Is LG using an old iPhone tagline to promote the G5?
posted by Florin T. / Mar 30, 2016, 10:32 PM
The G5 clearly represents a new beginning for LG, but can it change things in the smartphone industry? According to LG, it can. The company's official G5 website for Canada is promoting the handset by mentioning that customers should get it "because this changes everything." Upon reading this, we immediately remembered Apple's famous iPhone 4 tagline from 2010: "This changes everything. Again." Of course, it's not like Apple owns the "This changes everything" tagline, but it's still a bit strange to see it now being used by LG.
We must mention that we haven't seen the G5 promoted like this anywhere else, so it may be a Canada-only situation. Anyhow, whether or not it drew inspiration from Apple's slogan, LG obviously believes that the G5 can change the industry thanks mainly to its modular design. But can it, really? Or, can it at least change any significant thing? Well, only time will tell. Until time gives us an answer, you could check out our LG G5 preview, and let us know if you believe that the G5 has the potential of changing things around.
source: LG Canada
- Display 5.3" 1440 x 2560 pixels
- Camera 16 MP / 8 MP front
- Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
- Storage 32 GB + microSDXC
- Battery 2800 mAh(25h talk time)
Posts: 2318; Member since: Aug 14, 2014
Uh sure whatever. New intro for modular smartphones, so I see why not.
posted on Mar 30, 2016, 10:35 PM 7
Posts: 19; Member since: Mar 23, 2016
NO... because apple spent billions on their R&D to develop and discover those word, only apple have the right to use "changes everything" and only them have the right to use "best smartphone", "the next big thing", and others, because they are the one who find those words /s
posted on Mar 31, 2016, 12:31 AM 9
Posts: 222; Member since: Aug 01, 2013
They suck at marketing be more original LG
posted on Mar 30, 2016, 10:40 PM 1
Posts: 1251; Member since: Dec 03, 2014
So now apple has the rights to this sentence? Holy crap, soon no company in the world can do s**t without steeling ideas, sentences etc from Apple. Because apple has been using it at some point.....
posted on Mar 30, 2016, 10:44 PM 12
Dude, apple never claimed rights.. relax... on the other hand it was that Android Manufacturer that actually trademarked "One more thing!" announcement from apple and tried to play it off as if they were following Colombo 1980's episodes.. You wanna be mad, be mad at Android manufacturers...
posted on Mar 31, 2016, 12:30 AM 0
Posts: 1455; Member since: Oct 27, 2011
I predict this click bait article will get about 100 comments. Idiot fans from both camps will come and generate revenue for PA and encourage them to continue posting articles like this which don't contribute at all to the tech world. On a side note PA your site is such a garbage mobile site, not even my Nexus 6P can access your site.
posted on Mar 30, 2016, 11:11 PM 2
Posts: 38; Member since: Jun 04, 2015
it's not even the same! LG ends its main tagline (the sentence with the BIGGER FONT) with "because it changes everything." where Apple "this changes everything. again." WAS the main tagline, emphasis on the word "again"
posted on Mar 30, 2016, 11:14 PM 2
Posts: 941; Member since: Oct 23, 2013
I see a modular design as an innovation but not so much with their tagline. I hope LG can gain more market this year. I don't like G5 cause it's smaller and Samsung S7 Edge simply more appealing with better design, better screen, dual pixel camera with huge battery. I think LG not doing it right this time cause i used to love their G3 design with very minimal bezel.
posted on Mar 30, 2016, 11:22 PM 0
Posts: 61; Member since: Jun 13, 2009
Another excuse to cram as many iPhone references as possible, about a phone from LG. Are you bots? Since none of the words 'this changes everything' is copyrighted so far (though we don't know for sure - Judge Lucy Koh might be reading this and already planning her next decision), anyone can use them. Good job bots. Have a spanner
posted on Mar 30, 2016, 11:26 PM 2
Posts: 263; Member since: Jun 08, 2014
Since Apple has said everything (and its contrary) since it creation, it owns every slogan one can think of. "Big smartphones are bad", "Big smartphones are good". "Who wants a stylus ?", "Who can be productive without a stylus ?"
posted on Mar 31, 2016, 9:12 AM 0
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