It's all about being number one says Samsung in its new U.S. ad for the Galaxy S II

It's all about being number one says Samsung in its new U.S. ad for the Galaxy S II
We reported earlier that Samsung had leaped to the top spot of handset manufacturers in West Europe, thanks to the sizzling hot Samsung Galaxy S II. Now that the phone that has been described as being the best Android phone ever is coming to three of the top four carriers in the U.S., Samsung is spreading the word on its U.S. television commercials that the only number that is important is the number one.

Nobody sets their sights on second place and no one wants to finish second is the message that is repeated during the 60 second spot which fittingly enough, debuted during the NFL's opening weekend for the new season. You could imagine Vince Lombardi with a Samsung Galaxy S II in his hand, exhorting a locker room full of smartphone buyers to purchase the Galaxy S II which Samsung is not so subtly calling the best smartphone out there. Even the Aqua Team Hunger Force and Pete Townsend make cameos in the spot.

In the ad, Samsung says they built the Galaxy S II to be the "best and brightest" and although the ad didn't say so, you know that the next words that Samsung was thinking was, "among ALL smartphones". Hey, it's just the way that Samsung is wired. And isn't it interesting that Samsung elected to use the Sprint variant of the phone, known as the Samsung Epic 4G Touch, in the ad. It is the only model of the three U.S. versions to have the larger 4.52 inch Super AMOLED Plus screen and the heavily demanded Samsung Exynos 1.2GHz dual-core processor.

source: YouTube via AndroidGuys

Related phones

Epic 4G Touch
  • Display 4.5" 480 x 800 pixels
  • Camera 8 MP / 2 MP front
  • Processor Samsung Exynos 4 Dual, Dual-core, 1200 MHz
  • Storage 16 GB + microSDHC
  • Battery 1800 mAh(8.70h talk time)

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71 Comments

1. WirelessCon

Posts: 311; Member since: May 11, 2010

Well, that was boring.

2. Laron unregistered

I hope that they release a version that has a keyboard like the first Epic model, even though I highly doubt it. The Samsung Epic 4G was a very good device, my first smartphone in like 2 years.

3. bolaG

Posts: 468; Member since: Aug 15, 2011

Hands down I would agree the sgs2 would be the best if it was on the best network(VZW) and with the best data(LTE).

4. darth8ball

Posts: 520; Member since: Aug 02, 2011

If you like this phone and want this phone.....Buy it launch day because Apple will be trying to get it off the shelves.

39. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

This phone looks much more like the G2X than the iPhone. This phone looks a lot more like other phones than it does the iPhone. Getting rid of the middle button makes the device look a hell of a lot better. Thats opinion based of course

5. biophone

Posts: 1994; Member since: Jun 15, 2011

The bionic is better the iPhone 5 will be better the evo 3d is better the sensation is better the photon is better then the gs2. So that puts you at sixth congrats samsung.

6. remixfa

Posts: 14605; Member since: Dec 19, 2008

can you name me all the facts besides your personal opinion that make that ridiculous comment true, biophone?

15. biophone

Posts: 1994; Member since: Jun 15, 2011

Its not based on fact its better because none of them have touchwiz. I just really dont like samsung and touchwiz. Again i was making a joke based on the insane claim that they are the best. I disagree. You all get upset because the iphone commercial says if you dont have a iphone. Samsung just is so full of thenselves they say we are the best and go and copy apple. Best is subjective to the person. Go ahead and yell about ios 5.

33. ilia1986 unregistered

Oh I will not yell anymore about iOS 5. My next phone is an Android phone. I have said it many times. Ever since WWDC 2011.

42. Ionious

Posts: 4; Member since: Sep 12, 2011

Hey biophone you a$$, If you don't like touchwizz just use a different launcher or install a different ROM. But hey I guess you've no idea what I'm talking about cause you don't have a clue what you're talking about. The iPhone is not the best smartphone in the world DEAL WITH IT Sincerely, GSII owner.

45. E.N.

Posts: 2610; Member since: Jan 25, 2009

biophone does have a point though. His point was that best is subjective. And like he said, this ad is just as snooty as Apple's "you don't have an iPhone" ad. Basically this ad is saying "Samsung is the best because we say it is." And yes, we can all agree that the iPhone 4 is not the best smartphone

71. shayan

Posts: 159; Member since: Sep 09, 2010

best is not always subjective. best looking is subjective. somtimes its jst a act. like being the fastest. the fastetst cpu in a mobile phone is exynos. ( and Im not talking about clock speed.) you cant say tegra II is faster, couse you like it better. and super amoled plus is the best in the field of contrast. this one to is not subjective.

55. biophone

Posts: 1994; Member since: Jun 15, 2011

Err yes i know what that is but everything is better stock if you ask me. I never said the iphone is the best as its all subjective just said its moronic to say the gs2 is the best when its so subjective. I feel that alot of phones are better then the gs2 but you single out one phone becase you are a fanboy. Your not even worth my time you useless fanboy.

57. Ionious

Posts: 4; Member since: Sep 12, 2011

Well apparently I am given the comment you replied. *sigh* Fastest phone, most memory, most ram, best camera (second best to the N8) , SAMOLED Plus ... Dude I've used all of the competitor smartphones, when I say the GS2 is the best phone there is I know damn well what I am saying. You said before that you put the GS2 in 6th place - therefore someone must be in 1st. I say again: You've no clue what you're talking about. You can get your excuses that its subjective bla bla bla - fact is the best phone is always out there. Getting replaced every couple of months.

8. ilia1986 unregistered

Right.. the iPhone 5 is better. Riiiiiiiiiiiiiiiiiiiiiight. Did you hear the last report? Aparently the iphone 5 is going to have the SAME 512MB of Ram, iSheep! Outdated hardware + very outdated software + not being here yet when all the others are way ahead = FAIL.

16. biophone

Posts: 1994; Member since: Jun 15, 2011

And yet who cares as it wont ever lag.

18. remixfa

Posts: 14605; Member since: Dec 19, 2008

if the dedicated app list started lagging, that would be a sad sad day indeed. :)

21. biophone

Posts: 1994; Member since: Jun 15, 2011

Hahahaha

26. ilia1986 unregistered

The Nokia 1280 also doesn't lag. At all. Why don't you get that instead, if all you care about is your phone not lagging? And guess what - the SGS2 does NOT lag. Other Android phones might lag - but when they are upgraded to custom roms - the lag is gone.

48. E.N.

Posts: 2610; Member since: Jan 25, 2009

I really don't see why you keep using the Nokia 1280 as an example. No matter how much you try to spin it, lag is not a good thing and having more lag doesn't mean your device is better. You're using some twisted reasoning. And my experience with lag on Android wasn't just in the homescreen. It's system wide. If the widgets, live wallpapers and all that jazz affects the phone when not in the homescreen, then that's not being more complicated, that's just bad design.

49. ardent1

Posts: 2000; Member since: Apr 16, 2011

I have a friend who is a programmer for over 20+ years -- right now he is working on a project using COBOL because a certain gov't agency never updated their mainframe. He told me when memory was expensive, people wrote really good code and in today's environment, with memory being so cheap the art of writing "good code" is lost. Apple, being one of the few remaining large software company, writes amazing code. With revolutionary code coming in the iOS5, a faster processor (dual-core A5), etc, 512MB of Ram is not a deal killer. People who grew with Microsoft Windows 3.1 knows about bloatware. Also, the 512MB is a rumor as well.

60. firebo14

Posts: 77; Member since: Aug 16, 2011

bionic isnt great, the vid camera and phone speed is below the sgs2.

7. gallitoking

Posts: 4721; Member since: May 17, 2011

wow... being the best Android phone ever .... hmmm lets break it down... the SGII are not officially released in the States... after everyone had already had it... this commercial would have been fine 6 months ago.. not in September when the iphone 5 is soon to be released. we have the Prime coming... and the Bionic which will put up some fight... too little too late for this commercial..... ps.. just stick to saturating the market with your phones and dont worry about being the best ok...

43. Ionious

Posts: 4; Member since: Sep 12, 2011

Dude the Bionic is so overrated...seriously...does not compare to GSII

9. taco50

Posts: 5506; Member since: Oct 08, 2009

Best phone is subjective. People have different preferences.

10. ilia1986 unregistered

You know what's now subjective, taco? Market share. Even before the SGS2: 40% vs 28%. That's 12% more, taco. For the FREE people here.

14. darth8ball

Posts: 520; Member since: Aug 02, 2011

why I can't believe I'm saying this here goes..... taco is right you are wrong ilia. best is subjective 40% vs 28% means majority not best. opinion is always subjective. majority is opinion Now don't get used to the backup taco.....unless you stay objective and keep your manners.

17. ilia1986 unregistered

Well I hate to admit it but appears to be that taco is right. I was expecting him to pop up with his usual "Android sucks, iPhone rulez" stuff - and hence plunged a bit earlier than needed for the counter attack. Yes best IS subjective. Personal preferences are of course the main factor when choosing a phone.

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol, so used to taco's antics that you were pre-attacking him huh? lol The best is subjective when you are talking about preference. When you are talking about hardware capability, however, it is not. Its quite black and white. At this very moment in time the best hardware and performance is found in the SGS2, bar none. Thats the best that I'm talking about, because honestly, thats the "best" that I care about. Im in it for the raw power, beautiful screens, and connectivity options. i could care less about what they skinned android with, as I'll probably remove it anyways. I just want that raw power! :) And according to this.. not only is the SGS2 the best by a margin of nearly double, the jesusphone barely makes the list. Woopsie.http://images.anandtech.com/graphs/graph4686/41035.png

28. ilia1986 unregistered

Bwhahahah lol nice remix! Even the old Moto Droid 1 is better than the iPhone 4!!!! :D

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