Is Android targeted to men?
A UK survey reveals that Android subscribers are still largely male. Surveying 78,000 UK residents, males were twice as likely than females to purchase an Android device.
Males ages 25-39 intended to purchase an Android device at a rate of 11.4%, versus 5% of females. These results led marketing consultant Belinda Parmar to say that Android needs a female-friendly overhaul. She intends to release a new marketing strategy at Droidcon at the end of this month.
"Android provides a perfect example of how not to market a platform to women, and so the Android experience has become irrelevant to more than half of the population. I know that this may come as a shock to the attendees at Droidcon and I'm prepared for the rotten tomatoes to be thrown, but it is true that Android has a 'dude' problem," said Parmar.
Parmar's accusation is nothing new. Sales have definitely demonstrated a greater interest in Android among men. However, the marketing problem might not extend to the U.S. market. Carriers like Verizon have certainly made an effort, targeting HTC DROID Incredible and 'Rule the Air' commercials to young women.
source: Androinica
Males ages 25-39 intended to purchase an Android device at a rate of 11.4%, versus 5% of females. These results led marketing consultant Belinda Parmar to say that Android needs a female-friendly overhaul. She intends to release a new marketing strategy at Droidcon at the end of this month.
"Android provides a perfect example of how not to market a platform to women, and so the Android experience has become irrelevant to more than half of the population. I know that this may come as a shock to the attendees at Droidcon and I'm prepared for the rotten tomatoes to be thrown, but it is true that Android has a 'dude' problem," said Parmar.
Parmar's accusation is nothing new. Sales have definitely demonstrated a greater interest in Android among men. However, the marketing problem might not extend to the U.S. market. Carriers like Verizon have certainly made an effort, targeting HTC DROID Incredible and 'Rule the Air' commercials to young women.
source: Androinica
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