Microsoft begins accepting universal Windows app submissions

Microsoft begins accepting universal Windows app submissions
While most of the headlines surrounding Windows Phone 8.1 have focused on the more consumer-facing features like Cortana and the Action Center, but the change on the way that could well have the biggest impact on the Windows ecosystem is the introduction of universal apps. Today, Microsoft has begun accepting submissions of universal Windows apps.

The main criticism of Windows Phone and Windows RT has always been in the app ecosystem. Windows Phone has done well to build up its app ecosystem, but Windows tablets are still lagging behind. Now, developers can not only create universal apps that can run on Windows Phone, RT, Windows 8, and even Xbox One, but today Microsoft flipped the switch to allow developers to link listings in the Windows Store and Windows Phone Store. This means that you could soon see listings that allow you to click the download button once and have the app filter out to all compatible devices. The linked experience will also work for in-app purchases as well. 

This should be a pretty awesome feature, assuming developers take advantage of the new options. There doesn't seem to be much downside for developers, because Microsoft has made it a streamlined experience for releasing an app across platforms, now it's just a matter of waiting for the apps to come. 

source: Windows Blog

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17 Comments

1. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

This is great for the entire Windows ecosystem. I'll be waiting to purchase a Surface 3! :D

10. express77 unregistered

this is great. waiting to use full windows on phone. and they should have brought full windows on surface rather than WinRT. future is bright for MS if they continue to be faster like they are becoming. By the way how is windows phone 8.1 comparing to android(not meant negative).

12. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

loving it, there are a few hiccups but nothing major for a pre-release and should be ironed out come full release. For the most part, the phone is faster and the new added tiles are great even on a 4.5in 925

17. Xen0F0rm

Posts: 9; Member since: Feb 05, 2014

All the "Surface Pro" Tablets have full Windows on them. Not WinRT. Just sayin

2. papss unregistered

And it begins...

3. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

This is the best thing to happen to WP's app ecosystem since WP8, and 2013... This will most definitely have a huge impact on the variety of apps available for WP devices.. It's a huge deal, bigger than most people realize...

4. papss unregistered

Agreed.. This opens the doors for a large amount of apps to be created for WP.. On another note in really enjoying 8.1 right now on my 1520

8. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Hey rodneyej1 where've you been? Long time buddy...

5. rkoforever90

Posts: 445; Member since: Dec 03, 2011

they should have done it two years ago. but good job anyway . getting new windows 8.1 tablet soon

6. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Synergy in effect.

7. DCSeerIvan

Posts: 35; Member since: Apr 14, 2014

What is the meaning of UNIVERSAL APPS? o.O

15. Dastrix unregistered

Apps that can run on the entire Windows ecosystem, which includes Windows Phone, Windows RT, Xbox, and Windows, itself. For example, you can download an app on your Windows Phone, and run it on your Surface as well. Great news indeed!

16. DCSeerIvan

Posts: 35; Member since: Apr 14, 2014

Oh! Thanks a lot!

9. SleekGeek

Posts: 17; Member since: Apr 14, 2014

This is fantastic news for WP, and the Windows ecosystem on a whole! Microsoft / Windows /WP is really shaping up to be a contender! Can't wait for WP8.1 to be released so that I can enjoy it on my Lumia 925.

11. dorian827

Posts: 161; Member since: Jul 28, 2012

Windows / Microsoft needs to make a more universal app development experience more universal period. Developing apps and official apps on Windows Phone should be as easy or easier than Android or iOS. Windows and Microsoft are software GIANTS I just don't understand why they fail to provide an easier experience to develop apps. I love my Windows Phone but sometimes I miss the availability of common apps, games and even efficient web browsing.

13. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

efficient web browsing? never had an issue with ie on the phone. As for apps....well lets just say people love java i suppose, android made it easy for free java apps to be built in a coffee shop with a converter doing the work. Windows supports the most common widely used c++ yet people are using java. Windows supports html5 app building. It is not about making the apps easier to develop for, the process is rather easy already. And no different than if you were trying to build a java app for x64 and arm side by side. The difference is where the companies are putting their dollars for development, and not the 'ease' of development.

14. dorian827

Posts: 161; Member since: Jul 28, 2012

Yes on my Lumia 520 device when I use Phonearena its really not stable. I literally have to do tricks to even comment on a reply. Now on my wife's LG G2 the Chrome browser seems to work as a Mouse when I click things stay. I believe and know what your saying is true about the apps. But why are there so few and many major companies dont have official apps for Windows Phone 8

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