; Member since: May 23, 2013

Are you kidding? A Surface Pro can run practically ANY windows application made since Windows 9X up to Windows 8. We're talking about the Surface Pro and not the RT.

64. oldhamletman

Posts: 72; Member since: Sep 03, 2011

Ipad is a toy... and the SP3 is a full windows x64 platform and can run literally millions of apps, there's a lot of people with blinders on... appleheads are a new kind of tech user.... they assume they know what they're talking about when they've never used what they are commenting on and don't know they nature of the product space or anything..... total box of hammers time.

53. engineer-1701d unregistered

f you apple app boy its not a tablet its a everything in one i used one the other day it really is everything if your looking for tablet notebook netbook laptop desktop.

46. Dr.Hye

Posts: 95; Member since: Apr 16, 2014

My brother has the surface pro 3 and it's the best thing at my house. "It's not a tablet it's a computer", is what I always tell everyone who doesn't know anything about the surface pro. It really is an amazing device. It s**ts on all tablet's in the market. You can download windows application from the windows app store like games and other apps or you can download programs life Microsoft Office or photo shop.

51. engineer-1701d unregistered

there news reporters they are to stupid to know how to use them all they know is push this button to play candy crush.

62. BReND0

Posts: 74; Member since: Dec 07, 2010

Honestly. .....not to sound rude. But lighten up. It was election night. And they just received their surface tablets. Its a big night. Maybe they are checking texting apps for info, maybe they haven't fully changed over all their social media accounts yet maybe they are checking numbers ,polls and sights and personal email for breaking news. Seriously. No one masters a tablet in a week. I'm typing this off my nexus 7 as I check and charge my iPhone 5s. My work phone is a free lumia 920 My laptop is stored away. As I debate my own surface tablet purchase. So really. An old saying goes. BELIEVE NONE OF WHAT YOU HERE. AND HALF OF WHAT YOU SEE, so take it as it is. Too bad people can't learn to enjoy all the tech we have. We're in a gifted age. There is more than just android and apple. And I still feel both platforms personally strike deals with developers and software techs to not develop for windows. Blackberry and so on. But yeah. Let's check CNN in a month. Before we judge. Alright iPhone arena ????????

67. jojon

Posts: 433; Member since: Feb 11, 2014

Well said..

74. ivanprskalo

Posts: 124; Member since: Dec 09, 2010

Couldn't agree with you more.

2. cleat-glitch

Posts: 109; Member since: Feb 07, 2014

i dont think its a low blow...its stupid for them to use their ipad wen they hav contract to use another brand...even wit the first one it was no problem using it on ur lap

59. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

it's not a low blow CNN journalist are just stupid and are tech illiterate may i remind you when the fappening happened how they had this session talking about "this 4chan guy" "who is this 4chan guy" to quote them exact and plus their news are so inaccurate but yes they should be penalised if they're getting payed to do a job then you just do it right

3. Phonedingo

Posts: 399; Member since: Aug 16, 2014

Doesn't surprise me. People on tech sites could talk about the superiority of the surface as much as they want, as long as the end consumer doesn't care, it doesn't matter. That being said, CNN should penalize all involved. If you're gonna advertise a product, then you better do it right.

4. Jpack207

Posts: 1; Member since: Nov 05, 2014

It reminds me of that scene from Anchorman where he's lifting weights, "Oh it's a deep burn! Oh It's so deep..."

36. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

I didn't know if you heard me, but I did over a thousand...

5. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Microsoft still holding up Apple even 30+ years later. HAH! Big Brother is still holding up the little brother.

6. HTCOE

Posts: 650; Member since: Nov 20, 2011

it's simple...people know how to use iPads and all of that productivity extras is not relevant to them as long as it gets the job done. the only thing that microsoft has to realize is when ppl look at the surface they see a tablet it doesn't matter how much they advertise it to make it appear to be a laptop slash this and that when they see it it's another tablet (also bc the keyboard is sold seperately) which can confuse ppl if they were to buy a laptop (think about it) but again the price point needs to drstically drop or there is no gain in the surface line

27. wilsong17 unregistered

Because is hard to use a iPad. . Just click a app open and click home button is so hard right

7. InspectorGadget80 unregistered

That's pitiful typical coming from iCNN.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.