Legere: "We're going to do the things to help customers that the other guys won't do"

If you want to know what T-Mobile CEO John Legere is all about, a telling moment came during an interview with Bloomberg. Before the T-Mobile sponsored Macklemore concert, Legere was asked by the interviewer which of the rapper's songs he liked the best. After answering, the executive turned to the interviewer and asked, "Yours?" This is a man who obviously cares about other people. Not too many executives in the same position would have bothered asking.

Once again, Legere directed his razor sharp wit at AT&T and its buttoned down CEO Randall Stephenson. Talking about the AT&T building, not far from where the concert was held, Legere said that in the daytime, you would find empty floors in the building "because times are tough at the Death Star."

Legere denied that he has instigated a price war. Instead, he complained about the other carriers using consumers to raise their EBITDA (a metric measuring cash flow) margins above 55%. "This is a profitable growth business for us," said the CEO, wearing his now trademark leather jacket and T-Mobile "T"-shirt. The point he was making is that when it comes to how this pricing is affecting T-Mobile, he is on top of it all. What he can't control is how T-Mobile's innovations will affect his rivals. "Price is an issue relative to them (his rivals) and the issue is that customers have been getting screwed".

There is some irony here. At CES, Legere tried to sneak into AT&T's party that featured Macklemore and was kicked out. Having a T-Mobile sponsored Macklemore concert is a typical Legerian move. But outside of the other carriers, who is complaining? The CEO has the Midas touch right now. And what about the rumored Sprint acquisition of T-Mobile? "I'm open to looking at options," said Legere who appeared not to be worried at all about the possibility of losing his his job in a merger.

There is no doubt that John Legere is the man of the moment in mobile. To see what he thinks of the price wars, the battle over spectrum, and a possible Sprint acquisition of T-Mobile, click on the video below.

source: Bloomberg



1. Doakie

Posts: 2478; Member since: May 06, 2009

'And what about the rumored Sprint acquisition of T-Mobile? "I'm open to looking at options," said Legere' In the words of Darth Vader, "NOOOOOOOOOOOOOOOOOOOOOOOO!"

3. hurrycanger

Posts: 1765; Member since: Dec 01, 2013

I feel the same, lol.

5. Hammerfest

Posts: 384; Member since: May 12, 2012

this... again and again and again and again... looping for eternity... Well, the ONE SINGLE way I would accept it is if Legere was to becoome lead for the combined company... because Sprint's plans and pricing suck major ****.... Burn in hell Hesse ($10 for Premium Data mandatory fee for smartphones even if the area you live and work in have no 4G coverage, 5year customer GONE in an instant!)

16. Shatter

Posts: 2036; Member since: May 29, 2013

If Tmobile is sold it would stay the same, it would just be under a diffrent company.

14. Zero0

Posts: 592; Member since: Jul 05, 2012

In my honest opinion: The US government will not approve of a combined Sprint + T-Mobile. It would jump to become the largest carrier in terms of subscriber base, and Sprint _already_ has the most spectrum on its own. It's too big. I have a feeling that T-Mobile is playing Softbank for another break-up fee: more spectrum and cash to fuel its next wave of upgrades.

17. Shatter

Posts: 2036; Member since: May 29, 2013

They need that $ to put up 700mhz LTE.

18. Zero0

Posts: 592; Member since: Jul 05, 2012

Here are things T-Mobile could/should spend on: -Upgraded fiber backhaul network-wide (but particularly in the 2G EDGE areas, which have terrible backhaul as far as I know) -700MHz LTE equipment (if it's not there already) -Spectrum at the upcoming auctions (600MHz is a particularly interesting target)

15. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

What do you guys do? repeating what other clueless people say? Get it straight, it was not Darth Vader. It was Luke, when he found out, Vader was his father :) http://youtu.be/cbeR6uYxU50

26. iguanad

Posts: 5; Member since: Jan 30, 2014

Um, you shouldn't call people clueless. Especially when you are wrong. Vader also said it at the end of Revenge of the Sith when he found out Padme was dead. Granted, it was cheesy.

27. downphoenix

Posts: 3165; Member since: Jun 19, 2010

you dont know your star wars memes. They are quoting Vader at the end of Revenge of Sith, who had the most dramatic and cheesy screaming of "noooooooo" in cinema history.

2. hurrycanger

Posts: 1765; Member since: Dec 01, 2013

I take "I can't talk about that" as a yes.

4. twagn

Posts: 16; Member since: Jan 02, 2014

He'll be the CEO of T-Sprint

6. papss unregistered

Before you do what other carriers won't at least do what they do and have good coverage... Then just maybe we can talk. You won't get my business until your coverage is WAY better than it is

10. sgogeta4

Posts: 394; Member since: Feb 02, 2011

better than sprint still in most places. has to catch up to verizon and ATT in most places but the fact that it's not CDMA means it's better in every other country too.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

700MHz Spectrum...

19. Zero0

Posts: 592; Member since: Jul 05, 2012

It'll help building penetration, but don't expect much in terms of a larger LTE footprint. To my knowledge, T-Mobile's rural backhaul is atrocious and won't handle an LTE network too well.

21. Augustine

Posts: 1043; Member since: Sep 28, 2013

When you consider that AT&T and Verizon were handed over spectrum for free, the government picked the winners over others by granting such dishonest advantage to them. Everybody else has to pony up dollars for spectrum and, thanks to cronyism, the market is distorted with two huge players. Of course, since they were two, the politicos, whose wallets were filled with grease, justified it as not a market interference nor a monopolistic move, or so goes the logic inside the Beltway.

24. evarod48

Posts: 154; Member since: Oct 30, 2012

if you wait till they have outstanding coverage, it will be too late to get in on the cheap plans.

7. Sprissy

Posts: 193; Member since: Feb 11, 2012

I am a Verizon customer, and I will be the first one to say I feel raped of my money every month when I pay bill, the only thing that keeps me there is the service works and I need my only phone to work where ever I go. That being said, I am very impressed with John Legere, I hope expansion plans go well as I will be keeping an eye on this, someday I just may make the switch.

22. 14545

Posts: 1835; Member since: Nov 22, 2011

Same here. If they would upgrade their network for greater coverage to even come close to competing with VZW, I would say adios in a heartbeat.

8. tiburonpineda

Posts: 40; Member since: Feb 27, 2012

just add more towers and I'm in!

9. E.S.1

Posts: 308; Member since: Sep 14, 2013

I love this guy and T-Mobile...just their coverage is not great and that is the only reason why I'm overpaying for 3 lines for my services to ATT.

12. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Legere and Branson are my favorite CEO's, both know how to think outside the box and shake things up.

13. Killertech2099

Posts: 148; Member since: Sep 28, 2013

He's not losing his job any time soon,best CEO ever, it might as well own sprint

20. Fuego84

Posts: 357; Member since: May 13, 2012

It be so cool if T-Mobile would do a discount promo where if a customer entered T-Mobile in a leather jacket and a T-Mobile t-shirt or just the shirt it self, said customer gets a $10 discount on his bill.

25. clevername

Posts: 1436; Member since: Jul 11, 2008

Cant wait to see what crazy Gideon will do next

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