Microsoft drops the Bing branding in favor of MSN Apps
posted by Michael H. / Sep 29, 2014, 9:16 PM
When you visit the Windows Phone Store, or check your apps list on your device, the apps will still be listed by name alone - Money (formerly Bing Finance), Sports, Weather, News, Travel, Health & Fitness, and Food & Drink. But, the descriptions all show the MSN name at the top, and the title bar on each app marks it as MSN Weather, MSN Sports, etc. This all follows a redesign of the MSN web portal.
So far, the updates are rolling out. All of the apps on Windows Phone have gotten the updates with the rebranding, but only Bing Finance has been transitioned over to MSN Money on Windows 8.1. And, it appears as though the name change is all that is different about the apps with the updates. If you notice anything else, let us know down below.
Also, let us know what you think of the change overall. Do you think the MSN name is better than Bing?
Download: MSN Money, MSN Sports, MSN Weather, MSN News, MSN Travel, MSN Health & Fitness, MSN Food & Drink
Posts: 31; Member since: Jan 23, 2014
Gross. Terrible brand management.
posted on Sep 29, 2014, 9:26 PM 3
Posts: 286; Member since: Dec 30, 2013
better than boring google
posted on Sep 29, 2014, 9:50 PM 2
Posts: 53; Member since: May 26, 2014
And the day it becomes a generic verb is the day the company loses its trademark for it. Smart move huh? Go ahead and ask band-aid, frisbee, hula-hoop, kleenex and all the other companies how much they enjoyed that
posted on Sep 30, 2014, 10:31 PM 0
Posts: 6023; Member since: Dec 30, 2010
I agree. MSN Search is what it used to be called, then Windows Live Search, then Live Search, then Bing. Now they are going back to MSN? Although...I like MSN name better than Bing. All I know is they better NOT screw up my Bing Reward Points....
posted on Sep 29, 2014, 9:56 PM 2
Posts: 3806; Member since: Apr 16, 2014
If Microsoft wants to complete their "let's turn Bing into AOL" transition, they might as well start sending out millions of CDs with their MSN software and instructions on how to connect to "MSN", Microsoft's "new and improved Internet network".
posted on Sep 29, 2014, 9:33 PM 2
Posts: 34; Member since: Mar 26, 2013
Remind me of this..http://www.youtube.com/watch?v
posted on Sep 29, 2014, 10:57 PM 3
Posts: 113; Member since: Jul 21, 2010
What is Microsoft upto? BING is a good name and brand for them.. going back to the old MSN branding is like giving up on all the good that was build on Bing's name.. I understand Cortana is a good thing that is working for them, but Bing should not be something they need to get rid off when is clearly working for them..
posted on Sep 30, 2014, 11:26 AM 0
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