Looks like Sony's 'Made for Bond' Xperia Z5 may not reach the U.S. at all

The Xperia Z5 is certainly a humdinger of a smartphone, featuring the quintessential Sony design along with a slew of top-spec hardware and a jaw-dropping shooter. With the dust having settled on its announcement, many fans will be wondering just when they can get their hands on the Japanese firm's new flagship. If you happen to reside in the United States, you could be set for a lengthy wait. The U.K. has already seen the Z5 launch, with a special promotional page outlining the device's coveted 'Made for Bond' status. On the corresponding page Stateside, though, James Bond's handset is the Xperia Z3+, which appears to suggest that the Z5 won't be making the trip across the pond. 

Of course, we could be reading a little too much into this. But if Sony did intend to drop the Z5 in the United States anytime soon, surely the campaign trail of promotion would already have begun with Miss Moneypenny. It could well be that Sony does plan to roll the smartphone out to the U.S., just not yet. However, Sony tends to operate a system of different smartphones for different regions, and if there is a plan to release the Z5 in the U.S., the company is doing a stellar job of hiding it. 

Here's the key difference on the Made for Bond pages for the U.S. (top) versus the U.K. (bottom):

Notably, the Xperia Z5 takes pride of place atop the U.K. page, while the Xperia Z3+ is almost tossed in near the bottom as something of an afterthought. 

Would-be purchasers, particularly those with an affinity to the Xperia range, will surely see this as a kick in the teeth -- perhaps justifiably so. The Xperia Z3+ / Z4 -- while not a certified disaster -- has been a bit of a disappointment, thanks largely to the Snapdragon 810 processor's thermal woes. A big U.S. launch of the Xperia Z5 could offer an opportunity for some redemption on Sony's part. Now, though, many prospective buyers might have to take their business elsewhere. 

More than half of our dedicated readers believe that the Z3+ / Z4's issues could spell trouble for Sony looking ahead, and based on this latest revelation, the future paints a decidedly uncertain picture. There's still a chance that the Z5 could make its way to the States at some point, though, and after the year that Sony's mobile team has had, here's hoping. 


source: Sony via Xperia Blog

Related phones

Xperia Z5
  • Display 5.2" 1080 x 1920 pixels
  • Camera 23 MP / 5 MP front
  • Processor Qualcomm Snapdragon 810, Octa-core, 2000 MHz
  • Storage 32 GB + microSDXC
  • Battery 2900 mAh(17h 3G talk time)



1. jesus_sheep

Posts: 279; Member since: Apr 18, 2015

Sony might go out of business after all.

8. Jango

Posts: 376; Member since: Oct 24, 2014

I think they should wake up asap, or else their mobile division WILL sink. PLUS FOR GOD'S SAKE, DO SOMETHING ABOUT THE CAMERA on your phones. I own a Z3 and I have seen the samples and reviews of the Z5, they are both just terrible, when compared to the competition, in fact I would go so far as to say they are worse than HTC's flagship.

12. TypicalGeek

Posts: 216; Member since: Feb 19, 2015

Right. Z5 got the highest mark from DXOmark for their crappy camera. Are you the Z3 owner who have a buyer's remorse, but don't want to admit it?

15. Jango

Posts: 376; Member since: Oct 24, 2014

I don't understand what you're referring to. Let's stay objective instead of making it about me. The Z3 similarly got praise from DXO mark and I have since owned for a whole year now and can see that their tests and results amount to rubbish. I'm also on the XDA forum from day 1 and people there are more objective. There are tons of comparison shots in a spectrum of different scenes and the Z3 consistently fails when it comes to colour production, detail, speed of capture, dynamic range etc. Only excelling in EXTREME low light, decent mic recording and superb image stabilisation in video.

19. LionStone

Posts: 1048; Member since: Dec 10, 2010

It must be you, or user error because I consistently get great shots from my Z3v...

23. Andrewtst

Posts: 696; Member since: Jan 25, 2009

Once you compare, you will know Sony camera output still far behind even the Z5 from review. I had test myself up to Z3, all fail on my expectation.

28. ogee4life

Posts: 105; Member since: Apr 12, 2014

you don't own a z3 cause i own a z and ve tested the z2 and z3 and i know they have very good cameras. The superior auto was were it lagged behind some of the competition in some conditions. But going into manual mode no real z owner will make these statements unless you have a defective unit. I have tested the note 3 and 4, s6 edge and s5 and trust me none beat Sony in manual mode and for landscapes, day light or good lighting the superior auto of the Sony trumps all the Samsungs mentioned above

31. Jango

Posts: 376; Member since: Oct 24, 2014

Be honest. Every test online in the reviews also supports my position. Only DXOmark rate the Z3 high. My own test using DSLR, iPhone 6 Plus and the Z3 showed the Z3 weaker in a few areas. Stronger in a couple of scenarios.

2. CamaroSS

Posts: 173; Member since: Jul 24, 2012

Z3+ shows up in the US 4 months after international launch. So will Z5. It's been like that forever. So what's new here? Nothing. There's ebay loaded with international models for the people who don't like to wait.

14. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Honestly, getting one from eBay would be cheaper if you wait about 2-3 months after releasing. But you just have to have watch out for the right frequency for LTE

3. rsiders

Posts: 1979; Member since: Nov 17, 2011

It really doesn't matter anymore. Sony has poor support. I'm still waiting on the supposed Lollipop 5.1.1 update for my T-Mobile branded Z3. There will probably be no Marshmallow action for us that took a chance on the Z3 either. Between Sony and T-Mobile, the update cycle has been abysmal. I'll probably keep my Z3 until next year or just flat out finish paying for it to keep as either a back up or resell it. Plus the reviews I've been watching on the Z5 camera have been highly disappointing yet again. Video looks just ok and the lossless zoom marketing is a joke. The zoom isn't lossless at all.

6. Randy_g

Posts: 70; Member since: Jul 10, 2014

At least you got the lollipop update while my Z3v is still on kitkat.

9. Jango

Posts: 376; Member since: Oct 24, 2014

THIS! I am in the exact position as you. I won't be selling the Z3 as I still believe it is the best looking Android flagship in the last two years, great battery life, optimised UX for smooth/fast experience, awesome bright display, micro sd support. BUT THAT CAMERA!? It really is the achilles heel of this phone and they didn't fix it in the Z5 from all the tests I've seen. I've ordered the Nexus 6P for the original Marshamllow experience, updates, qhd AMOLED display and bigger battery. The camera really was what sold me.

11. rsiders

Posts: 1979; Member since: Nov 17, 2011

The 6P looks really nice too. But yeah I saw a few different camera reviews for the Z5 and I was thinking really Sony again? The marketing hype was just too good to be true and it was. And I wouldn't count on Sony to support it and keep it up to date.

13. the_s2

Posts: 239; Member since: Nov 22, 2011

I don't get it why you guys keep crying for updates from sony. My two year old Z ultra which launched with 4.2 is running 5.1.1. Even the 3 year old Xperia Z is running 5.1.1. I guess carriers are to blame. Sony provides the best support among any android manufacturer.

18. arif270191

Posts: 10; Member since: May 24, 2014

Absolutely ryt....I have been using Z1 for last 2 years and my own is running 5.1.1 fir last 1.5 months....blame ur carrier...not Sony...they give updates better than many other brands....and I have never been any problem with my camera.. I took my photos in manual mode and they take pretty decent pic...even better than Samsung s5 and LG g3...so I will go for Sony again with z5 premium..

29. ogee4life

Posts: 105; Member since: Apr 12, 2014

check this out.https://recombu.com/mobile/article/sony-xperia-z5-camera-review-supertest-vs-s6-g4-moto-x-stylehttp://ausdroid.net/2015/10/09/sony-xperia-z5-vs-samsung-galaxy-s6-camera-shootout/ After checking these out if you still think the z5 is crap and diasappointing then there's really nothing more to say to u.

4. bikrame

Posts: 44; Member since: Aug 13, 2015

No wonder why sony fails and i wouldn't be surprised if they sell mobile unit by 2016

5. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Everybody's talking trash about that decision but it makes more sense than it doesn't, nearly no one would buy Z5 in US, this is Samsung and Apple dominated market, there is no way Sony could compete with those brands in media and costs of advertising and distribution would be much higher than revenue. Where I live, in Europe Sony is pretty strong brand, a lot of people trust their products because of great quality and design and often see Z3Cs and Z2 among my friends and in town. In US there is no way Sony would make profit, maybe if they went online only sell

30. ogee4life

Posts: 105; Member since: Apr 12, 2014

I think it's all about getting their act right really, they may not make what apple or samsung makes but they can do better than a lot of others still making money in the US and Canada. The problem is with Sony, they don't want to work with the carriers effectively. The carriers in the US demand a lot more and Sony isn't willing to compromise on its core beliefs. They aren't serious to me and have had the wrong approach in their mobile division. If they don't succeed they only have themselves to blame. Sony r rigid and don't want to adapt to the competition for value in price and support, branding is poor with non existent marketing.

7. akki20892

Posts: 3902; Member since: Feb 04, 2013

i don't care, i'm getting from ebay......!!! excited

10. Jango

Posts: 376; Member since: Oct 24, 2014

Don't do it bro, if you care about camera. If not, it really is the best device otherwise.

20. buccob

Posts: 2975; Member since: Jun 19, 2012

I care about camera... and I am very happy with my z3c... I tested against many devices ever since I got it... and the only one I kinda envy was recently the Galaxy S6... the rest was similar with some pros and cons on both sides... If you know your way around Manual mode it is great... if you only use it on SA then it is only "good"

22. CamaroSS

Posts: 173; Member since: Jul 24, 2012

Z5 camera is excellent unless people are looking at ancient samples from pre-production sw. They actually improved the auto mode on Z3+ a lot. Z5 camera should have no problem beating that. https://recombu.com/mobile/article/sony-xperia-z5-camera-review-supertest-vs-s6-g4-moto-x-style

24. TMach unregistered

Please stop with the Sony trolling! The cameras on the Xperia series are pretty darn good and the Z3+ takes great pics, assuming you actually know what you are doing. I really don't know why you guys don't go shell out for a DSLR! I am waiting for the Xperia Z5 Premium, end of! Sony may have gotten its software algorithms wrong in the past, they have had to fix camera issues by releasing software upgrades to get the right level of performance out of their cameras in the past but certainly not the 3+! Funny how those guys who persistently flame a brand always start off with...I own a *brand name* and then start to belly ache! I have bought phones that disappointed me in the past for whatever reason, I simply make sure they get sold damn quick! By the way, this strategy makes sense here in the UK as you see more Sony phones on your daily commute than any other brand save for the iPhone! Don't like it don't buy it....not complicated.

16. KushielAOC

Posts: 31; Member since: Sep 02, 2015

Good thing I already ordered my Premium for the US.

17. hellonerds

Posts: 334; Member since: Aug 27, 2013

Looks like nexus 6p for me then.. too bad it's out of stock..I'll enjoy my note 4 for now.. I wanted z5 premium but to thinking of it I want a pure android now..

21. monoke

Posts: 1174; Member since: Mar 14, 2015

Grab marker. Grab z5 box and write 'made for bond'. Draw lil gun for finishing touch... There, happy now?!

25. Ezio2710

Posts: 548; Member since: Aug 22, 2015

I think PA would happy if they bad or negative post about Sony and also they don't want Sony on game. My suggest to PA, don't give hands to Apple because they at top of the game. If u want to avoid Sony then avoid it fully, dont post bad and even good things about Struggling OEM

26. nomiking8

Posts: 16; Member since: Dec 29, 2014

Only xperia z.z ultra....z1 and z2 were the best models of sony...now a days z3...z4 and even z5 got same sd810..which sucks.... Try to change soc nd camera too...

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