Microsoft drops the Bing branding in favor of MSN Apps

Microsoft drops the Bing branding in favor of MSN Apps
Microsoft has slowly been moving away from the Bing brand since April. It started with Cortana taking over search on Windows Phone (and soon other Windows platforms), then the Bing branding was removed from Microsoft's suite of apps in the Windows Phone Store. Now, that branding has been replaced with MSN, although even that branding is a bit subdued. 

When you visit the Windows Phone Store, or check your apps list on your device, the apps will still be listed by name alone - Money (formerly Bing Finance), Sports, Weather, News, Travel, Health & Fitness, and Food & Drink. But, the descriptions all show the MSN name at the top, and the title bar on each app marks it as MSN Weather, MSN Sports, etc. This all follows a redesign of the MSN web portal. 

So far, the updates are rolling out. All of the apps on Windows Phone have gotten the updates with the rebranding, but only Bing Finance has been transitioned over to MSN Money on Windows 8.1. And, it appears as though the name change is all that is different about the apps with the updates. If you notice anything else, let us know down below. 

Also, let us know what you think of the change overall. Do you think the MSN name is better than Bing?

source: WPCentral



1. Bukatorade

Posts: 31; Member since: Jan 23, 2014

Gross. Terrible brand management.

3. arenanew

Posts: 286; Member since: Dec 30, 2013

better than boring google

5. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Hey where is so and so at...?" Google it... Bing it.... It might sound boring to you....but it is going to be a verb soon, if it isnt already. Too already is... :-)

6. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Fun fact: "bingit" means frustrated in Indonesian

14. Enddo

Posts: 53; Member since: May 26, 2014

And the day it becomes a generic verb is the day the company loses its trademark for it. Smart move huh? Go ahead and ask band-aid, frisbee, hula-hoop, kleenex and all the other companies how much they enjoyed that

4. jroc74

Posts: 6023; Member since: Dec 30, 2010

I agree. MSN Search is what it used to be called, then Windows Live Search, then Live Search, then Bing. Now they are going back to MSN? Although...I like MSN name better than Bing. All I know is they better NOT screw up my Bing Reward Points....

2. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

If Microsoft wants to complete their "let's turn Bing into AOL" transition, they might as well start sending out millions of CDs with their MSN software and instructions on how to connect to "MSN", Microsoft's "new and improved Internet network".

7. mr2009

Posts: 34; Member since: Mar 26, 2013

8. Joshua9007

Posts: 94; Member since: Jun 08, 2012

perfect post

11. SemperFiV12

Posts: 949; Member since: Nov 09, 2010


9. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Microsoft owns the ugliest names in the history of tech Bing Zune Bob Surface Vista ugh

12. marbovo

Posts: 658; Member since: May 16, 2013

also kin

10. der_damo

Posts: 213; Member since: Sep 16, 2014

bring back msn messenger NAO!

13. FerneyZan

Posts: 114; Member since: Jul 21, 2010

What is Microsoft upto? BING is a good name and brand for them.. going back to the old MSN branding is like giving up on all the good that was build on Bing's name.. I understand Cortana is a good thing that is working for them, but Bing should not be something they need to get rid off when is clearly working for them..

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