KGI: The high price of the Apple iPhone X is partially due to the cost of Samsung's OLED panel

KGI: The high price of the Apple iPhone X is partially due to the cost of Samsung's OLED panel
The other day, we passed along the rumor that the 512GB version of the Apple iPhone X would be priced at $1,199. This price tag would be seen just weeks after the 64GB Samsung Galaxy Note 8 was unveiled at a price of $929.99. According to a report to clients sent out today by KGI Securities, workplace of analyst Ming-Chi Kuo, the price that Apple is paying to Samsung for OLED panels is one of the main reasons for the premium price of the device. These panels will cost Apple twice the cost as the LCD panels it has been purchasing for the Apple iPhone 7 and Apple iPhone 7s sequels that are rumored to be called the iPhone 8 and iPhone 8s.

To put this in perspective, Apple is believed to pay $120 to $130 for each OLED panel it obtains from Samsung. That compares to the $45 to $55 it pays for the aforementioned LCD display. This is one of the reasons why Apple is currently looking for a second supplier of OLED panels, such as LG. Not only would a second supplier help Apple maintain a steady stream of OLED displays, it would also allow Apple to create a competition among the two suppliers based on price.

Samsung's OLED displays do not support 3D Touch since they do not respond to differences in touch pressure like its LCD screens do. KGI says that this is the reason why Apple gave up trying to embed Touch ID under the display. According to the securities firm, OLED does not do well when trying to read a fingerprint scanned through this type of screen. As a result, on the iPhone X Apple is replacing Touch ID with a 3D face recognition system that uses a front-facing camera to unlock the iPhone, and verify identification for Apple Pay.

Only the tenth anniversary iPhone model will feature an OLED screen in 2017. The remaining units to be released this year, the iPhone 8 and iPhone 8 Plus, will be equipped with LCD panels. Starting with the 2018 models, all three iPhone units to be released every year will each carry an OLED screen. 

source: 9to5Mac

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39 Comments

1. MrShazam

Posts: 987; Member since: Jun 22, 2017

Lol, now blaming the manufacturers for their stupid greed despite the evidence: https://www.phonearena.com/news/AMOLED-displays-now-cheaper-to-produce-than-LCD-so-prepare-for-the-organic-light-diode-onslaught_id79627 Typical apple, its always someone else's fault, be it the consumer or the manufacturer.

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

Cheaper to PRODUCE... it says nothing about markups or bulk cost. Not to mention Samsung holds all the supply cards here, as LG's production seems faulty. Essentially, Samsung can charge whatever they'd like, so they are. Not to mention the haste at which you sprang to dis Apple for shit that hasn't even been confirmed lol. You jumped straight to blaming Apple... when this is just SPECULATION.

12. sgodsell

Posts: 7321; Member since: Mar 16, 2013

So $45 for the iPhone 7 LCD and $55 for the iPhone 7 plus. Just BS. Even more lies of the AMOLED display costing $120 - $130 per AMOLED display for the new iPhone. When you can buy an entire Android smartphone with a HD LCD display for around $100, and that is a good clear display. You can pick up even cheaper Android smartphones for less than $100 with a HD display. Heck you can pick up Full HD IPS LCD smartphones for less than $200. This is story to feed the people why Apple has to charge more, when in reality it's about finding a reason to drive profits up even more for Apple.

15. kiko007

Posts: 7493; Member since: Feb 17, 2016

Can't argue with that, because it's probably true... unfortunately.

16. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Sad moment for the truth? Lol.

17. kiko007

Posts: 7493; Member since: Feb 17, 2016

Not really. Just calling a spade a spade.

30. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

"...calling an Apple an Apple..." in this particular case.

33. Bankz

Posts: 2539; Member since: Apr 08, 2016

well, you guys think all LCD's are created equal? or you think those $100 phones use the same quality of OLEDS like the one apple uses (which was simply the best LCD display in the industry)?

34. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

Except no 1-200$ phone has 3D touch.

22. Cyberchum

Posts: 1063; Member since: Oct 24, 2012

It's speculation yet you said, and I quote, "essentially, Samsung can charge whatever they'd like, so they are." So, aren't you the one in a haste to diss Samsung? Because, from what you said, Samsung could charge $200 per display unit, why didn't they? You seriously need to get your head off Apple's ass, to reason right.

31. DellB

Posts: 55; Member since: Jun 07, 2015

"Samsung's OLED displays do not support 3D Touch since they do not respond to differences in touch pressure like its LCD screens do" Typical phonearena. Blaming Samsung for Apple's inefficiency. If Samsung's OLED displays aren't pressure sensitive, how then is Samsung able to implement Force touch on the home button area of the Note8 and S8 series?

38. jacky899

Posts: 430; Member since: May 16, 2017

AMOLED displays are cheaper to manufacture than LCDs but Samsung being greedy can sell it at enormous profits to Apple because they are the only manufacturer than can make them at quantities required by Apple. Also it is not in Samsung's best interest for Apple to release the Iphone 8 at the same time as the Note 8. Delaying the Iphone 8's arrival will allow Samsung to sell a good number of Note 8s. By time the Iphone 8 is readily available, consumers who were on the fence between the Note 8 and Iphone 8 would have already bought the Note 8. Samsung can then still make tremendous profits from Iphone 8 sales from their huge markups on parts sold to Apple. Apple really needs to become less reliant on Samsung for parts asap or they will get screwed over again and again.

2. kiko007

Posts: 7493; Member since: Feb 17, 2016

"Apple is believed to pay $120 to $130 for each OLED panel it obtains from Samsung." Damn. How does the old saying go; "You gotta pay to play" something or other? Still, small price to pay for the best Oled screens in the mobile industry (probably the best displays on any smartphones available belong to Samsung's trio of flagships) and hopefully this'll push other competitors to start putting their Oled production into high gear.

13. NarutoKage14

Posts: 1319; Member since: Aug 31, 2016

Gotta pay up for that beautiful, gorgeous and so amazing this changes everything display they always hype up.

37. NINJER

Posts: 16; Member since: Aug 23, 2017

Nope, best OLED panels are made by LG. But they are even more expensive.

4. combatmedic870

Posts: 984; Member since: Sep 02, 2015

Soooo....how many different touch pressures does the note 8 respond to?? Atleast 4096 levels of pressure sensitivity since that's what the note 7 was able to do...

8. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Wacom Digitiser combined with the nib on the S-Pen

9. L0n3n1nja

Posts: 1554; Member since: Jul 12, 2016

Yeah, but that's with a Wacom Digitizer layer embedded under the screen and only applies to Wacom pens. The screen itself which Apple is purchasing doesn't support pressure sensitivity.

5. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Kinda surprised how people here are still falling for this. You guys have been following smartphone news for years. Apple have been using supply shortage/high component price excuses to increase demand for iPhones since day one. /facepalm

10. NarutoKage14

Posts: 1319; Member since: Aug 31, 2016

Was going to say almost the same thing. Apple always does a complete audit of every part they buy from every manufacturer. They already know what the maximum production will be for any part for a given quarter. Then they order more than the manufacturer can possibly produce to create higher artificial scarcity.

19. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Then maybe you should start building your own adroid phone that costs $50 with 5-6in amoled displays, 8gb ram, 512gb storage and 4400mah then for sure you will be facing the same problem as apple. We can’t blame apple for being most favorite flaship phone and most hated by android spec-wanna-be. Its business as usual. Also note that galaxyies and the new note were expensive too. And by the way, if u think apple is expensive for ye then stick to what u can afford.

6. GeorgeAF

Posts: 87; Member since: Feb 25, 2014

Apple X will be expensive cause thats how Apple phones are. They always pushing for that 100% profit on each device. I stand to be corrected but I won't be surprised if the selling price is actually double the amount of the manufacturing price

7. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

Only Sammy is capable of making a smartphone 100% in house ....

11. NarutoKage14

Posts: 1319; Member since: Aug 31, 2016

Sorry but even Samsung doesn't do that.

14. black.inco unregistered

Keyword, "capable."

18. theunspoken

Posts: 310; Member since: Jul 06, 2017

Double the price of display=Double the cost of the phone, what logic apple?

20. diggie32

Posts: 388; Member since: Apr 03, 2016

Losing 3d touch and embedded fp scanner? Should have stuck with lcd imo.

21. diggie32

Posts: 388; Member since: Apr 03, 2016

Losing 3d touch and embedded fp scanner? Should have stuck with lcd imo.

23. NINJER

Posts: 16; Member since: Aug 23, 2017

LOL, most phones cost nothing to make, let alone their 1.5k AUD price tag, manufacturing cost is less than 300 + assembly, but you pay chinese factory workers to do that, lol. Justifying their expensive price tag, what a joke.

39. amosbatto

Posts: 1; Member since: Sep 11, 2016

Most smartphone manufacturers (LG, Sony, Lenovo/Motorola, HTC, Blackbery, Microsoft) loose millions of dollars every quarter. In 2016, Apple made 79% of global smartphone profts, Samsung made 14%, and most of the rest was taken by Huawei, OPPO and vivo. The smartphone manufacturers apart from Apple (and possibly Samsung) are not engaged in price gouging.

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