Latest data shows Android with 81.2% of the global smartphone market for 2014

Latest data shows Android with 81.2% of the global smartphone market for 2014
The latest data from Strategy Analytics shows that while Apple's iOS is on the rise and Android is slumping, the latter still owned 81.2% of the global smartphone market for all of last year. That is up from the 78.9% market share that Android held for 2013. 1.4 billion Android handsets shipped during 2014, up from the 780.8 million tallied in 2013.

For the fourth quarter, 291.7 million Android flavored models were shipped, good enough to equal 76.7% of global smartphone shipments during the three months. That is up from the 227.3 million units in transit during Q3 in 2013. However, the overall large increase in smartphone shipments means that Android actually had a higher 78.3% share of the market in the year-ago quarter.

Apple's iOS was a distant second with 192.7 million units shipped for 2014. That equals 15% of last year's global smartphone market, down from the 15.5% iOS held for all of 2013. For the fourth quarter of 2014, Apple shipped the now famous 74.5 million iPhones which is equivalent to 19.5% of the smartphone market.

Microsoft shipped 38.8 million units in 2014, three million more than the prior year. On a percentage basis, that works out to a 3% market share for Windows Phone for all of last year, down from the 3.6% it garnered in 2013. For the fourth quarter of 2014, 11.3 million Windows Phone units were shipped which was good enough to represent 3% of the market. That was up from the prior year's 9.6 million units, which equaled 3.3% of the global smartphone market.

For 2014, 1.028 billion smartphones were shipped, up from 990 million the year before. For the fourth quarter, 380.1 million units were in transit versus the prior year's 290.2 million

source: StrategyAnalytics



1. Crispin_Gatieza

Posts: 3137; Member since: Jan 23, 2014

I'd like to see this broken down like other sites do by showing Google separate from AOSP.

29. sgodsell

Posts: 7365; Member since: Mar 16, 2013

There is Android brands in China and India that never reach any other markets. In fact even Samsung has been loosing ground in both China and India to other native Android OEMs. But Samsung has been gaining ground in North America and Europe.

2. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Android broke record of 1.2 billion shipped. No financial records broken with 81% market. Kudos, there is more then one OEM.

28. sgodsell

Posts: 7365; Member since: Mar 16, 2013

So true. There is like hundreds of Android OEMS and brands of all kinds over the globe. Even a number of Android devices from other markets will never come over to North America and vise versa. Its still a huge market.

76. xondk

Posts: 1904; Member since: Mar 25, 2014

I want to point out that if you gather up the profit from ALL sold android devices it would probably be a record, but since they are split between companies.....

77. FlyingDutch

Posts: 97; Member since: Jan 30, 2015

What? Something that costs NOTHING still didn't achieve 100%? What? Is the market share in decline? Wow, it must REALLY suck.

3. gustavoace

Posts: 187; Member since: Nov 13, 2012

This means we have more devices running KitKat than iphones in the world... And as much android devices with 2.3x as iphones with iOS 7.x It's is quite impressive.

9. AfterShock

Posts: 4146; Member since: Nov 02, 2012

I doubt we'll hear much if any praise from them, nothing yet anyways. Not that anyone is asking. Too busy with financial victory in their minds while hanging out at pornhub no less, 15% market share and they rivalled Android in that usage, OMG! Makes ya want flash a blacklight near anyone's iPhone for yucks. I do say!

16. AfterShock

Posts: 4146; Member since: Nov 02, 2012

How the, you find that so fast lol. The h8t be coming..err never mind. +1

18. RebelwithoutaClue unregistered

Lol just a little tip... don't google Semen iPhone... the stuff you read and see lol...

22. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Nearly calved a freaking lung, days like today, glad I'm shaved, showered an at peace with my destiny's end point. +1

4. Edward_bly

Posts: 278; Member since: Dec 11, 2013

The power of unity.

7. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

What unity? The reporting of "Android" is far from unified. I would bet that the percentage of "Google Android" is less than half of that total, and then it gets broken down even further.

10. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Couldn't have been more then 20-50 million non Google. Amazon an others didn't break that, nor did CM. Not sure where else they would be hidden in OS market share in that list. I never see all these hot selling asop phones anywhere, an most stuff being made in China is being reported so yeah. Help us buy into that less then half that total.

30. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

China/Asia had to make up a significant percentage, but that is not broken out in the numbers. Outside of Europe and the U.S., where does Google have a significant presence?

33. AfterShock

Posts: 4146; Member since: Nov 02, 2012

How though, under what heading, its listed by OS right? So not using Gapps, but asop an no app store or Eco system an they take a substantial number out of them above? I'd say no offence but burden lays on you to show that somehow other then theorists coffee shop talk.

58. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Napalm_3nema. This are just numbers. I am interest in the strength of the platform as a whole. Android with Google backing is still more attractive to me than those that does not. e.g Tizen and WP even iOS. iOS is really nice, if Apple don't limit their latest greatest software feature to the current year flag ship model only. I might still be using one because of their exclusive Apps.

72. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

What does the iPhone 6 have that the 5S does not except for a hardware feature, Apple Pay?

82. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Home screen view and reachability. This round the screen size increase make it a good enough reason to upgrade. So the software get only two unique features. A choice of home screen view would be nice even on iPhone 5s. Having exclusive software features to new flagship device has always been Apple policy.

5. livyatan

Posts: 867; Member since: Jun 19, 2013

You have a mistake in the article, 38.8 million Windows phones was for the whole year, not Q4

70. sgodsell

Posts: 7365; Member since: Mar 16, 2013

Microsoft was projecting that they would sell 45 million devices for 2014. So they fell short by 6.2 million devices.

6. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

The bad news of the report is the decline of the Windows phones. I really hope the trend goes upward again as Android starts to be a near monipoly and having some comptetion is always good for consumers. I hope Microsoft cant get that 3% to at least 10 in the coming years (I don´t think it´s possible to get there in just one year :)

15. HansGoneInsane unregistered

I agree. But Microsoft won't give up and I think that in the end it will pay off. Give them 3 more years and they will matter in the market. I think Microsoft has made some great decisions since the change in its leadership and they are heading in the right direction.

78. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

I fully agree, Windows 10 is given all the steps in the right direction, but saddly enough it doesn't come till the end of the year, so I can only hope that they'll run the extra mile during this year time.

26. RebelwithoutaClue unregistered

I do hope Android's market share will drop too, might sound weird coming from an Android user. But like you said competition is good. But also the more market share they get, the more they will get into problems because of monopoly laws. Just take a look at Microsoft with their Windows pc's.

31. sgodsell

Posts: 7365; Member since: Mar 16, 2013

Nothing came of it. All Microsoft did in the end was pay a few fines.

41. RebelwithoutaClue unregistered

And they had to offer the browser choice option, they had to come up with different Windows versions, including one that didn't ship with mediaplayer. And 1.35 billion dollars is hardly a few fines, which was only to the EU, in California they had to pay another 1.1 billion dollars. Besides the fines, they were limited in the software they could bundle with Windows. If they would do that on Android, that might cripple its functionality. Perhaps you would get a store choice when you first startup your device.

84. sgodsell

Posts: 7365; Member since: Mar 16, 2013

Like I said before nothing came of it. Microsoft initially gave the browser option , but dropped it afterwards. Also Microsoft was suppose to uncouple IE from Windows but never did. So in the end Microsoft's hand was slapped, paid a few fines, and just went their merry way. You are trying to make it look like Microsoft paid too much and serve a jail sentence. Microsoft only paid the fine after 13-14 years which is chump change to them after all that time passed.

85. RebelwithoutaClue unregistered

They haven't dropped the browser option, it's still there but just for European versions of Windows. Only after December 2014 it is no longer required, since the obligation expired. Also because of the browser choice option, you saw a rapid decline in people using IE as their main internet browser. And this has less impact on Microsoft then it will on Google, if it ever came to Google not able to provide their apps.

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