Microsoft can't sell Lumias, so it's now selling the Galaxy S8

Microsoft can't sell Lumias, so it's now selling the Galaxy S8
It's too easy to kick a guy when he's down, so we won't point our fingers and laugh at Microsoft for its decision to start selling shiny new Samsung phones after giving up on its own. Yes, it's very tempting to let out a condescending chuckle, but facts are facts.

Microsoft cutting its losses and moving on from a failing venture was solid business practice. The completely unexpected Samsung Galaxy S8 Microsoft Edition, which went for pre-order today, is a theoretically sound marketing approach.

MS prides itself on a strong suite of apps, such as Office, OneDrive, Skype, and Outlook. Samsung has the smartphone with the best selling prospects (in the Western world) that's not an iPhone. Besides, the two already have a partnership going, with Sammy bundling Microsoft apps on its flagships since the Galaxy S6. What can go wrong?

First off, the stock Galaxy S8 and S8+ both include basic Microsoft apps, and that's more than enough for most people – especially considering they also come with all the Google apps and a lavish surplus of Samsung apps that largely do the same things as Microsoft and Google apps. One simply can't have too much free space available on their new phone, can they? *eyeroll*

Second, the extent of Microsoft's "customizations" is to make the Galaxy S8/S8+ download a bunch of apps and services upon first contact with your Wi-Fi. Suddenly, Cortana is waltzing into your S8 where it meets Bixby, they fall in love, and have AI babies. Still a better love story than Twilight!

Point is, the Galaxy S8 Microsoft Edition doesn't seem like a compelling product and it will be difficult to market it as such. However, there might be interest among Microsoft's steady enterprise clientele; and by bundling its apps, Redmond has figured out a viable strategy to capitalize on Samsung's dominance in the Western Android market. Fair enough, as long as MS doesn't bring Clippy back!


via The Verge



1. Mreveryphone

Posts: 1849; Member since: Apr 22, 2014

If you can't beat em... Join em... Too bad they're going to fill the phone up with even more bloat...This will only work if you're going to use the Dex connector...

2. amasog

Posts: 552; Member since: Aug 22, 2013

Man it is too early for april fools. Ahaha!

32. lyndon420

Posts: 6878; Member since: Jul 11, 2012

17 likes already for such a comment is disconcerting lol.

9. Bm888

Posts: 517; Member since: Jul 06, 2015

blending the best smartphone ever with best suite apps from Ms is great... i even have high hopes of clinching the best smartphone in all hardware and software tech... (note 8 waiting for you eargerly) :-)

10. SleeperOne

Posts: 370; Member since: Feb 25, 2017

Yeah god forbid a software company sells other hardware for once, so they can promote their own software.

42. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

Remember Nokia? Microsoft is not a company to mess with. They have a capacity to destroy any company who they work with.

19. krystian

Posts: 423; Member since: Mar 16, 2016

Hear me now. Future samsung phones will be part of their ultimate mobile solutions. They will be phones that dock to run full windows. This is just the beginning. You don't believe me, just wait for late 2017 or early 2018.

24. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

And believe me later. You got that Hans & Franz down pat.

3. VLaRueC

Posts: 189; Member since: Dec 18, 2012

Clippy is an American hero and probably helped this writer's parents through college..

7. SleeperOne

Posts: 370; Member since: Feb 25, 2017

Clearly they never helped him get a real job.

31. Bernoulli

Posts: 4362; Member since: Sep 01, 2012

I hear from friends with ad blockers it's about 19 ads here, I think that's pretty profitable. My phone doesn't get any ads by default.

37. luis.d

Posts: 354; Member since: Dec 04, 2013

@SleeperOne Wait 'till my mixtape drops!

12. Unordinary unregistered

Haven't you noticed? Clippy seems to be the one writing PA articles

4. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Oh ffs, MS is ran by bunch of idiots. They have what, about 0.1% of marketshare, they should open source WP and talk with biggest OEMs like Sammy, Huawei and others to offer dual booting with Android and WP, this could introduce many new users to the platform but no, they think that two decent phones (not even from them, Alcatel, Acer) are enough for year or two for the whole platform. And they cost an arm and a leg too

25. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

Mobile is smaller than a pimple on Microsoft's a$$. They own a 90%+ market share in desktop worldwide. You know, the OS that makes money and helps working people make money.

6. kiko007

Posts: 7520; Member since: Feb 17, 2016

How much you wanna bet the boys over at Windows Central are rioting right now?

26. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

Not yet. Maybe when they stop crying and having seizures.

39. GTNavy

Posts: 55; Member since: Oct 13, 2014

I doubt it. There are a lot more things than phones that they cover. Xbox, PC, and Microsoft services.

11. southernzombie

Posts: 358; Member since: Jan 17, 2017

R.I.P. Clippy.

13. SaRPeR

Posts: 152; Member since: Mar 02, 2017

Microsoft apps on Samsung phones doesn't even takes storage space. They are just icons. Tapping them takes you to the Play Store.

14. Zack_2014

Posts: 677; Member since: Mar 25, 2014

Over Priced Craple JunkPhone with outdated specs. Waiting to dump in soon in september to cash in some money.

34. Spyro

Posts: 334; Member since: Mar 29, 2017

Don't you have anything else important to do?

15. Cat97

Posts: 1978; Member since: Mar 02, 2017

An S8 running Windows Phone. That would have been an interesting move !

17. trojan_horse

Posts: 5868; Member since: May 06, 2016

"An S8 running Windows Phone." I think it's running Windows 10 Mobile. Windows Phone has been pretty much killed-off by Microsoft.

20. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

If you can't beat them, join them!

21. omar92

Posts: 5; Member since: Dec 09, 2016

Can somenone please make this writer the principal editor of phonearena, first time I laughed at an article here.

38. luis.d

Posts: 354; Member since: Dec 04, 2013

I'm more about becoming President of the Universe, but editing PA would be a good start!

23. therealbigrich

Posts: 20; Member since: Jun 13, 2014

If this article isnt kicking a guy when its down I don't know what is lol

27. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

MicroSOFT is not a phone manufacturer. They are a SOFTware company and as such, they make money by having their SOFTware on as many devices as possible. That's why the company is named MicroSOFT. Clear?

28. Arthurhkt

Posts: 727; Member since: Apr 19, 2012

Whelp whelp whelp, what do we got here? Hm.... If they could put down their ego and start selling a Android devices on their store, it's better just release their own Microsoft series Android devices.

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