Jony Ive: the iPhone X is function before form and will evolve to 'do things it can’t do now'47
As is becoming customary after the unveiling of a major new Apple product, chief designer Jony Ive sat down for a low-key interview with a design-centric publication, revealing details about the thought process that went into making the iPhone X. The biggest part of the interview actually goes to Apple's new "space ship" headquarter, the Ring, but there Jony Ive goes about the philosophy of Apple as creators of physical objects.
As a design team, our goal has been to get design out of the way
This has seemingly been the goal with the creation of Apple's first all-screen handset, the iPhone X, too. The whole point of its design has been to be a first iteration, as if a work in progress whose outer appearance doesn't define what it can do, but rather becomes an afterthought after you've perused it for a while:
In a nutshell, once Jony Ive decides that it is time that Apple disposes of staples like the clicky wheel or the home button (and Touch ID), there is seemingly no turning back, so next year we might see a larger iPhone X successor, but not heirs to the iPhone 8 or 8 Plus.
As for the future, the rumors that Apple is working on something big in augmented reality are reaching a crescendo mode, and the interview does convey that Jony Ive is now focused on products with less fixed functions, and more fluid approach to their abilities that will change and evolve over time. Needless to say, he remained mum on those, but left it with the following wise words: