Is LG using an old iPhone tagline to promote the G5?

Is LG using an old iPhone tagline to promote the G5?
Launching starting this week in many markets around the world, the LG G5 is replacing last year's G4 as LG's brand new flagship smartphone. Compared to its predecessor, the G5 is a totally different device: it's built out of metal, and makes use of a modular design which allows you to swap out its bottom in order to replace the battery, or to attach one of LG's Friends modules (including a camera grip, and a Hi-Fi module that provides an enhanced audio experience).

The G5 clearly represents a new beginning for LG, but can it change things in the smartphone industry? According to LG, it can. The company's official G5 website for Canada is promoting the handset by mentioning that customers should get it "because this changes everything." Upon reading this, we immediately remembered Apple's famous iPhone 4 tagline from 2010: "This changes everything. Again." Of course, it's not like Apple owns the "This changes everything" tagline, but it's still a bit strange to see it now being used by LG.

We must mention that we haven't seen the G5 promoted like this anywhere else, so it may be a Canada-only situation. Anyhow, whether or not it drew inspiration from Apple's slogan, LG obviously believes that the G5 can change the industry thanks mainly to its modular design. But can it, really? Or, can it at least change any significant thing? Well, only time will tell. Until time gives us an answer, you could check out our LG G5 preview, and let us know if you believe that the G5 has the potential of changing things around. 


source: LG Canada

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G5
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  • Camera 16 MP / 8 MP front
  • Processor Qualcomm Snapdragon 820, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 2800 mAh

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24 Comments

1. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Uh sure whatever. New intro for modular smartphones, so I see why not.

20. Konkit

Posts: 19; Member since: Mar 23, 2016

NO... because apple spent billions on their R&D to develop and discover those word, only apple have the right to use "changes everything" and only them have the right to use "best smartphone", "the next big thing", and others, because they are the one who find those words /s

2. yyuu1000

Posts: 260; Member since: Jul 26, 2012

I dont see a reason why they couldn't its the first some what modular phone

3. Emmanuelz

Posts: 222; Member since: Aug 01, 2013

They suck at marketing be more original LG

27. SuperMaoriBro

Posts: 533; Member since: Jun 23, 2012

LG's marketing is still better than HTC's. Remember that awful hipster troll carwash ad... or the blah blah blah ad...

5. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

So now apple has the rights to this sentence? Holy crap, soon no company in the world can do s**t without steeling ideas, sentences etc from Apple. Because apple has been using it at some point.....

19. AlikMalix unregistered

Dude, apple never claimed rights.. relax... on the other hand it was that Android Manufacturer that actually trademarked "One more thing!" announcement from apple and tried to play it off as if they were following Colombo 1980's episodes.. You wanna be mad, be mad at Android manufacturers...

24. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

What is Colombo 1980?

7. fyah_king unregistered

Oh lawd! They really did go there( iPhonearena that is). Lol

8. GeorgeDao123

Posts: 431; Member since: Aug 20, 2013

Oh really? I highly recommend this site to change the name to iPhoneArena.com.

9. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I'm pretty sure Apple didn't invent the phrase "This changes everything". If that's the case everything work ever written is plagiarism because all the words have been featured in the dictionary.

11. Derekjeter

Posts: 1447; Member since: Oct 27, 2011

I predict this click bait article will get about 100 comments. Idiot fans from both camps will come and generate revenue for PA and encourage them to continue posting articles like this which don't contribute at all to the tech world. On a side note PA your site is such a garbage mobile site, not even my Nexus 6P can access your site.

12. tsp38

Posts: 38; Member since: Jun 04, 2015

it's not even the same! LG ends its main tagline (the sentence with the BIGGER FONT) with "because it changes everything." where Apple "this changes everything. again." WAS the main tagline, emphasis on the word "again"

13. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

"This changes everything." is a generic line.... APPLE IS GOING TO SUE!

14. Diezparda

Posts: 941; Member since: Oct 23, 2013

I see a modular design as an innovation but not so much with their tagline. I hope LG can gain more market this year. I don't like G5 cause it's smaller and Samsung S7 Edge simply more appealing with better design, better screen, dual pixel camera with huge battery. I think LG not doing it right this time cause i used to love their G3 design with very minimal bezel.

15. BobLawblaw unregistered

Really scraping the barrel for news stories today..

16. Talhamid

Posts: 61; Member since: Jun 13, 2009

Another excuse to cram as many iPhone references as possible, about a phone from LG. Are you bots? Since none of the words 'this changes everything' is copyrighted so far (though we don't know for sure - Judge Lucy Koh might be reading this and already planning her next decision), anyone can use them. Good job bots. Have a spanner

17. GreenMan

Posts: 2692; Member since: Nov 09, 2015

Yes, this article was relatively a click bait more than anything else... Sorry, but its just what it is...

21. muji_789

Posts: 28; Member since: Aug 19, 2015

Why dont phonearena just go out and suck tim cooks d*** they just should look how many apple related topics there are

28. AlikR

Posts: 45; Member since: Sep 05, 2013

no boys and girls, they are using Flonase commercial from last year :)

29. o7o

Posts: 114; Member since: Jun 26, 2009

Wow! This is considered news, and there's not a single article about anything Microsoft announced at //build/ yesterday? LOL!

30. sachouba

Posts: 261; Member since: Jun 08, 2014

Since Apple has said everything (and its contrary) since it creation, it owns every slogan one can think of. "Big smartphones are bad", "Big smartphones are good". "Who wants a stylus ?", "Who can be productive without a stylus ?"

31. NicAngel unregistered

LADIES AND GENTLEMEN, WELCOME TO iPHONEARENA!

32. Guest123

Posts: 4; Member since: Mar 31, 2016

Yeah, yeah. Apple owns everything related to the smartphone business. They patented the English language. Pay up!

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