Major League Baseball testing Passbook as virtual replacement to physical tickets
MLB officials were present for the introduction of the Apple iPhone last week, along with officials from Starbucks and Sephora. All three will be supporting Passbook. The application uses bar code technology to store virtual boarding passes for air travel, tickets to events, and can even let you use virtual coupons to save money. It allows the entire process of purchasing a ticket to a movie or sporting event to be handled seamlessly online from the transaction, to the recipt of the ticket, to being allowed entry and it's done all without one scrap of paper.