Lenovo CEO: we want to sell smartphones in the U.S. next year

Lenovo CEO: we want to sell smartphones in the U.S. next year
Chinese manufacturer Lenovo wants to start competing in the U.S. smartphone market. The company's CEO, Yang Yuanqing, says that even though the company has conquered the PC market, it seeks new areas of growth. "Smartphones are our new opportunity," the executive told the Wall Street Journal, "As a public company you always have to consider how to grow."

Speaking about growth, in its home market of China, Lenovo is the second largest smartphone vendor trailing only Samsung. The Korean manufacturer enjoyed a 17.4% share of the Chinese smartphone market in 2012, topping the 11% share owned by Lenovo last year. But the major point to note is that Lenovo's share in 2011 was just 4.1%.

Last year, Lenovo concentrated on emerging markets like Russia, Indonesia and India. Next stop is the U.S. and Europe. Lenovo is not about to just saunter into the states and grab another manufacturer's share. The company will need to work to make its name known in  the U.S. and Europe. Take a look at the PC market where world-wide, HP leads with Lenovo a close second. In the states,  Lenovo is the fifth largest PC manufacturer with a 9% share.

Yang compares the smartphone industry to the fashion business. "We know the importance of marketing, and we will strengthen that," Yang says. One thing that Lenovo will have to learn is the difference in how smartphones are sold in the U.S. Unlike in Asia where retailers sell the bulk of smartphones, in the U.S. the mobile phone manufacturers depend on the mobile carriers to sell their products.

source: WallStreetJournal

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30 Comments

1. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Good luck Lenovo!

2. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Just make a K900 with LTE and a silvermont cpu with a bigger battery and an 8 core power vr gpu and it would be faster than anything running an a15 or krait cpu by a ton while getting 2 days of battery life with average use.

20. CellularNinja

Posts: 306; Member since: Sep 27, 2011

Yeah, if they just make a smartphone equal in quality & design to their laptops then I bet you they'll do great

28. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

I agree with that. Lenovo COULD do well here, but you never know how turns out. Id buy one depending on the design and specs

3. b1acktiger

Posts: 223; Member since: May 19, 2012

Its worth mentioning that Lenovo makes pretty good looking smartphones that i've seen in budget segment. Couple of month back one of i bought P700i in the month of launch. after a week, the battery leaked and i say, they are ruining the brand value they have in PC. Customization is terrible, You can't even go to next line in text messages. Android with Go Launcher in some of the models. Good Luck lenovo. Atleast i'm not going to buy again.

4. mydi.maus unregistered

Wanna see what lenovo has to offer,your flagships will knock lg Samsung and Sony off their throne...

5. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Sony maybe, LG most likely not, Samsung definitely not. I don't see Samsung getting off of their throne for another 2 or 3 years at least, Sony will be easy to beat here in the U.S, but LG is kind of a challenge.

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Only time will tell how well Lenovo is able to do in the U.S. But if they are serious about stepping up the game, that can only be a positive outcome for the U.S. smartphone consumer. I say - Bring it on!

8. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

If Lenovo decides to go all in with the U.S market with a high end phone (maybe a nice mid range to go along it), decent marketing, and multiple carrier deals, then they could make an impression on the U.S market, and that's great. However, if they just provide a few mid range handset on one or two carriers with no real marketing, they don't stand a chance and will be drowned out by all the big OEMs. If they want to make a dent, they need to give it all they've got.

11. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Not bad! Good job Lenovo!

12. HDShatter

Posts: 1021; Member since: Jan 17, 2013

I would really like to see a direct comparison to pure view, HTC One and the S4. Those images were hard enough to find doubt we will ever see a comparision. The K900 has also been rooted already, very little info on that outside of Chinese forums.

13. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Yeah me too! Don't know why those reviewers haven't do a camera comparison between these phones yet.

14. HDShatter

Posts: 1021; Member since: Jan 17, 2013

If any editors on Phone Arena want to you can buy a k900 direct from China for about $600.

15. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

*done

16. Jason2k13

Posts: 1466; Member since: Mar 28, 2013

ummm since the photos are not zoomed in, it looks exactly the same as HTC ONE or S4 camera? We just need a side by side comparison, and theres not much info on what phone is used to take those pictures?

17. HDShatter

Posts: 1021; Member since: Jan 17, 2013

K900 camera is an exmor RS 13mp, sameas the S4 but it can take in more light because the FL is lower.

18. vincelongman

Posts: 5723; Member since: Feb 10, 2013

Also depends on software, for example the Xperia Z's photos look somewhat washout compared to the Galaxy S4, both have the same Exmor RS sensor. I also hope PhoneArea (or another site) do a comparison between the K900, Lumia 928/925, S4, One and iPhone 5.

29. ncarlosmiguel

Posts: 206; Member since: May 14, 2013

If Lenovo can't knock Samsung in their home court, how will they do it in US?

6. FlushGordon unregistered

Any idea why they chose Intel instead of Qualcom? Please don't give me that "because intel is faster" answer crap...do you think they have made the right decision? I'm a bit skeptikal about the intel platform(ditto tegra4) because major OEMs seem to ignore it atm...

9. HDShatter

Posts: 1021; Member since: Jan 17, 2013

x86 in phones is the future and Lenovo hopped on board early. There are very few apps that are x86 native for android but a good example is MX player's x86 Codec. You can get it here:https://play.google.com/store/apps/details?id=com.mxtech.ffmpeg.x86&hl=en Video of it but its in Chinese.http://video.sina.com.cn/v/b/104342859-1846559912.html Arm needs to get its heat/power consumption under control. Intel is 1 generation away from beating them in that if they don't lower it soon.

19. FlushGordon unregistered

so the K900 is Intel's guinea pig I presume

27. HDShatter

Posts: 1021; Member since: Jan 17, 2013

Theres been other intel phones but the K900 is the first thats actually decent.

21. pyradark

Posts: 895; Member since: Jun 10, 2012

I kinda like the intel phone from lenovo, cool looking phone!! Do what you have to do but dont bash nor sue like others hahaha

22. InspectorGadget80 unregistered

They are going too end up like Huwaei. Because not too many know Lenovo. Even though they have nice handsets still consumers WONT buy a brand they don't know.

23. roldefol

Posts: 4744; Member since: Jan 28, 2011

In the US at least, Lenovo is a known and trusted PC make. I had to correct a Best Buy salesman, but essentially IBM sold its consumer PC business to Lenovo. So they've got the ThinkPad trademark, etc. I think if any Chinese company can break into the US smartphone and tablet markets, it's Lenovo.

24. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

There was some recent internet buzz about Lenovo making Windows Phones too. I wonder if there is any truth to it.

25. papss unregistered

They would have come with a much better product that the competition for me to jump to ANY Chinese brand. I try to not support their economy anymore than I have to. There are too many other good mfgs for that imo

26. roldefol

Posts: 4744; Member since: Jan 28, 2011

I try to be open-minded about global companies and foreign-owned businesses, but it's widely known that China does not compete fairly. And that's not even accounting for human rights and pay practices. I have no buying from S Korea, Taiwan and Japan, but China gives me pause.

30. papss unregistered

Agree completely... Hell I've been supporting South Korea for year through LG and SS.

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