LG's next flagship won't be called the G7, rebranding options considered

The LG G6 might be the last member of the flagship G series

The LG G6 might be the last member of the flagship G series


LG is thinking of a new name for its upcoming flagship. A new report from South Korea suggests that the tech giant will be rebranding its signature G series in order to better compete with its major rivals - Apple and Samsung. 

In a statement to The Investor, one LG official has said that rebranding flagship models is nothing new in the industry, and added that the moniker of the upcoming flagship is yet to be decided. Another company official shared some information on what options are currently being considered: 


The G series first became a thing in 2012, when LG announced the Optimus G in September of that year. In the following years, the firm removed the Autobot-esque "Optimus" part and has stuck with the G name ever since. 

LG is expected to announce its next flagship at MWC 2018 at the end of February, so we'll have to wait a while before we get to learn about the new name of the device. 

Got a name suggestion for LG's next high-end phone? Feel free to share it in the comment section below! 

source: The Investor

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30 Comments

1. Diego!

Posts: 854; Member since: Jun 15, 2009

LG GX (?)

2. Humanoid

Posts: 1226; Member since: Dec 11, 2017

G40 to match V40

16. WPX00

Posts: 509; Member since: Aug 15, 2015

Yes I'm thinking this is what's gonna happen, since it's a two -digit number. Not a full rebrand but also not as expected.

18. BlackhawkFlys

Posts: 899; Member since: May 07, 2014

What happens after G100? Phone brandings are stupid especially HTC.

24. RevolutionA

Posts: 389; Member since: Sep 30, 2017

That's why Apple is best!

28. ChazzMatt

Posts: 104; Member since: Sep 26, 2013

Because X comes after 8, right?

27. snowgator

Posts: 3614; Member since: Jan 19, 2011

Eh, don't worry about it Blackhawks. LG- who may be making the best cell phones right now- will change their branding again LONG before they hit 100. They just can't stop tinkering...

3. Ghue-ED

Posts: 2; Member since: May 02, 2016

LG X18

4. sosojerk

Posts: 4; Member since: Jul 06, 2017

LG G4021034456

5. PhoenixFirebird

Posts: 113; Member since: Oct 10, 2016

And everyone would be confused again. It’s especially hard for people who don’t frequently read tech news.

6. jellmoo

Posts: 2526; Member since: Oct 31, 2011

LG Universe S9

7. mootu

Posts: 1334; Member since: Mar 16, 2017

They should call it the LG G Spot.

19. Trex95

Posts: 2315; Member since: Mar 03, 2013

Hahahah.

8. imlegitcusimthasht

Posts: 306; Member since: Jan 30, 2017

LG XVIII. Something like Jordans numberings. They don't get old.

9. Sajjads

Posts: 3; Member since: Feb 27, 2016

LG BL X Boot Loop

10. smallworld

Posts: 517; Member since: Jul 13, 2012

LG has branding issues since their beginning. How many times have they changed the name of their high end range ? Or whole range even. Don't they understand that consisent branding is also the key to success. Galaxy S, iPhone, Playstation, those are brands that everyone know, and they know that next iterations are gonna be Galaxy SXX, Iphone XX, Playstation XX. If you ask a random person to name an LG brand, they could never do that. HTC has the same problem. LG's brand is not cohesive at ALL. A mess.

12. jellmoo

Posts: 2526; Member since: Oct 31, 2011

LG has been largely consistent for the past five generations of their flagship device, and three generations of their phablet offering. The problem isn't consistency in branding, it's consistency in their products. Their products have no identity, and have changed with each generation. They can name them whatever they want, but until they create an identity with their products that is unique, they'll continue to lack the following companies like Samsung have.

11. Khyron

Posts: 397; Member since: Sep 28, 2015

Why not call it megatron G

13. BillyBoy

Posts: 56; Member since: Jul 01, 2013

LG BLoop

14. Furkan

Posts: 552; Member since: Feb 25, 2017

LG Samsung Killer V1

15. cocoy

Posts: 450; Member since: Oct 30, 2015

Another problem with LG is software support. They are one of those who doesn't give security patches on a timely manner.

17. bossman

Posts: 264; Member since: Jan 27, 2016

LG V35

20. Trex95

Posts: 2315; Member since: Mar 03, 2013

Better to call it GL like Toyota cars lol.

21. Anonymous.

Posts: 423; Member since: Jun 15, 2016

You mean like Mercedes Benz cars. The GL450 4Matic is badass.

26. Trex95

Posts: 2315; Member since: Mar 03, 2013

Then LG will get sue by Mercedes lol.

22. Majjesty

Posts: 1; Member since: Jan 03, 2018

LG "ROCK 1" lg phones rock... Or maybe LG MUSTANG

23. David-tech

Posts: 2; Member since: Jan 03, 2018

LG UX LG Star LG Stellar LG Infinity

25. kiko007

Posts: 7386; Member since: Feb 17, 2016

Go back to the "Optimus" branding.

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