Jolla CEO stakes claim for Sailfish as the “third mobile OS”

Jolla CEO stakes claim for Sailfish as the “third mobile OS”
As Jolla launched a flagship smartphone running Sailfish OS with Three in Hong Kong, the company’s CEO, Antti Saarnio, declared that the third mobile OS has arrived, seemingly ignoring the reality that recent market figures place Sailfish in the same asterisk category with Firefox OS, webOS, Symbian, Ubuntu, and Tizen.

Outside of iOS, Android, Windows Phone, and BlackBerry, the rest of the mobile platforms make up just 0.6% of market share. That may have you wondering what is in the water up in Finland.

Jolla, formed through a collaboration of former Nokia employees, has never disclosed actual sales figures of its smartphone. The Sailfish OS has its roots in MeeGo, a platform that Nokia abandoned in 2011 following the release of the Nokia N9. There was a lot of excitement about what the talent at Jolla was going to put together for Sailfish. The company was excited too, anticipating millions of device sales.

The result was the Jolla Smartphone, an unassuming, yet somewhat pricey, mid-range, LTE compatible device. Unfortunately, the device did not fare so well in our review, as we felt there just too many limitations, much like its other niche competitor, Firefox OS. Released late last year, the Jolla Smartphone has been expanding its distribution slowly and methodically, and the company remains determined.

The Jolla smartphone is now available across the Europe, India, Kazakhstan, and now Hong Kong. Since its release, there have been regular updates made to the platform, and the all-necessary tutorial to familiarize new users with the all gesture-based interface, has reportedly been improved.

This month, Hong Kong saw the Jolla smartphone make its debut. Antti Saarnio proclaimed, “A wise man said nine months ago, that the third mobile operating system is coming any day now. This man was Li Ka-shing, Asia’s richest man. As Jolla launches today the Jolla smartphone with Hutchison Telecommunications, I claim that the day is today. Good things do take time to grow and the world needs a new mobile OS.”

Hong Kong, unlike the rest of China, may prove to be a wise expansion move for Jolla. It ostensibly gains entry to the world’s fastest growing consumer base, but still allows marketing as a niche or boutique product. Aside from the grandstanding and the reality that even BlackBerry dominates share over Sailfish OS, seeing how Jolla has expanded in the way it has, it looks as though it has found a sweet-spot of middle ground in established, and developing markets without having to go the all-cheap route.

Is Sailfish OS the “third OS?” Not even close. Could it find itself the “fourth OS” with prudent expansion in the near-term? Quite possibly.  If that day arrives, Saarnio's enthusiasm will have been worth the effort.

sources: Neowin and Forbes



19. -box-

Posts: 3991; Member since: Jan 04, 2012

I'd be happy for it to be the third major mobile OS after Windows Phone and android. WP can have apple's market share (or android's, even better), and Sailfish can take WP's current share (or apple's, if WP got android's). Everyone wins, except the appleholes.

18. Pattyface

Posts: 1658; Member since: Aug 20, 2014

These guys don't have enough cash to even be the fourth. He just wanted to make everyone laugh

17. Arthurhkt

Posts: 728; Member since: Apr 19, 2012

Hm.... i don't think they really could reach the 3rd position for the Mobile OS market yet, possible for distant 5th position, but a very good attempt from the Jolla team. I won't say they won't success in the future, as it has very unique user interface, i believe they have a pretty good chance of international success in the future.

15. plantman60

Posts: 22; Member since: Mar 02, 2012


14. CX3NT3_713

Posts: 2365; Member since: Apr 18, 2011

Lol that was funny tho

13. james1

Posts: 97; Member since: Mar 16, 2013

Actually this could happen if they follow the right steps. They should make the os stand out with features that aren't avaliable else where and market and advertise those features. Also, it wouldn't hurt if they came out with new hardware, it does't have to have the highest specs as long as they make it integrated like what apple is doing. And if they are focusing on the OS right now they could try to bring in a strong manufacture like (Samsung, HTC, Motorola, or LG). HTC would be the most likely candidate beacuse of how flexible they are with OS's. Plus they made a Facebook phone, I don't think they would say no to a JOLLA phone.

12. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

the 3rd OS is Windows Phone, the 4th is Blackberry 10, maybe the fifth but i believe firefox os has a wider market coverage and Symbian still dominate big pie in China,the biggest market

11. domfonusr

Posts: 1106; Member since: Jan 17, 2014

I can certainly appreciate what Jolla has done with Sailfish OS. That being said, I cannot see them being number three, or even number four for that matter, ahead of either Windows Phone or BlackBerry. Their one delivered device, the only one with Sailfish OS, has by no means been a big success, nor does it compete well as a device for the average consumer. Like the article says, it is a niche device, and a mediocre and expensive one at that. Firefox OS and Tizen are both more likely to succeed in my book. That said, I have dreamed of what could happen if Jolla got back together with the old Nokia after 2016, and together they did something with Sailfish OS that was just stunning and amazing... I doubt it would rise to number three, but it could bring back something that was lost - a true modern successor to the old Symbian, an outgrowth of the old MeeGo, back in Nokia's capable hands. Well, I understand that's probably just a pipe dream, but can't one still wish and hope?

9. fouadqr

Posts: 326; Member since: Nov 21, 2012

It's just the beginning ..things will get better every year .

7. haikallp

Posts: 319; Member since: Feb 10, 2012

*I have never seen a Salifish phone in the wild

8. fouadqr

Posts: 326; Member since: Nov 21, 2012

SRSLY ? -_- ..

10. sgodsell

Posts: 7677; Member since: Mar 16, 2013

If you want to play with it. Then buy a nexus device and install it. Try it out. If you don't like it then reinstall Android or whatever else you like.

6. haikallp

Posts: 319; Member since: Feb 10, 2012

Lol, they only have one phone ATM. And I have never seen a WP in the while. At least I see windows phones every now and then. Plusx j don't think Jolla has the money to market themselves as much as their competitors.

4. hemedans

Posts: 763; Member since: Jun 01, 2013

if they release rom for older android phones their market share will increase dramatically

3. Busyboy unregistered

Seems a bit ambitious..

1. ThePython

Posts: 902; Member since: May 08, 2013

LOL Let him be, it'll make him feel better. Reality is too harsh.

5. Johnnokia

Posts: 1158; Member since: May 27, 2012

Do u really think that hitting the market share of WP or BB is impossible nowadays??

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