Major League Baseball testing Passbook as virtual replacement to physical tickets

Major League Baseball testing Passbook as virtual replacement to physical tickets
With the release of iOS 6 on Wednesday, the Passbook application coulod change things forever for Major League Baseball. Four teams are undergoing a test where an Apple iPhone, with a special barcode on the screen courtesy of Passbook, replaces a physical ticket. The process will be tested over the remainder of the season by four teams, the New York Mets, the San Francisco Giants, the Boston Red Sox and the Kansas City Royals. If MLB likes what it sees, it could be the beginning of the end for physical tickets. On the bright side, fans might end up being treated to more realistic attendance figures.

MLB officials were present for the introduction of the Apple iPhone last week, along with officials from Starbucks and Sephora. All three will be supporting Passbook. The application uses bar code technology to store virtual boarding passes for air travel, tickets to events, and can even let you use virtual coupons to save money. It allows the entire process of purchasing a ticket to a movie or sporting event to be handled seamlessly online from the transaction, to the recipt of the ticket, to being allowed entry and it's done all without one scrap of paper.

source: AllThingsD

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19 Comments

1. mas11

Posts: 1034; Member since: Mar 30, 2012

Isn't the idea of using a barcode for this kinda outdated? I mean you print out your tickets and they can scan the barcode on the paper. How about NFC?

3. Mxyzptlk unregistered

Read the article. Nothing's being printed. It's all digital.

5. mas11

Posts: 1034; Member since: Mar 30, 2012

I'm NOT saying they are using paper, I'm saying it has been done before using paper.

8. Mxyzptlk unregistered

And I'm saying it's not entirely the same to where it's outdated.

10. mas11

Posts: 1034; Member since: Mar 30, 2012

I could do that on my phone by opening my email, pulling up the printable ticket and zooming in on the barcode, not really a new concept.

17. Mxyzptlk unregistered

Good for you. Would you like a cookie or something? Maybe you should actually read what Passbook does so you'll know what you're talking about when commenting on it.

18. mas11

Posts: 1034; Member since: Mar 30, 2012

All it does is put your tickets into one place, not hard to do. And give me my damn cookie!

6. Lucas777

Posts: 2137; Member since: Jan 06, 2011

I agree NFC seems better, but what advantage does it offer as far as mobile payments go over having a barcode? NFC drains battery and takes up space, while the barcode is just a quick thing… Additionally, the entire infrastructure is already built for barcodes while NFC has not been widely adopted-- it's getting there, but its not nearly as ubiquitous as card readers or barcode scanners NFC offers more benefits with peer-to-peer sharing rather than mobile payment solutions… the infrastructure needs to be built for it first

13. Hemlocke unregistered

That's the big problem. Barcode scanners are ubiquitous, and NFC kiosks are in their infancy. Why bother until the technology is more widely adopted? We all laugh at goofballs on the internet who post "First!," but then we give technology companies a pass for doing the same thing when it is an empty gesture.

19. teeker

Posts: 1; Member since: Oct 07, 2012

There are lost of Bar code scanners. Can they support bar code of passbook? I think some of bar code scanners need to be replaced.

2. Mxyzptlk unregistered

Wow it's only been out for a day and there's already talks of adapting the new iOS features. Innovation at its finest.

7. E.N.

Posts: 2610; Member since: Jan 25, 2009

Yeah not surprised. When NFC releases and all the stores start supporting and everyone is using the feature, Android users will say....well it doesn't matter, we had it first

9. Mxyzptlk unregistered

Unfortunately it's the truth.

14. Hemlocke unregistered

It may not happen soon. There are security concerns, plus you have to find a way for retail businesses to use it besides as a payment kiosk. Why replace the barcode scanner when it does inventory and payments?

4. tq3866

Posts: 25; Member since: Jan 20, 2011

could*

11. Whateverman

Posts: 3295; Member since: May 17, 2009

Not that I'm a baseball fan but what about other platforms? What apps will be used for other OSs? And what about feature phones...not that there are many out there anymore, but they do exist.

15. Hemlocke unregistered

I expect you will see Android adopt a similar system. NFC isn't big this year, nor will it even be big next year. It MIGHT get big if retailers could figure out other uses for it besides payments, or if the cost of the PayPass/NFC kiosk is cheap enough, but I just can't imagine it becoming "the next big thing" without meeting one of those two.

12. RyFry

Posts: 6; Member since: Sep 16, 2012

For our NHL team that is currently locked out we have one card that we keep scanning over and over for each game. This would be cool if more sports team offered this. You can already do it at movie theaters

16. RGreen

Posts: 83; Member since: Jul 06, 2012

Got to love it

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