Is this the end of iPad Air upgrades? Apple kept silent about its iPad series, leaving us to likely wait until 2017 for new models


Apple's second fall event is over and - just as everyone expected - it was all about the new Macbook Pro... and nothing else.

This felt strange to many of us, who follow Apple and the mobile industry in the past few years, as the company had set up an unspoken tradition to unveil its new iPads at a fall event right after the announcement of the new iPhones every year.

Last year, in 2015, Apple unveiled probably the biggest refresh of its iPad series with the iPad Pro, the first Pro-grade tablet by Apple and one to feature an enormous, 12.9-inch display and support for the new Apple Pencil. The company followed the announcement with the 9.7-inch iPad Pro a few months later introducing the popular screen size to the new Pro series. 

For more perspective, two years ago, in October 2014, Apple announced its latest non-Pro iPad: the Apple iPad Air 2.

It's now been two years since then and the iPad Air 2 feels decidedly dated. With no time left for events with the Holiday season kicking in full swing soon, Apple does not seem likely to unveil a new Air tablet any time soon.

So is this the end of the iPad Air series? It's way too early to tell, but we are seeing an increased focus on 'Pro' products at Apple. At today's event, the company suggested that many Macbook Air users might want to switch to the base model of the 13" Macbook Pro, which now seems like almost the successor to the Air (the Macbook Air lineup did not get an official refresh today).

With this in mind, there are now two 'Air' products in limbo: the iPad Air and Macbook Air. They are certainly not dead just yet, but their fate seems uncertain.

No images

Related phones

iPad Air 2
  • Display 9.7" 1536 x 2048 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8X, Triple-core, 1500 MHz
  • Storage 128 GB
  • Battery 7340 mAh

FEATURED VIDEO

18 Comments

1. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

I don't wanna get rid of my Air 2, but I really want a 256 gig Pro. I told my wife that's my Christmas list, and she gave me a funny look. Hopefully she buys me one, or I'm gonna sell my Air 2, and add in some coin for one.

5. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

Off topic. Dude, you seem to have a taste fir the fancy and nice. You gotta check out the new Surface studio. Its pricy starting at 2999 up to 4199 and surely is a Mac/iMac contender. But just look at it. It si truly a work of art. Finally Microosft is taking Apple's game to a whole new level. It makes an AIO pc from any EOM including Apple, look like a toy. It is a stunning work-of-art.

6. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

I will sell you mine, but its the pink one. It's on VZW though. Only 128GB. $500 and its yours

14. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

Nahhh, I'm good. First of all, we're in different states, and I won't send money like that. Second of all, it's pink and 3rd, it's 128 gigs. I have my reasons for sticking with the iPad line for my tablet needs.

2. matistight

Posts: 982; Member since: May 13, 2009

Yes...

9. Klinton

Posts: 1408; Member since: Oct 24, 2016

Yes. Nothing strange here. The W10 hybrid/ultrabook/tablets and large screen phones made iPads unnecessary and just useless extra toy with phone OS. Well the Android tablets are more PC-like, but they expect same fate too, soon or later. Except of Samsung's Note tablet's may be, but Samsung are stupid and don't care much there.

3. torr310

Posts: 1646; Member since: Oct 27, 2011

dont need new model.every year as users dont upgrade tablets as often as pbones.

13. sgtdisturbed47

Posts: 966; Member since: Feb 02, 2012

Apple could certainly wait and release one every other year instead, especially since tablet sales are still declining.

4. PrYmCHGOan

Posts: 335; Member since: Sep 28, 2016

How does the Air 2 feel dated? The iPad pro is just an Air 2 with a upgrade CPU/GPU and 4 speakers. I wished I had kept my Air 2 as the pro does nothing the Air does, other than support the pencil, which I refuse to buy and should have been included. But I agree its weird the iPad hasn't been talked about yet. Its a toy that I think, just needs to die off. Drop the iPad and solely work on making the iPhone awesome or bring back the Touch and just make it bigger, but don't call it an iPad. Just call ir the iPod Touch X or something. Give it a maximum 7.9" display with QHD display 4 speakers if you will, larger battery, faster charging, and physical controller buttons we can put on the screen and play games. make sure the chip-set matches the iPhone of the same year and it will be perfect, and just maybe I'd buy that. But if you do that same crap again with the Air 2 and iPad pro again, iPad sales are going to drop 50%. Just watch!

10. Plasticsh1t

Posts: 3100; Member since: Sep 01, 2014

Techie why are you using two accounts simultaneously?

18. Wiencon

Posts: 2278; Member since: Aug 06, 2014

One for his every Note 7 he bought and can't return

7. hado86

Posts: 177; Member since: Oct 15, 2014

I'd wait. The iPads will be relaunched by March with True tone display and force touch. Better cameras, better pencil, and for iPad Pro the A10x. After that iPads will probably be on the new 3 year lifespan Tim Cook gave iPhones recently.

15. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

I doubt the iPads will get 3D Touch. Apple won't do it for the same reason they won't give the iPhone split screen. They want them differentiated to keep one from cannibalizing the others sales. Want split screen, buy an iPad. Want 3D Touch, buy an iPhone.

8. nctx77

Posts: 2540; Member since: Sep 03, 2013

Why is this guy asking about the Air? The updated Air is the iPad Pro 9.7.

11. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Why would Apple announce new iPad air that cannibalize iPad pro 9.7?

12. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Really like my Air 2. Going to get 2 or 3 more years before upgrading. Fits my needs for now. Keep watching the Surface line. Might consider that down the road.

16. Macready

Posts: 1817; Member since: Dec 08, 2014

Pro replaces Air because it sounds more upmarket and thus allows higher prices. They think that's the only way to go in a shrinking market: up or out. Where out stands for plummeting sales and margins and we know Apple is all about margins. They're down for the iPhones, so they have to compensate somewhere.

17. Mxyzptlk unregistered

No surprise. The Air 2 is still excellent today.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.