LeEco sets up shop in U.S. Silicon Valley, wants to compete with Apple, Google, Samsung and Amazon


Chinese technological big-shot LeEco's communication might come across as arrogant, deluded, and ambiguous at times, but at least the company shows effort to back its statements by getting stuff done.

Formerly known as LeTV, the entertainment-mogul-turned-device-maker opened its official U.S. headquarters, signaling its intent to bring its products to America. Most of its competitors, like Xiaomi and Meizu, are still cautious about establishing a presence on U.S. soil. The HQ is located on North First Street in San Jose, California and stretches across 800,000 square feet. It's home to around 250 employees now, projected to grow to about 800 by late 2016.

The company's business model is similar to Amazon's – sell solid pieces of gadgetry at cost and get customers hooked onto an ecosystem of paid content distribution services. LeEco believes its ecosystem is second to none and nicer to live in than the well-established worlds of Apple, Google, Samsung and Amazon.

While a healthy dose of skepticism seems due, we have to give credit to LeEco for creating job positions and investing in its U.S. expansion.

source: Ubergizmo

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18 Comments

1. sip1995

Posts: 1771; Member since: Feb 07, 2014

How is it possible for a (previous) unknown company open a store and sell its products in America and known companies like Xiaomi and Meizu can't do anything like that....How ?

3. ibend

Posts: 6747; Member since: Sep 30, 2014

the owner of LeEco have huge amount of raw cash.. they even invest to make electric supercar (obviously called Le Supercar), and they already build the concept car

4. ibend

Posts: 6747; Member since: Sep 30, 2014

btw, xiaomi (and lenovo) already kcked from top 5 smartphone manufacturer,http://www.androidauthority.com/lenovo-and-xiaomi-689773/ OPPO and vivo replace their place, and I never know that vivo is big player until that news.. china market is really unpredictable :-/

8. Adsr14

Posts: 118; Member since: Aug 08, 2015

Its not that they were unknown I think since we all mostly focus on phones here visiting phonearena never realized a company like that ever existed. They're the "Netlix of China" I read everywhere. Imagine a country of a billion people compared to 300,000, I'm sure they have money.

10. xfire99

Posts: 1205; Member since: Mar 14, 2012

Patents. Chinese brands like Xiaomi doesnt owns many patents and if they start to sell phones in USA. Then they wont keep such low price as they have now. Also carrier subsidies. Without carriers support and they cant compete with Apple/Samsung and other brands with same prices.

5. TerryTerius unregistered

I wonder how Silicon Valley is viewed in other countries? If having a building there lends a certain degree of prestige or not.

13. ibend

Posts: 6747; Member since: Sep 30, 2014

its just famous place for IT leading companies such as nvidia, intel, facebook, EA, google, yahoo, adobe, apple, etc that have headquarter in that area, and hundreds of other brands also have building there.. but it wont change anything if they just open a "shop" there.. they'll get some publicity through media for the next 1-2weeks, but I guess they'll be forgotten after that

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It did back in the 80's. Now it just a business district with big company names.

7. Rocket

Posts: 658; Member since: Feb 24, 2014

Agree!

9. mixedfish

Posts: 1555; Member since: Nov 17, 2013

Damn that guy in the blue checkered shirt is huge.

11. redmd

Posts: 1936; Member since: Oct 26, 2011

I think he's a mascot. Lol

12. ibend

Posts: 6747; Member since: Sep 30, 2014

he eat Ronald McDonald for breakfast

14. gersont1000

Posts: 473; Member since: Mar 13, 2012

This is great news! I've been looking at several of their phones over the last year and really like them. The only thing stopping me from buying the phones (well spec'd, designed and at great prices) is the compatibility with US networks.

18. Adsr14

Posts: 118; Member since: Aug 08, 2015

Exactly me too. For me ive always admired Letv/LeEco and Meizu but they always have the dam 1/3/7 LTE set up.

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

PA - its a heavy "DOSE" of skepticism ... lol

19. poptart574

Posts: 223; Member since: Feb 29, 2016

Anyone that even remotely calls out or challenges PA's darling will get the stink eye. Too bad cause things like that kill your credibility.

21. ava51

Posts: 86; Member since: Feb 12, 2016

How do you pronounce LeEco?

22. robertdenaro116

Posts: 64; Member since: Mar 07, 2016

their latest phones don't have a headphone jack?

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