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Louis Vuitton wants to sell you an Android Wear 2.0 watch for $3,000

By Damian M.

Updated: Jul 11, 2017, 8:14 AM

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Android Wearables

Something very odd comes out almost every time high fashion dabbles in consumer electronics. Expensive clothing brands are no strangers to high-priced tech accessories, and Louis Vuitton has already proven that it's not afraid to ask a hefty sum for products that are generally quite a lot cheaper. Back in March, the brand introduced a $5,000 iPhone 7 case, and now it's back with a $3,000 Android Wear 2.0 smartwatch.

The Louis Vuitton Tambour Horizon is pretty much what you would expect from an average Android Wear 2.0 smartwatch. It's based on the most widely adopted wearable chipset on the market right now – the Snapdragon Wear 2100. The same silicon can be found in the Huawei Watch 2 and the current-gen LG watches.

It comes with a 42 mm case, and a thickness of 12.5 mm. The luxury device features a 1.2-inch AMOLED display with a 390 x 390 pixels resolution, 521 MB of RAM, and 4 GB of storage. The whole thing is powered by a 300 mAh battery which should last about a day.

A major difference compared to most other smartwatches is the lack of an optical heart rate monitor, so forget about using this overpriced smart gadget as a fitness tracker. Apparently, this time piece is meant to serve primarily as a fashion statement.

Louis Vuitton Tambour Horizon (Graphite, Monogram, and Black)

The watch slightly differs in available apps, but not enough to justify its hefty price tag. It comes with exclusive apps that help you find your way in airports and cities, but we're sure there are alternatives that are just as good, be it for Android Wear or for the smartphone version of Google's OS.

In addition to the exclusive watch faces, the Tambour Horizon also features three different exterior styles, with different watch bodies and bands. The Graphite and Monogram variations retail for $2,450, while the Black version will set you back $2,900. For comparison, all variations of the LG Watch Style currently retail for less than $200 on Amazon.

If aesthetics matter to you more than your children's college fund, get your wallet ready, as according to LV CEO Michael Burke, the Horizon is only the beginning for the company. It is planning to dive deeper in the IoT market in the near future.

via Engadget

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Damian Momchev specializes in revealing the intricacies of mobile technology and gaming trends. Through his insightful analysis and reviews, he assists readers in understanding the dynamic tech landscape, focusing on how new technologies shape user experiences and industry standards.