LG Display CEO: 'Apple wouldn’t switch 100 percent to OLED for the time being'

LG Display CEO: 'Apple wouldn’t switch 100 percent to OLED for the time being'
With Apple said to be hogging all spare OLED display supply that is not used for Samsung's own phones this year, yesterday's words of the LG Display CEO that not all iPhone will use plastic flexible displays going forward ring true. Sitting at a general meeting of the Korea Display Industry Association in Seoul, Han Sang-beom said he isn't too worried about the predicted demise of the LCD display, since "Apple wouldn’t switch 100 percent to OLED for the time being."

Sounds like the guy knows something about Apple's future plans, and with a good reason, as LG is still one of its big display suppliers. "Considering Apple’s annual shipments at about 220 to 330 million iPhones, the plastic OLED would not become the only display type for the new iPhone as well," he added. This statement jibes with claims from reputed Apple analyst Ming-Chi Kuo, who has stressed numerous times already that Apple will have three models to announce come September. Two of those will be "regular" iPhone 7s and 7s Plus, with home buttons and LCD displays, and one will be an OLED iPhone 8 that will be priced from $1000

This exclusive iPhone 8 is expected to account for up to 30% of Apple's iPhone sales until next fall, which means at least 70 million units will be made. That could explain why Apple may have ordered 60 million flexible OLED screens extra from Samsung, or why there were reports for 60 to 70 million flexible printed circuit board made by Samsung Display suppliers making their way into Apple handsets this year. Still, with a billion iOS devices in use, Apple is now a legacy company that has to tread very carefully with radical changes to its bread-and-butter franchise. Many iPhone users would sniff at a total removal of the signature home key, and introduction of a crazy curved display. Those will be able to get the upgraded iPhone 7s and 7s Plus, while the new adopters may jump directly to iPhone 8 - sounds like a smart strategy all around.

source: The Investor

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5 Comments

1. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

If this is true, the resolution should be at least at 1080p. No more 750 displays.

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

The resolution is rumored at being 2K. With that said, I still think it's useless as I have both the 1080p 7plus and a 2K Android phone. What people really want is the OLED screen at 1080p unless they are looking to buy a VR device.

3. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Whatever! It's simply because they can't. Because no one, not even Samsung has the capacity to make enough of them to be used on every iPhone yet. LG, Sharp and Samsung combined can't make enog supply for their own phones, fill orders for every OEM too. It's not that Apple wants to or not, they simply can't. We already read an article where it stated, no one had enough capacity to make enough panels for Apple to use with 2 iPhone models. That is why the OLED display is only being used on thelarger model. So thus this BS article and CEO, is all smoke and mirrors to blow up Apple arse!

5. sgodsell

Posts: 7605; Member since: Mar 16, 2013

Samsung invested 3.6 billion in to increase OLED production back in February 2015. Then in June of 2016 Samsung invested again, in order to increase production on flexible OLED panels If you were keeping watch on Samsung's smartphones, then you would have known that the vast majority of smartphones sold by Samsung last year had AMOLED displays. Even a number of their low end models offered AMOLED displays. Not to mention a number of other OEMs have been using AMOLED displays for quite some time. Like Lenovo, Huawei, and the list goes on. So techiexp1969 Samsung already makes hundreds of millions of displays each year, and that is without Apple buying a display from Samsung. What it comes down to is Apple doesn't want to rock their cart too much right now, especially since all existing iPhones have IPS displays. Not to mention existing contracts with other OEMs that supply displays for Apple.

4. medtxa

Posts: 1655; Member since: Jun 02, 2014

lg and other oem still using lcd is because its cheaper, shame.

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