Latest Samsung Galaxy S II ad tackles 4G on the AT&T version of the Apple iPhone 4S

Latest Samsung Galaxy S II ad tackles 4G on the AT&T version of the Apple iPhone 4S
The latest ad from Samsung that pokes fun at the Apple iPhone 4S takes a shot at the smartphone's 14.4 Mbps download speed on the carrier's HSPA network vs. the 21.1Mbps speed on the Samsung GALAXY S II riding AT&T's HSPA+ pipeline. The latter is considered 4G by AT&T. Of course, AT&T has also considered some other 14.4Mbps models to be 4G, such as the Motorola ATRIX 4G. While there had been some reports that Apple and AT&T were working on adding a 4G icon on the carrier's variant of the iPhone 4S, that has not happened which the commercial does poke fun at.

As the ad begins, the caption shows those waiting in line for the next Apple iPhone in Denver, Colorado with 15 hours to go. We see a few people staring at what we assume is the Apple iPhone 4S. The conversation centers around whether or not the phone they are staring at is a 4G unit. "Is it 4G?," asks one. "It doesn't say," responds a blond girl.

When a passerby with a handset walks close to the line, she is bombarded with questions about whether her phone is 4G or not. "Your phone, is it 4G?" she is asked. She replies in the affirmative and reveals that her phone is a Samsung. "It's a Sam-sung," says the blonde Apple iPhone user, with such disdain that you would have thought she was being told to actually breathe the same air as an Android owner. When the Samsung user inquires why the group didn't just buy a 4G phone, all the Apple iPhone crowd could do is make fun of her. But when they come to the realization that their iPhone is not 4G, all they can do is act depressed.

It's another great ad by Samsung which has done an amazing job at satirizing those who think that there is only one smartphone in the world. Certainly the Samsung Galaxy S II is becoming more of a household name with these spots, even amongst those who don't follow the industry. As we reported earlier, 33% of Apple iPhone 4S owners think they own a 4G enabled phone although this ad might set them straight.

source: YouTube via Samsung

Related phones

Galaxy S II AT&T
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 2 MP front
  • Processor Samsung Exynos, Dual-core, 1200 MHz
  • Storage 16 GB + microSDHC
  • Battery 1650 mAh(8.00h talk time)
iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB

FEATURED VIDEO

52 Comments

1. The_Miz

Posts: 1496; Member since: Apr 06, 2011

First. Samsung needs to get over themselves. 4G is so overrated and it consumes battery life like termite on wood. The 4S can at least do HSPA+ which is significantly faster than 3G. Samsung's just trying to play coy here.

8. goflet

Posts: 50; Member since: Oct 31, 2011

so if 4g is overrated( or with your logic 3g is overrated too) why the hell previous iphone was called iphone 3G and 3GS? it seems a very pretty big deal to me

40. iamcc

Posts: 1319; Member since: Oct 07, 2011

Not so sure about that... I leave LTE turned on my Thunderbolt all the time and get a whole day out of the battery no problem.

48. GeekMovement unregistered

LTE is coming to iPhone too so you can learn to shut up.

2. bigboy029

Posts: 74; Member since: Jan 03, 2011

does anyone else think tis is kinda pathetic?? I mean I'm all for Samsung but come on now. This makes them seem sort of desperate to me... I don't know. It's just I think they can do better.

3. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Of course they're desperate. They got called out when they kept copying the UI of the iPhone with their Galaxy phones and now they're resorting to cheap potshots.

4. scnix

Posts: 41; Member since: Jul 01, 2010

Samsung looks like they're having fun more than being desperate imo. /chillpill

30. InspectorGadget80 unregistered

I remember The Rock took a cheap shot at you Miz during Wrestle Mania. Quit repeating your monkey ass self.

49. Sprintfan

Posts: 68; Member since: Nov 18, 2011

The_Jizz

6. goflet

Posts: 50; Member since: Oct 31, 2011

i suggest you to seach youtube \" mac vs pc\" and see how pathetic apple is with those commecials. apple does these kind of commercial all the time.

9. itsius1

Posts: 49; Member since: Oct 19, 2011

and it will be even funier if apple will patent straight comparisson commercial such as the mac & PC commercials.... i agreed with this commercial because samsung is playing apple with their own previous game...

12. geedup

Posts: 74; Member since: Dec 01, 2011

The challenger has to call out the champ. That's how it works. http://www.youtube.com/watch?v=ipDvCSL-hKg&feature=youtube_gdata_player

47. remixfa

Posts: 14605; Member since: Dec 19, 2008

sorry, but taco/geedup, in Q3 samsung was the champ. :)

24. ardent1

Posts: 2000; Member since: Apr 16, 2011

It's pathetic. A couple of things jump out immediately 1) The Samsung phone is too big for the lady to hold in her hand: 2) 'Apple" employees wearing lime green as opposed to royal blue t-shirts I was trying to count the number of iPhone props Samung used to promote 1 Samsung phone. Also, we should play of game of spot the mistakes -- i.e. things that are unnatural or unrealistic like lack of 4G indicator on samsung device (best viewed at 1080p), how the phone might be too big for her jacket pocket and how Samsung blocks the view of her whipping the phone. etc.

27. remixfa

Posts: 14605; Member since: Dec 19, 2008

really? thats pretty sad, ardent If it were an apple commercial that ended with that retarded "if its not an iphone, then its not an iphone" snooty bullcrap, then you would be jumping up n down on your couch like Tom Cruise about how awesome it was. Let samsung have their fun. Its not like Apple has never had an entire campaign about making fun of their competitors weak points. Nothing they have said about the iphone or the SGS2 has been untrue.

31. InspectorGadget80 unregistered

Ardent youre just like everyone else that dislike Samsung. Most people like bigger screens. I have a 4.3 in Atrix. And it doesnt looks like a iPhone nor the Galaxy S disnt u see the ui? I think you might be blind

45. ardent1

Posts: 2000; Member since: Apr 16, 2011

The handset is too big for her hands -- it's so obvious she's having a hard time holding the samsung handset. Also, you didn't read what I wrote. I made no comment about the UI. I did comment Samsung forget to place a 4G indicator next to the battery and 10:10 time on the upper right side on the header. Did you notice how the samsung handset couldn't fit in her jacket pocket. When you have a 4.3" device, it's big and in this case it was too big.

29. InspectorGadget80 unregistered

I thin youre the one thats pathetic bigboy029

5. terabyteRouser

Posts: 457; Member since: Oct 18, 2011

I think it's hilarious. There are so many people who are uninformed about computers that will debate you about how an Apple is better for everything. Give me a break. I don't want your iMac, your MacBook, your iPod, your OS X or iTunes. Give me something I can use with options.

10. geedup

Posts: 74; Member since: Dec 01, 2011

Well we can say Macs are better at some things.

50. daxjuggalo

Posts: 4; Member since: Dec 04, 2011

No you cant. Why you didnt list a damn thing. because there isnt anything macs can do better than any pc.

37. nmerry77

Posts: 39; Member since: Mar 28, 2010

I agree!!! I dont care what "Brand" the Device is....I just want a Great Device....no matter who makes it! I have the Samsung Epic 4G, The Sideslider,Ive had it since the Day it came out, and I couldnt be happier, I havent found a phone that I like better until now. Im in LOVE with the GS2!! I just wish it had a keybord...but I hear thats a thing of the past now...sooo oh well....bring on the newest and greatest!!

7. squallz506

Posts: 1075; Member since: Oct 19, 2011

ha! good one sammy. ive heard the 4s downs 4-6mbps in my area. i get ~10mbps on my supposedely 4g g2x.

46. cnpthe3rd

Posts: 103; Member since: Feb 01, 2009

yeah the carriers are all responsible for that lie they have been telling us 3G is 4G for a long time now, and even putting a 4G logo on the signal bars when it actually has a 3G signal if it is a HSDPA phone with an HSDPA signal (14.4Mbit/s theoretic speed) 4G is a HSDPA+ (42.4 Mbit/s again theoretic speed I actually get DL speeds of 25 in the Orlando area on my galaxy s2) still much better than the 5-6 i normally got on my G2x

11. doubler86

Posts: 320; Member since: Jan 26, 2011

I love these new Samsung commercials. Oh and for all the fanboys, these commercials are already getting amazing reviews by the the Advertising companies and critics. So I guess they are not so pathetic especially when they outsell Apple in smartphone worldwide. The thing is most of my friends that own iPhones even laugh at this cause they can see themselves in it, it only gets to people that can't take a joke.

14. geedup

Posts: 74; Member since: Dec 01, 2011

I agree the commercial are done well done

13. kemjus

Posts: 32; Member since: Oct 05, 2011

I work at an electronic retailer and I hear all the time from customers "Yeah I have 4g on my iphone 4." They get really upset with themselves when I tell them its only 3g internet but a 4th generation phone. I heard a statistic from an At&t rep that every 1 in 5 iphone4 customers think they have 4g internet. If that statistic was true good for Apple and their marketing team.

15. geedup

Posts: 74; Member since: Dec 01, 2011

Apple doesn't market the phone as 4G

20. Evil_SaNz

Posts: 259; Member since: Oct 20, 2011

Has misleading indicators tough. Never seen an iphone showing up H or H+ for hspa and hspa+

21. geedup

Posts: 74; Member since: Dec 01, 2011

The indicator says 3G don't see how that's misleading

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.