Microsoft can't sell Lumias, so it's now selling the Galaxy S8
by Luis D. / Mar 30, 2017, 1:18 PM
Microsoft cutting its losses and moving on from a failing venture was solid business practice. The completely unexpected Samsung Galaxy S8 Microsoft Edition, which went for pre-order today, is a theoretically sound marketing approach.
MS prides itself on a strong suite of apps, such as Office, OneDrive, Skype, and Outlook. Samsung has the smartphone with the best selling prospects (in the Western world) that's not an iPhone. Besides, the two already have a partnership going, with Sammy bundling Microsoft apps on its flagships since the Galaxy S6. What can go wrong?
Unexpected Microsoft!First off, the stock Galaxy S8 and S8+ both include basic Microsoft apps, and that's more than enough for most people – especially considering they also come with all the Google apps and a lavish surplus of Samsung apps that largely do the same things as Microsoft and Google apps. One simply can't have too much free space available on their new phone, can they? *eyeroll*
Second, the extent of Microsoft's "customizations" is to make the Galaxy S8/S8+ download a bunch of apps and services upon first contact with your Wi-Fi. Suddenly, Cortana is waltzing into your S8 where it meets Bixby, they fall in love, and have AI babies. Still a better love story than Twilight!
Point is, the Galaxy S8 Microsoft Edition doesn't seem like a compelling product and it will be difficult to market it as such. However, there might be interest among Microsoft's steady enterprise clientele; and by bundling its apps, Redmond has figured out a viable strategy to capitalize on Samsung's dominance in the Western Android market. Fair enough, as long as MS doesn't bring Clippy back!
via The Verge
Posts: 1817; Member since: Apr 22, 2014
If you can't beat em... Join em... Too bad they're going to fill the phone up with even more bloat...This will only work if you're going to use the Dex connector...
posted on Mar 30, 2017, 1:24 PM 13
Posts: 517; Member since: Jul 06, 2015
blending the best smartphone ever with best suite apps from Ms is great... i even have high hopes of clinching the best smartphone in all hardware and software tech... (note 8 waiting for you eargerly) :-)
posted on Mar 30, 2017, 1:47 PM 9
Posts: 423; Member since: Mar 16, 2016
Hear me now. Future samsung phones will be part of their ultimate mobile solutions. They will be phones that dock to run full windows. This is just the beginning. You don't believe me, just wait for late 2017 or early 2018.
posted on Mar 30, 2017, 3:21 PM 1
Posts: 189; Member since: Dec 18, 2012
Clippy is an American hero and probably helped this writer's parents through college..
posted on Mar 30, 2017, 1:37 PM 6
Posts: 370; Member since: Feb 25, 2017
Clearly they never helped him get a real job.
posted on Mar 30, 2017, 1:46 PM 4
Posts: 2278; Member since: Aug 06, 2014
Oh ffs, MS is ran by bunch of idiots. They have what, about 0.1% of marketshare, they should open source WP and talk with biggest OEMs like Sammy, Huawei and others to offer dual booting with Android and WP, this could introduce many new users to the platform but no, they think that two decent phones (not even from them, Alcatel, Acer) are enough for year or two for the whole platform. And they cost an arm and a leg too
posted on Mar 30, 2017, 1:37 PM 1
Posts: 7493; Member since: Feb 17, 2016
How much you wanna bet the boys over at Windows Central are rioting right now?
posted on Mar 30, 2017, 1:45 PM 1
Posts: 677; Member since: Mar 25, 2014
Over Priced Craple JunkPhone with outdated specs. Waiting to dump in soon in september to cash in some money.
posted on Mar 30, 2017, 1:59 PM 0
Posts: 1861; Member since: Mar 02, 2017
An S8 running Windows Phone. That would have been an interesting move !
posted on Mar 30, 2017, 2:01 PM 0
Posts: 5; Member since: Dec 09, 2016
Can somenone please make this writer the principal editor of phonearena, first time I laughed at an article here.
posted on Mar 30, 2017, 3:40 PM 0
Posts: 20; Member since: Jun 13, 2014
If this article isnt kicking a guy when its down I don't know what is lol
posted on Mar 30, 2017, 4:04 PM 0
Posts: 3123; Member since: Jan 23, 2014
MicroSOFT is not a phone manufacturer. They are a SOFTware company and as such, they make money by having their SOFTware on as many devices as possible. That's why the company is named MicroSOFT. Clear?
posted on Mar 30, 2017, 5:02 PM 0
Posts: 723; Member since: Apr 19, 2012
Whelp whelp whelp, what do we got here? Hm.... If they could put down their ego and start selling a Android devices on their store, it's better just release their own Microsoft series Android devices.
posted on Mar 30, 2017, 6:08 PM 0
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