Man enters Apple Store and deliberately smashes dozens of iPhones (Video)

Man enters Apple Store and deliberately smashes dozens of iPhones (Video)
It's not rare that users who have an issue with a new product they bought are not exactly pleased with how customer support handles their complaints. You can read all sorts of support horror stories on the Internet, pointing fingers at pretty much every somewhat mainstream brand — even if said company is known for making an extra effort in the consumer relations department. It just happens that sometimes an employee lacks the training, the situation is a bit more unique, or the customer just has an outrageous claim, or any combination of those, and the situation becomes difficult and frustrating.

However, what is rare, is to see an outraged customer take a steel ball, walk into a store, and destroy as many products of the offending company as they can. Well, it happened in an Apple Store in France, and, obviously, someone had their iPhone on hand to take a video of it all (also, thanks for the vertical video, Mr. X).

So, we don't have the full scoop on this, and it's not very likely that we would. All that we know is that the person you see on the video entered the Apple Store and started smashing iPhones. He is obviously angry, but not to the point of being blinded by rage — these are some calm, calculated movements we see. We'd rather use the word "entitled" here. At some point, he addresses the people in the store, saying that he will get his money back, though, it is still unknown what exactly ticked him off — a software bug, faulty product, or the lack of a headphone jack?

The first video in the gallery below shows just the Apple Store ordeal. The next one is a recording of the full event — about 90 seconds after the destruction of the iPhones begins, the man is held by security, presumably waiting for the police to arrive.

Folks, if you want to get your money back for whatever product you bought, we are pretty sure that destruction of property is not the best way to get your point across. In fact, the person in this clip might just have to pay 10 times more than what he presumes he is owed, to cover for all that damage.

via: Digital Trends



1. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Awesome, I would love to do that. ;-D I couldn't guaranty the safely of the staff though.

38. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

While I'm enjoying to see this guy smashing the rotten fruit. It's sad to see how awful the France security recently dealing even the minor vandalism like this. All the they can do now is to spam "pray for Paris" "pray for Nice" and take no action, it's time for them to stand up and stop these political correctness.

102. lyndon420

Posts: 6839; Member since: Jul 11, 2012

Hmmm...will ISIS be claiming responsibility for this I wonder?

2. mr.techdude

Posts: 571; Member since: Nov 19, 2012

First there are Note 7's exploding, now there's physcopaths destroying iPhones, people this is the coming apocalypse I'm sure of it.

14. Bankz

Posts: 2550; Member since: Apr 08, 2016

Probably some samsung fanboys trying to destroy the iphone literally since it can't be done in the mobile space..

23. trojan_horse

Posts: 5868; Member since: May 06, 2016

Which Samsung fanboys? Remove your tinfoil hat.

69. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Really? Are you serious? So I guess he can't just be an unhappy customer Aye?! Samsung sells way more phone that Apple, so what exactly would we be mad about? 300M+ since 2011...vs Apple who average 150M in the same time period. So who dominates the mobile space? Because Apple has never sold 300M of anything they own in a single year. So we already know who owns the mobile space.

74. kiko007

Posts: 7518; Member since: Feb 17, 2016

"So who dominates the mobile space?" The one that makes all the profit. Geez......who could that be?

96. sissy246

Posts: 7124; Member since: Mar 04, 2015

Only because they are over priced and ifanboys pay it.

109. TerryTerius unregistered

I've literally never understood this argument. If millions of people are willing to pay for iPhones, they clearly are not overpriced. Or to put it another way, if they were priced so high the people were not willing to pay for them they wouldn't move off the shelves. They charge what people are willing to pay. And I severely doubt that the hundreds of millions people that have bought iPhones over the years were all fanboys. Not even close. Could the price be lower? Definitely. Are there cheaper phones with better specs on paper? Absolutely. Are there a handful of devices that match or exceed the iPhone's performance in certain areas? No one could deny that. Does that mean that Apple is stupid for charging what they can in order to maximize profit? No. These companies are not altruistic, if you believe they wouldn't take Apple's profits in a heartbeat you are deluding yourself.

119. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

It's all about the marketing to the average Joe. I'm sure someone as technically informed as you wouldn't buy a 64GB iPhone 4s for $300 USD + $25 shipping at this time, especially when you can get a 64GB 5s for the same price. But guess what, with proper marketing, I was able to sell such (my last iPhone). Apple is simply unparalleled when it comes to marketing, and sadly, that's all it takes to sell overpriced stuff.

101. keithtae

Posts: 564; Member since: Mar 25, 2015

Too bad. Now the iPhone 7 explode too so it's kaboom!

20. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I guess he's saying, "Don't come near, i'm saving all your a$$es...before these explode too...STAY BACK!!"

34. epdm2be

Posts: 824; Member since: Apr 20, 2012

Don't say that. You have no idea what happened before this man got so angry to take such drastic action. I too have had my angers at the inflexibility and incompetence of companies with destructive consequences. Though in my case I didn't resort to smashing stuff in stores. In fact these corporations have increased the prices on these devices to ridiculous levels, lowered the quality (I'm referring to build quality and quality of components) and are playing roulette with previously added features. Enough to drive people crazy. For instance why did Samsung ditch that IR-blaster while keeping that stupid heart-rate sensor? Which is completely redundant because you can achieve the same using the LED-sensor, camera and suitable software. :-0 BTW. Thanks PhoneArena for fixing the reply feature. And responding on my email. Kuddos

75. sissy246

Posts: 7124; Member since: Mar 04, 2015

"Don't say that. You have no idea what happened before this man got so angry to take such drastic action" I know what you are saying but there is no phone worth doing something like that. I hope apple sues him and he has to pay for everything.

3. therealestmc

Posts: 679; Member since: Jul 23, 2012

He is lucky. In the United States he would been shot by the police.

10. Rocket

Posts: 673; Member since: Feb 24, 2014

Yup, lol

11. maherk

Posts: 6966; Member since: Feb 10, 2012

He isn't black, so nope, he'll survive

37. epdm2be

Posts: 824; Member since: Apr 20, 2012

He isn't black so I doubt that.

49. Unordinary unregistered

Good thing he didnt do that to a bunch of Note 7's. He is lucky.

111. RebelwithoutaClue unregistered

That would certainly blow up in his own face lol

70. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Not if he white!

4. NoAllegiance unregistered

Is this how they handle crime in France? Nice.

16. ben.r

Posts: 53; Member since: May 29, 2015

I think this happened in Dijon, not Nice. ;-)

30. FrenchGuy

Posts: 134; Member since: Dec 12, 2014

Crime is handled by police. There is no police man in a big mall. They are security men of the mall. If they had beated him, he would have sued them for that. We try not to shoot people for no reason.And we don't need your advice on how handling crime just in case you want to know. For all the readers who want to understand this crazy guy, the guy was mad because Apple didn't want to pay him back and according to him, Apple should have because of the law regarding european customer's rights. I'm also very confused because it is shot vertically...

56. NarutoKage14

Posts: 1327; Member since: Aug 31, 2016

Here in the US a security guard can't even touch you if you tell him not too as it would be assault. A security guard is not a government official and therefore just some dude just like you.

5. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Who do you think it could be, someone from a different platform who tried out an iPhone for the first time and it raged the hell out of him? Or an iPhone owner frustrated of Apple due to several reasons, such as the same old design structure with no improvement in screen:body (well I also hate it)??

17. Bankz

Posts: 2550; Member since: Apr 08, 2016

Probably a samsung disciple trying to vent his frustration on the iphone for destroying samsung. Since sammy can probably not do it on their own.

91. sachouba

Posts: 266; Member since: Jun 08, 2014

If you spoke French, you would have understood that this guy is an unsatisfied Apple client.

106. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Seriously? haha! You got jokes. So he is anything but a disgruntled apple fan? So lets blame Samsung for everything. Samsung fans don't even go to Apple stores. Samsung fans are smart enough to buy mostly online. Samsung fans get free stuff liek apps and accessories, so they could care less about Apple. Like me. The last time I've been to an Apple Store was when the 4S came out. I personally find Apple store, Microsoft Store to be boring. I use to love Best Buy and would spend hours their. But I haven't been to one in a few years. It just didn't feel the same. I wish I knew the details. What was he referring too, that he didn't get his money back?

* Some comments have been hidden, because they don't meet the discussions rules.

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