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Lenovo's smartphones enter new markets, will challenge Samsung and Apple in Africa

Posted: , by Florin T.

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Lenovo's smartphones enter new markets, will challenge Samsung and Apple in Africa

As of 2013, Lenovo is one of the world’s top 5 smartphone makers, following Samsung, Apple, Huawei and LG. The Chinese company - which, as you may know, is the globe’s leading PC vendor - certainly wants it smartphone business to grow even more, and that’s why it agreed to buy Motorola Mobility from Google for $2.9 billion. Still, until the Moto buyout is completed, Lenovo is getting ready to enter new markets with its own smartphones.

Come March, Lenovo will launch smartphones in Nigeria, where Samsung, Apple, Huawei, Nokia and others are already commercializing their handsets. With more than 150 million mobile users, Nigeria is Africa’s largest mobile market, so it is a key country in the region.

According to Bloomberg Businessweek, Lenovo will begin selling handsets in Nigeria in the first week of next month. It’s going to release no less than 7 smartphones, including the ultra-thin Vibe X (pictured above), the S930 and the S650 - all running Android.

After Nigeria, Lenovo will enter other African markets.

"We have a road map in 2014 to move into countries like Ghana and Ivory Coast and in order to do that we are doing a lot of investigation in the background," declared Graham Braum, Lenovo’s general manager for Africa.

Lenovo is still far from the world’s top two smartphone makers (Samsung and Apple) when it comes to sales numbers, but a successful presence in Africa may help closing in the gap.

"If Lenovo implements the strategies that made other companies from emerging markets successful, it stands indeed a good chance of winning rapid market share," said Anna Rosenberg, senior analyst for Sub-Saharan Africa at Frontier Strategy Group.

source: Bloomberg Businessweek

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posted on 12 Feb 2014, 20:08 2

1. crazymonkey05 (Posts: 182; Member since: 20 Nov 2012)

Dam there has been so much news about lonovo recently....I'm starting to think there sponsoring phone arena ;)

posted on 12 Feb 2014, 21:56 5

2. Florin.T (Posts: 253; Member since: 16 Dec 2013)

We write news about companies that make news. And Lenovo is among them.

posted on 12 Feb 2014, 23:27

3. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)

And for guys who think that Lenovo is only minor smartphone maker, not true. Lenovo itself is fifth biggest snartphone maker in the world and with Motorola, they are third.

posted on 13 Feb 2014, 03:42

5. X.E.R.O. (unregistered)

I agree. Lenovo has been flooding the international market with their smartphones. It's only a matter of time before they do the same in the U.S. with the Moto brand.

posted on 13 Feb 2014, 09:10

8. kabhijeet.16 (Posts: 813; Member since: 05 Dec 2012)

Please enable the dislike buttons plz...

posted on 13 Feb 2014, 01:44 1

4. andynaija (Posts: 964; Member since: 08 Sep 2012)

This is good news for both Nigeria and Lenovo. Lenovo is doing great, bringing new products that help add variety and advance mobile technology. Keep it up Lenovo!! #MyHomeland :)

posted on 13 Feb 2014, 04:50

6. Cyberchum (Posts: 729; Member since: 24 Oct 2012)

One way to success here will be there ability to compete well with Tecno and Gionee. Bring good midrange and low end phones with good specs and attractive price points and updates to their devices especially the high ends and midranges.

posted on 13 Feb 2014, 06:58

7. Neutral (Posts: 30; Member since: 19 Oct 2013)

Ethiopia, please

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