LG Mobile records another revenue drop, looking to spice things up in 2019

LG Mobile records another revenue drop, looking to spice things up in 2019
With another quarter over, companies left and right are sharing their financial results, some boasting, while others are hesitant to reveal what they “achieved” in the past three months. Sadly, LG’s mobile division falls in the second category yet again.

While other segments of the company are improving, the part of LG that’s responsible for its smartphones continues its trip on the downward spiral, according to the freshly released financial results. In the calendar Q4 of 2018 LG Mobile’s profit was $1.51 billion, contributing to a total of $7.08 billion in revenue for the entire 2018.

And while 1.5 billion is nothing to frown upon, put into context, the number paints a different picture. Compared to Q3 of 2018, LG Mobile’s revenue dropped a whopping 16%. That’s even more impressive considering the last three months of the year include the holiday season that usually brings a nice bump in sales for companies.

With that obvious sign that a change is needed, LG’s executives are looking to change the negative trend in 2019. Of course, since the press release is focused on financial results, there isn’t much insight about the company’s strategy, but we do get a couple of hints.

The inclusion of 5G in any mobile company's plans for 2019 shouldn’t surprise anyone, but considering the early stages of its implementation and the premium price it’s expected to come with, it’s doubtful if it will have the positive impact LG is hoping for.

“Different form factors”, on the other hand, is something more exciting. We already know LG has a foldable phone in the works, but we’re hoping there will be even more variety in its product line. We wouldn’t mind a compact smartphone with thin bezels, for example. Or maybe LG means to break the mold and deviate from the “rectangular with rounded corners” form factor and offer something unique? We can only hope.

One thing is certain, however, and that is that LG needs to take some drastic measures to get out of the slump it found itself in. We're ready to see what it has in store for us.



1. Cat97

Posts: 2011; Member since: Mar 02, 2017

LG will probably quit the mobile business soon. Gone are the days when they were really trying, like the LG G2 days which had minimal top and bottom bezels, smaller than the today's Google or Sony or HTC "flagships", and in which they used a stacked battery for space optimization. Think about it, the G2 was really compact and had a 3000 mAh battery. Five years later, the "flagship" G7 is huge and has the same 3000 mAh battery. LG is not even trying, they just take the laziest possible approach. And because of this, they will probably disappear soon.

3. Xperia14

Posts: 1208; Member since: Sep 01, 2015

I partly agree. They are trying (e.g. hi res audio, extra cameras, they have nice OLED screens (the V series) and it's the last manufacturer to support FM radio). Oh, and their build quality is really top notch. I've REALLY tortured my G6 and it's still alive. But on the other hand they're really lazy with software (their software is really below average imo and it takes ages for them to update it), battery and even though they use a lot of camera sensors, it's really cheap ones so the photos turn out below average as well.

2. supracer

Posts: 26; Member since: Jul 21, 2015

If LG keeps moving on with the android one program like with the g7, I think LG will have a chance to be a big player once again. I personally don't like LG phones because of the their buggy software.

4. DFranch

Posts: 562; Member since: Apr 20, 2012

They make solid phones, I love my V30. The big problem is they want to charge as much as Samsung and Google, and with a camera which falls a little short of the top tier and slow android updates, they just can't charge that much. Look at OnePlus. Consensus is that the 6t's camera falls short of the best, but people are willing to overlook that because of the price and performance and reasonably fast android updates. They have to get their heads out of their own butts and just make a solid phone that people want and not charge an arm and a leg for it.

5. lallolu

Posts: 734; Member since: Sep 18, 2012

I think LG everythin right in their V and G series except for the small batteries and lack of(or slow) software updates.

6. verty

Posts: 132; Member since: May 07, 2012

The V35 thinq is a delight to use. I just enjoy that phone crazily I only wonder why it's not more popular. The LCD is bright and biting sharp. The resolution is awesome. The battery on the V35 is impressive pulls through 36 hours steady without breaking a sweat. Compared to the horrible Samsung's battery life LG is very king. The build quality is solid and appreciable People forget that LG was once a market leader with mobile hence their wanting to charge top dollar. Indeed they've gone to sleep and are lazy with some core things. The camera on the G6 is a piece of s**t. Even on the V35 its only slightly improved. Marketing is on a back burner at LG mobile. The LG software does need some tweaks though performance is top notch already Yet overall I'd buy that V35 again n again. Wish it was slightly bigger though. 6.2 inches or 6.4 inches, form factor maintained.

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